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LED BLU Monitor XL20 Sales Guide

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1. Market Analysis

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How wonderful !!!

Gotta take a shot..Hmmm… This doesn’t look

like what I expected ….

Isn’t my camera good

enough? Or am I not good

at shooting photos?

“There is nothing wrong with

Your camera or your photo skill”

“From the moment you choose

Samsung Professional monitor,

you shall be in the

right scene again.”

^ ^

-_-;;

?

! ^ ^

Consumer Perspective

Confidential Expansion of Camera Market

PhotoEnthusiast

Expansion of Professional D-SLR (Digital Single Lens Reflectance) Camera

Canon launching D-SLR Camera of ￥ 100K.Creation and expansion of new Hi-Amateur Market( Sub $1,000 segment )D-SLR for

ProfessionalsYear 2003 2004 2005 2006

Units 840k 2,475k 4,225k 5,800k** Data: IDC Update, Aug/2005

Confidential

2. Product

Confidential Product Concept

LED Backlight

New

Backlight

Source

ProfessionalDesign

Bundled Hood

114%

Color Gamut

More Rich More Vivid

Confidential Key Feature

StylishPro-look Design

StylishPro-look Design

Color Gamut 114%Ultra Wide Color Gamutof Professional Grade

Color Management SystemH/W : X-rite HueyS/W : Natural Color Expert

Style innovator Craftsmanship Professional Look Hood Bundle

EasyColor Calibration

EasyColor Calibration

AffordableAffordable

Product Overview

L E DReference Color

L E DReference Color

CCFL

LED

Magic PriceCreation of ExpandedEnthusiast Market to Professional market

Confidential Specification

ModelModel XL20XL20

Screen Size 20.1”

Display Color16.7M from a pallete

of 1 billion

Resolution 1600x1200(UXGA)

Brightness 250cd/m2

Contrast Ratio 600:1

Viewing Angle 178o/178o (CR>10)

Response Time 8ms(GTG)

Color Gamut 114%

Interface DVI-D, DVI-I

StandStand HAS(100mm), PivotHAS(100mm), Pivot

TiltTilt -5-5oo / +20 / +20oo

Color Black

Power Supply Built-in

Wall-Mountable VESA 100mm

Front

Hood

BackSoft Touch (Minimalism)

Confidential Product Positioning

Better Performance / Technology

Better Price

ProfessionalMonitor

General PurposeMonitor

Objective : New Category Creator

GeneralMonitors

Reference Series

StylePro Series

ColorEdge Series

ProfessionalCategory

Create a New“Reference Monitor”

Category

SpectraView

Cinema Display

Confidential Value Curve

1 2 3 4 5

Eizo Apple Samsung

Eizo, Apple, & Samsung

Samsung’s bundled CMS package vs. Eizo’s optional CMS package vs. no CMS package of Apple

Brand awareness in professional monitor is behind Eizo

Better price than Eizo

Launching the product which has better color level than Eizo

Color Gamut

Color Management System

Brand

Price

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3. Sales Point

Confidential LED Backlight

BLU (Backlight Unit)BLU (Backlight Unit)

LCD Monitor needs a source light

We called it BLU

Conventional BLUConventional BLU

LED BLULED BLU

Cold Cathode Fluorescent Lamp(CCFL)

Type : Direct or Edge

LED Source (R, G, B) Light

Type : Direct or Edge

Eco Friendly (No Mercury, No Halogen)

Confidential 114% Color Gamut

CIE 1976

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7

u'

v'

LED (114%)NormalCCFL(82%)

Color Gamut HistoryColor Gamut History

Expansion of Color Gamut

NTSC

Standard

Color Gamut 97%

New CCFL

LCD/M

114%

LED BLU

82%

General

LCD/M

Why Color Gamut?Why Color Gamut?

CCFL LED

Experience clear and vivid coloryou’ve never seen before

Emerald GreenDeep Scarlet

Confidential Adobe RGB Support

Adobe RGBAdobe RGB

Cover Adobe RGB Color Space

Conventional LCD Montior

- It can only cover the sRGB color space

- It cannot cover the CMYK color space

completely

LED BLU monitor

- XL20 can cover not only sRGB but also

Adobe RGB color space

- Adobe RGB cover the CMYK color space

Benefit - Don’t need to change the Color space from Adobe RGB into sRGB

Confidential Color Management System

CMSCMS

Color Management System

- There are differences in output color

among the devices (Printer, Monitor,

Scanner Etc) and even each monitor

- CMS means correction & consistency

of each device for ICC standard

Monitor Printer

Composition of CMSComposition of CMS

H/W : Calibrator

- The equipment that measure the brightness

and contrast of monitor

S/W : Natural Color Expert

- Application Program for CMS

Calibrator Natural Color Expert

Confidential Color Management System

Natural Color ExpertNatural Color Expert

Calibration & Emulation Support for H/W Calibration

Accurate Gamma, Color Temperature, White balance Setting

Changing Mode (sRGB, Adobe RGB, User-setting)

Gamma Control (1.0 ~ 2.5)

Uniformity control by 9 or 15 rectangles

Confidential Image Viewer

Soft ProofingSoft Proofing

Preview function before you print out

- Using Monitor & Printer ICC profile

- Print image is affected by printer type, material type of

paper and lighting condition

- Image viewer show the preview image

Monitor Printer

Confidential CMS Workflow

CalibrationCalibration Adobe RGBAdobe RGB

Monitor

Printer

Soft ProofingSoft Proofing

AccuratePrint outAccuratePrint out

Adobe RGB

Confidential 16.7M from a pallet of 1 billion

10 bit Look Up Table10 bit Look Up Table

Display color is 16.7M true color from a pallet of 1 billion

It can be possible from 10bit Look up table output

Internal chip reproduce the 10bit color from 8 bit input

It can express more smooth and accurate linearity characteristic

The data processing is high speed processing of 14bit

Confidential Professional Design

HoodHood

Bundled Hood (Professional Looking)

- Protection from Ambient Light

- Experience more accurate color

to color sensitive user

- Detachable

- Hole for Calibrator cable

- Inner Fabric (No reflection)

Stylish DesignStylish Design

Professional Looking Design

- Consistent black color cabinet

- Elegant Front Bezel

- Hidden Mode Indicator

Confidential Professional Performance

20.1” Display Size20.1” Display Size

Big size display

- More convenient working area

to graphic designer, video editor

UXGAUXGA

High resolution for professional user

- 1600 x 1200 Resolution

- 0.255mm Pixel pitch

- Experience clear Image

Wide viewing angleWide viewing angle600:1 CR600:1 CR

Static 600:1 Contrast Ratio

- Clear black Image

- Experience vivid image

No difference Image depend on direction

-  Viewing Angle : 178˚/178˚

- Free direction working

Confidential User Friendly Interface

USB HubUSB Hub

Easy connection for USB device

- USB 2.0 High Speed Hub

- 1up, 2down

DVI-D + DVI-IDVI-D + DVI-I

Various input Selection

- Analog input + DVI-D Input

- 2 DVI-D Input

- Convenient source change

Analog or DVI-D DVI-D

Confidential Best Ergonomics

HASHAS

Height Adjustable Stand

- Height : 100mm

- Smooth and convenient control

PivotPivot

Pivot Function

- Vertical Photo editing/show

- Convenient AutoPivot

Tilt, SwivelTilt, Swivel

Tilt : -5˚/+20˚

Swivel : -150˚/+150˚

Smooth & Easy control

Confidential

4. Target Market

Confidential Photo Enthusiast

D-SLR Camera UserD-SLR Camera User

Increasing D-SLR Camera User

- Users want to edit the photo in the monitor by themselves

- They want to get same color between monitor and printer

- D-SLR camera that support Adobe RGB is increasing

Confidential Photo Studio

Photo studio have to set correct color

- They have to edit photo with correct color

- They want to install the Hood in the monitor

Confidential Desktop Publishing

Conventional Monitor cannot support the CMYK color space

- XL20 can support the CMYK color space

- It means that the monitor can express the whole color what print out

- They can identify the color in the monitor what they want

Confidential Graphic Designer

Graphic designers are very sensitive to the color

- XL20 support total solution for Color Management System

- User can maintain the monitor quality by calibrator and s/w program

- They don’t need to communicate the color by color chip

Confidential Video Editing

The color linearity is very important to editor

- XL20 has the 10bit LUT (Look Up Table)

- More smooth color linearity can be expressed by 10bit LUT

- Movie/TV/CF editing, Animation

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5. Competitors

Confidential Competitors

MODEL Eizo CG221NEC

2180WG-LEDS/S

XL20

Brightness 200cd/m2 200cd/m2 250cd/m2

Viewing Angle 170° / 170 ° 176° / 176 ° 178° / 178 °

Contrast Ratio 400:1 500:1 600:1

Response Time 30ms 20ms 8ms(GTG)

Source Light CCFL LED Backlight LED Backlight

Color Gamut - 105% 114% (CIE 1976)

Color Space Adobe RGB/sRGB Adobe RGB/sRGB Adobe RGB/sRGB

Calibrator Option Option Huey (X-rite)

Input Availability

2DVI-I 2DVI-D DVI-D + DVI-I

Design

Confidential

Thank you