CONFIDENT CONTENTQuick Tips & Examples for Creating Content That Converts

Written by Big Idea Company, LLC

Convert your customers by utilizing these 5 easy

content tips!

GET PERSONAL Relate to your target audience.

1

HIT A NERVE

Which topic resonates most with dog owners?

For example,

“Pet Etiquette”

Thistopic…

“Pet Etiquette: Tame Fido’s Embarrassing Habits So

People Stop Silently Judging You”

Or,this topic…

Don’t just create generic content.

Grab attention by connecting with your target audience.

PROVIDE VALUECreate useful content.

2

MAKE IT ACTIONABLE

Which doggy daycare is

more helpful?

For example,

“Before going on vacation, make sure you prepare

your pup for an overnight stay at the kennel.”

This daycare…

Or,this daycare…

“Prepare your pup for an overnight stay at the

kennel.1.Reserve your dog’s kennel spot early.2.Get all necessary shots and vaccines.3.Visit the kennel to familiarize your pup with staff and

surroundings.4.Prepare daily food portions in zip-lock bags, or small

containers.5.Exude positive vibes when dropping your pup off for

his or her stay.”

Never create or curate content that doesn’t serve a purpose.

Always benefit the reader.

BACK IT UP

Use stats, facts, reviews, testimonials, examples and pictures as proof.

3

SHARE YOUR DATA

Which dog trainer are you more likely to take advice

from?

For example,

“We teach dogs to sit, stay, and obey.”

This trainer…

Or,this trainer…

“Last year alone, we trained over 3,500 dogs,

and every single pup graduated with obedient

honors.”

Don’t be shy about sharing your data.

Use it to prove your value and expertise.

BE DIRECT

Share your knowledge, expertise, qualifications and abilities confidently.

4

AVOID CONDITIONALS

Which dog groomer do you have more confidence in? 

For example,

“I’m going to try and give your dog a bath.”

This groomer…

“I’m going to give your dog a

bath.”

Or,this groomer…

Don’t say could.  Don’t say might.  Don’t say would. 

Say will.  Say am.  Say is. 

CLOSE WITH A CALL-TO-ACTIONDetermine if you want engagement, conversion, or both.

5

ASK FOR ACTION

See next slide for examples of action words.

Which doggy blog is going to achieve

conversion?

For example,

“Thank you for reading our latest post: Biscuits

vs. Bones. Until next time…”

This blog…

“Enjoy the article you just read?

Subscribe to our weekly Furry Friends eNewletter to stay up-to-date on all our

latest posts!”

Or,this blog…

NEVER MISS AN OPPORTUNITY.

ASK FOR THE ACTION

YOU WANT.

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