Secrets to Creating Lead Nurturing Content That Converts
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Transcript of Secrets to Creating Lead Nurturing Content That Converts
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The Secret To Creating Lead
Nurturing Content That Converts
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Introduction
Jep Castelein
Founder of LeadSloth
www.leadsloth.com
@jepc @leadsloth
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“We Know Wot We Wants and We'll Git It”
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Sales & Marketing
Alignment
6.
5.
7.
7 Steps to Finding Untapped REVENUE
Choose The Right
Audience
Know Them
Provide Value
Make Offers They Can’t Refuse
Converse
Track & Measure
1. 2.
3.
4.
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Get Your Prospect’s ATTENTION
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Move Them FORWARD in The Buying Process
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Lack of Relevant CONTENT: 45% “End of the Ride”
(source: IDG via Ardath Albee)
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Content Meets Buyer's NEEDS Only 42% of the Time
(source: IDG via Ardath Albee)
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75% Find CONTENT More Important Than Technology
(source: KingFish Media's 2010 Social Media report)
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Agenda
1. Write BETTER Copy
2. Create A Content PLAN
3. Write More EFFECTIVE Emails
4. Read The DIGITAL Body Language
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Write BETTER Copy
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#1 Write for RESULTS
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#2 Write for EDUCATION
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“I Love It When a CONTENT Plan Comes Together!”
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#1 Segmentation & Buyer PERSONAS
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#2 Map Content to the Buying phase
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#3 FORMATS: Different Strokes for Different Folks
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#4 Writing PRODUCTIVITY & Reuse
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Write More EFFECTIVE Emails
1. WHY Do I Get This?
2. What Is It ABOUT?
3. What Does It ASK Me To Do?
4. Why Should I CARE?
5. How Do I RESPOND?
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Read The DIGITAL Body Language
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Sales & Marketing
Alignment
6.
5.
7.
The 7 Steps & Content Creation
Choose The Right
Audience
Know Them
Provide Value
Make Offers They Can’t Refuse
Converse
Track & Measure
1. 2.
3.
4.
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In 30
Minutes...
Learn how
I can help!
Get Tips on Finding
Hidden REVENUE in
Your Lead Database
Contact Jep [email protected]
Need Help Creating Content That
Converts? Let’s Talk!