BY

VISHNU M.P (1 MBA)

DR.N.G.P INSTITUTE OF

TECHNOLOGY , COIMBATORE

The term is used to discribe a products that meets one of these criteria.

1) It has qualities that will protect the environment.

2) It has replaysed artificial ingrediants with natural ingrediants.

It may be manufactured without phosphates in order to reduce a source of

pollution in the water supply ,which makes it better for the environment

than a cleaner that contains phosphates.

The term is applied to system and products that save energy directly or

indirectly.

The us environmental protection agency has extensive programs and

information to help you supply products that are more energy efficient with

fever toxic components,optimise material useand are ,where possible

,recyclable.

The term green or sustanable often refer to products ,services or

practice that allow for economic development while concerving for

future generation.

We prefer to discribe a green product as one that has less of an

environmental impact or less discrimental to human health than the

traditional product equivalent.

• Technical Basis:

– Use best available science

– Base on life-cycle of product

– Identify leadership levels to move market

• Procedural Basis:

– Use open and transparent process

– No financial interest or conflict-of-interest

To avoid the wastage if resource.

To utilize maximum in an effective manner in cycle process.

To tell the truth and generating type regarding a brand/product.

To contribute the improvement of the performance of SMEs in many countries.

Improved environmental quality and customer satisfaction.

To new products.

In cress the profit sustainability.

Health and safety.

Gaining and retaining and operation.

Staff development.

Customer value positioning.

Green products require renewable and recyclable material.

Require a technology, which require a huge investment in

R&D.

Water treatment technology ,which is too costly.

Durability.

Improve your health.

Productivity.

• The consumer prefer environmental-friendly

products.

• It is compatible with goals of the company.

• Customer are health conscious.

• It satisfies the consumers most of the company are venturing into……..

PLASTIC POLLUTION

Plastic pollution involves the accumulation of plastic products in the environment that

adversely affects wildlife, wildlife habitat, or humans. Many types and forms of plastic

pollution exist. Plastic pollution can adversely affect lands, waterways and oceans. Plastic

reduction efforts have occurred in some areas in attempts to reduce plastic consumption and

promote plastic recycling. The prominence of plastic pollution is correlated with plastics

being inexpensive and durable, which lends to high levels of plastics used by humans.

Pollution is the introduction of contaminants into the natural environment that cause adverse change. Pollution can take the form of chemical substances or energy, such as noise, heat or light. Pollutants, the components of pollution, can be either foreign substances/energies or naturally occurring contaminants. Pollution is often classed as point source or nonpoint source pollution.

Water pollution is the contamination of any body of water (lakes, groundwater, oceans, etc). Some examples of water pollution:

Air pollution is the introduction of particulates, biological molecules, or other harmful materials into the earth's atmosphere, possibly causing disease, death to humans, damage to other living organisms such as food crops, or the natural or built environment.

As indians,its our responsibility to do value addition to our cultural

product(green products)by promotions green marketing.

If you think customers are not concerned about environmental issue or will

not pay a premium for a products that are more eco responsible think again.

Green products still in its infancy and a not of research is to be done on

green marketing to fully explore its potential.