Competitor Research public
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Competitor Research
Transcript of Competitor Research public
Competitor Research
Competitor research for SEO in general, is to gauge a company’s competitors in a specific industry or market.
Creating a framework that helps
identify the opportunities for a
site
Creating a framework that helps
identify the opportunities for a
site
and constructing an
effective strategy around these
findings is the value of
Competitor Research.
Competitor research
will help you source data which can be easily analyzed and
plays a significant role in tactical planning over competition.
Competitor research
This can help you realize a competitive
advantage over others in your field, even in
the future.
will help you source data which can be easily analyzed and
plays a significant role in tactical planning over competition.
In SEO, a company’s competitors can be
divided into two major categories:
BUSINESS competitors
SEARCH competitors
Business competitors will sell
similar products to you and may work online
or offline.
They may have a
website, but may not
rank very well for the
keywords you want to
rank for.
Business competitors will sell
similar products to you and may work online
or offline.
Businesses compete in many ways...
