NICOLE WALSH + HOLLY OLIVER / YOUR TRAINERS

Competitor Analysis | WorkshopMasterclass Presentation

Nice tomeet you!

BRANDWATCH.COM

Based in NYC

Nicole WalshTechnical Trainer

Based in Brighton

Holly OliverTechnical Trainer

Plan of Action

Goals• Answer question How do we stack up against our competitors?• Compare “apples to apples” using consistent, balanced data sources.• Utilize groups, multiple data sources, filters and charting to enhance comparison.• Get hands on practice comparing competitors!

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BRANDWATCH.COM

Agenda• Best practices for writing brand monitoring Queries• Using Groups to increase comparison options• Creating components + charts to enhance insights.• Practicing with a Hands-on Workshop• Questions & Answers

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BRANDWATCH.COM

Let’s Login!

Time to BuildYour Own!

Steps of the ChallengeLogin | to app.brandwatch.com

Username + Password | Check handout

Project | Competitor Analysis

Steps of the Challenge• Make a copy of the “Competitor Analysis” Dashboard.• Rename your copy to “Competitor Analysis +

YOURNAME.”• You have 20 minutes to complete the following tasks!

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BRANDWATCH.COM

Steps of the ChallengeCheck Dashboard notes for specific instructions.Bonus points! Using filters + renaming components / tabs!

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Share Your Dashboard

with the Project!

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Winner willbe

AnnouncedTonight!

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BRANDWATCH.COM

BRANDWATCH.COM

#NYKCONFThank you!