[Company Name]

Competitive Market Benchmark Analysis for Services Company

[Date]

Gray cells are calculated for you. You do not need to enter anything in them.

Line items [Company Name] [Competitor 1] [Competitor 2] [Competitor 3] [Other] Market

Annual revenue $8,000,000.00 $10,000,000.00 $11,000,000.00 $11,000,000.00 $15,000,000.00 $55,000,000.00

Market share 14.55% 18.18% 20.00% 20.00% 27.27%

Gross margin 32.00% 25.00% 29.00% 38.00% 44.00% 33.60%

Market variance -1.60% -8.60% -4.60% 4.40% 10.40%

Operating ratio 24.00% 19.00% 23.00% 27.00% 29.00% 24.40%

Market variance -0.40% -5.40% -1.40% 2.60% 4.60%

Number of days of sales outstanding 58 65 72 46 60 60

Market variance -2 5 12 -14 0

Return on equity 16.00% 20.00% 18.00% 13.00% 12.00% 15.80%

Market variance 0.20% 4.20% 2.20% -2.80% -3.80%

Debt-to-equity ratio 26.00% 78.00% 27.00% 32.00% 35.00% 39.60%

Market variance 13.60% -38.40% 12.60% 7.60% 4.60%

Earnings per share $1.20 $1.43 N/A (Private) $0.25

Employee statistics

Average number of employees 80 90 100 90

Annual revenue per employee $100,000.00 $111,111.11 $110,000.00 $122,222.22 $110,833

Market variance ($10,833.33) $277.78 ($833.33) $11,388.89

Annual compensation per employee $80,000.00 $85,000.00 $90,000.00 $80,000.00 $83,750

Market variance ($3,750.00) $1,250.00 $6,250.00 ($3,750.00)

$8,000,000.00

$10,000,000.00

$11,000,000.00

$11,000,000.00

Market Share Breakdown—Annual Revenue

[Company Name]

[Competitor 1]

[Competitor 2]

[Competitor 3]

0 20 40 60 80 100 120

[Company Name]

[Competitor 1]

[Competitor 2]

[Competitor 3]

Number of Employees

Head Count

$0.00

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

$140,000.00

[Company Name] [Competitor 1] [Competitor 2] [Competitor 3]

Revenue per Employee