COMPETITIVE GAMING
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Transcript of COMPETITIVE GAMING
COMPETITIVE GAMING
HOW TO RETAIN PLAYERS IN THE PUBLISHER’S ECOSYSTEM
ALIAKSEY KORNYSHAU, WARGAMING
HEAD OF COMPETITIVE GAMING, CIS
1. IT IS CHEAPER TO RETAIN CURRENT PLAYERS THAN ATTRACT NEW ONES
2. THE CONTENT IS CONSUMED FASTER THAN IT IS BEING PRODUCED
3. ESPORTS OFFERS NEW EXPERIENCES FOR BOTH PLAYERS AND VIEWERS
4. PLAYERS REMAIN IN THE PUBLISHER ECOSYSTEM EVEN WHEN THEY STOP PLAYING
4 REASONSFOR A PUBLISHER-DEVELOPER
MONETIZATIONIN ESPORTS
77% 7% 7% 4% 5%PARTNER CONTRACTS, SELLING RIGHTS FOR STREAMING, ADVERTISING
VARIOUSBETS
PRIZE MONEY SELLING TOURNAMENT TICKETS AND MERCHANDISE
OTHER
DATA: SUPERDATA
PUBLISHER MONETIZATION:
SELLING “ESPORTS” ITEMS
30
11
8
54
0,5
REVENUE AS COMPAREDBILLION $, DATA: DELOITTE
EUROPEANFOOTBALL
2016
NFLFOOTBALL
2015
MLBBASKETBALL
2014
NBABASKETBALL
2014
NHLHOKEY2015
ESPORTS2016
TO REGULAR
SPORTS
ACCORDING TO THE SUPERDATA ESTIMATES, ESPORTS REVENUE IN 2016 IS $892 MILLION
ESPORTSFORECASTS
DATA: DELOITTE
213 MLNGLOBAL AUDIENCE IN 2016
$1,9 BLNMARKET GROWTH BY 2018
82%MALE
74%AGE: 18-43
VIEWERS
DATA: SUPERDATA
ESPORTS MARKETSIZE IN 2016
DATA: SUPERDATA
$328 MLNASIA
$275 MLNAMERICAS
$269 MLNEUROPE
$19 MLNOTHER REGIONS
1. WEBSITES WITH BETS FOR ESPORTS
2. GAMIFICATION OF IN-GAME MONETIZATION TO IMPROVE ESPORTS ITEMS SALES
3. LAUNCH OF PLATFORMS (ESL, FACEIT, ETC.) FOR AMATEUR TOURNAMENTS
TRENDS