Company Visibility Opportunities · 2020. 9. 6. · YOUR COMPANY to highlight accomplishments and...

October 13-15, 2020

bio.org/BIF

Company Visibility Opportunities

ACCELERATE Discovery. AMPLIFY Returns.

Table of Contents Event Overview ........................................................................... 2

Sponsorship Opportunities ......................................................... 3

Showcase Your Thought Leadership .......................................................4

Access Your Target Audience .................................................................. 5

Maximize Your Partnering & Deal Making ...............................................6

Boost Your Brand Visibility .................................................................... 7

NEW! Digital Advertising .........................................................8

BIO Blog Advertising Bundle – Three High Visibility Placements ...................9

Good Day BIO Email Advertising ........................................................... 10

Event Website Advertising ................................................................... 11

Retargeting ..........................................................................................12

Sponsored Event Announcement ..........................................................13

Pre-Event Company Spotlight Email .................................................... 14

I AM BIO Podcast Episode .....................................................................15

BIO Investor Forum • October 13-15 1

UNIQUE PLATFORM FOR YOUR COMPANY

to highlight accomplishments and discuss upcoming

milestones. Approximately 170 companies will be chosen

based on a selection process evaluating a company’s

pipeline and R&D activities.

EVALUATE FRESH INVESTMENT

OPPORTUNITIES including compatible,

complementary, and competitive

companies.

EXPERIENCE THE BEST OF BIOTECH

with three-days of productive virtual partnering meetings with

global investors and senior biotechnology executives.

GAIN ACCESS TO BIO ONE-ON-ONE

PARTNERING™ for scouting potential

investments and deal partners, optimizing your time at

the event.

ENHANCED NETWORKING

featuring informal small group and face-to-face

video interactivity.

EXCLUSIVE SPONSORSHIP

OPPORTUNITIES to showcase thought leadership,

elevate brand identity and maximize partnering benefits

with an elite audience.

TWO DAYS OF INTERACTIVE EDUCATIONAL

SESSIONS with speaker Q&A,

focused COVID-19, Infectious Diseases/ Vaccines, Oncology,

Business Development, Election Outlook,

and more.

Event OverviewThe BIO Investor Forum is an international biotech investor conference focused on investment trends and opportunities

in life sciences, with unbiased emphasis on venture-stage growth and emerging public companies as well as those poised to join the growth “watch list” in 2020.

For 2020, the BIO Investor Forum will transition to a comprehensive three-day virtual education and partnering event, dedicated to showcasing drug development programs that are ready for partnering or venture funding.

Since its inception 18 years ago, the BIO Investor Forum has become the premier event where biotech innovators can find investors and strategic partners to advance their company to the next stage in their business life cycle.

EVENT ATTRIBUTES AND OPPORTUNITIES:


Sponsorship Opportunities


Showcase Your Thought LeadershipProgram Sponsor

Limited Availability ..................................................................Value: $17,500Benefits include:• One (1) guaranteed speaking opportunity on the official interactive program (to be determined

based on program development)

• Live text chat Q&A with session attendees and dedicated speaker support

• Full program hosted on event education platform for 30+ days for on-demand viewing by attendees

• Link to session video file upon close of event for to distribute within organization/to clients

• Marketing and communications features across BIO platforms, promotions, and social media

• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering system

• CSA will support in BIO One-on-One Partnering set up and usage, monitor activity, communicate proactively, and more to support most effective use of the system.

• Sponsor has unique opportunity to develop up to three (3) separate company profiles. CSA will manage delegate access for determined profiles.

• Dedicated Company Profile Page on event education platform (limited availability)

• Access to BIO One-on-One Partnering

• Sponsor recognition on conference website, promotions, and platforms

• Three (3) complimentary registrations

Company Presentations Sponsor

Exclusive Opportunity .............................................................Value: $15,000Benefits include:• Prominent company branding in Company Presentations promotion

• Opportunity to nominate 1-2 presenting companies (subject to BIO review and approval)

• Additional marketing and communications features across BIO platforms, promotions, and social media


• One (1) complimentary Company Presentation slot



• Two (2) complimentary registrations


Engage BIO Investor Forum Digital attendees with a host of virtual sponsorship and digital advertising opportunities that will support your business development goals and initiatives.

Our Sales & Sponsorship team is always ready to support your event engagement.

1.202.312.9264 [email protected]


Access Your Target AudienceNEW! VIP Gift Sponsor

Exclusive Opportunity ..............................................................Value: $17,500 Benefits include: • BIO Investor Forum Digital gift to be direct mailed to VIP attendees with prominent company

branding (co-branded with BIO)

• Opportunity to personalize a short message to recipients or provide custom creative for a card to be included with gift





NEW! Virtual Meet-Up Sponsor

Limited Availability ................................................................. Value: $12,500Benefits include:• Prominent company branding in sponsored meetup promotions

• Opportunity to facilitate fluid attendee connections through an interactive meetup where attendees can live video chat and engage within a dynamic networking platform

• Opportunity to give 2-minute remarks or play company promotional video to all participants (to be determined based on program development)




• Two (2) complimentary registrations

BUZZ of BIO Contest Sponsor

Limited Availability ................................................................... Value: $7,500Benefits include:• Prominent company branding in Buzz of BIO Contest promotion




• One (1) complimentary registration


Companies by Type

42%25%

33%

c Biopharmac Investor

c Other

The biotech sector continues to present itself as a market leader, demonstrating cutting-edge research and development and scientific discovery. #BIFdigital will bring together the largest critical mass of biopharma innovators, start-ups, global investors, economic development, capital formation, and academia from both the public and private sectors in a virtual environment primed for partnerships and deal making.


Maximize Your Partnering & Deal-MakingBIO One-on-One Partnering™ Sponsor

Exclusive Opportunity ................................................................ Value: 17,500Benefits include:• Prominent company branding in BIO One-on-One Partnering promotions and platform

including:

• Login and Home pages of partnering platform and webpage

• PDF exports of Company and Delegate schedules


• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One Partnering system

• CSA will support in BIO One-on-One set up and usage, monitor activity, communicate proactively, and more to support most effective use of the system.







NEW! Partnering Power User Package

Limited Availability ................................................................... Value: $7,500Benefits include:• Dedicated BIO staff Customer Success Associate (CSA) to assist with the BIO One-on-One

Partnering system

• CSA will support in BIO One-on-One set up and usage, monitor activity, communicate proactively, and more to support most effective use of the system.


• One (1) complimentary Company Spotlight Email feature






170PRESENTING COMPANIES

350 EARLY-STAGE

INVESTORS

712 COMPANIES SHOWCASING

DRUG DEVELOPMENT

3,150 BIO ONE-ON-ONE

PARTNERING MEETINGS

BIO Investor Forum at a Glance


Boost Your Brand VisibilitySocial Media Sponsor

Exclusive Opportunity ............................................................... Value: $7,500Benefits include:• Pre-event social media collaborations and co-promotion with BIO (content to be developed by

BIO and sponsor)

• Prominent company branding on virtual Twitter Wall to be displayed via the education platform and website during the event

• Opportunity to share sponsored content via BIO’s social media handles before and during the event: – 2 posts pre event – 3 posts during the event (1 per day) Content to be delivered at least 3 business days in advance of posting




NEW! Event Highlights Email Sponsor

Limited Availability ........................... Value: $7,500 / Day $12,500 ExclusiveBenefits include:• Sponsorship of Daily Highlights Email sent each morning of event to attendees

• Display banner ads or sponsored content within each email





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TOP THERAPEUTIC AREAS FOR SCHEDULED MEETINGS

Want to see who you could be partnering with at BIO Investor Forum Digital? Check out these stats from 2019.



Digital Advertising

BIO Blog Advertising Bundle – Three High Visibility Placements

This new opportunity includes three (3) high-traffic advertising placements, with guaranteed exposure to a global audience of biotech executives, global investors and business development professionals.

Digital Advertising

3. NEW! BIO Investor Forum “LIVE” BlogA destination during BIO Investor Forum featuring the “best of” education sessions, speaker interviews and video content from the event. With estimated 5,000+ visitors through the end of October, this new opportunity is guaranteed to get your brand in front of the industry’s best.

Benefits Include: • Featured in “Live Blog” section of bio.org/BIF

• Featured in Daily Event emails and BIO Social Media Channels

RUN DATES: October 13-31

1. BIO Blog SiteYour ad featured throughout the blog section of the new bio.org (bio.org/blog), including main landing page and post-level visibility.

ESTIMATED IMPRESSIONS: Up to 40,000 per month

RUN DATES: August-October

2. BIO Investor Forum Homepage Blog FeatureYour ad prominently featured in the “top blog” section of event homepage (bio.org/BIF).


NEW!

YOUR AD HERE

1

YOUR AD HERE

2 3

Monday, September 21

INVENTORY INVESTMENT AD SPECS

Exclusive Opportunity $5,000

Blog Advertising: 250 x 250 320 x 50 (mobile)758 x 90 (web) + URL

Home Page Blog Feature: Image: 364 x 210Copy: 80-100 characters

URLLive Blog Banner Ad:

758 x 90 (web)320 x 50 (mobile)

URL


Good Day BIO Email Advertiser

Display your banner ads or sponsored content within the recaps during BIO Investor Forum Digital.

EMAIL IMPRESSIONS: 50,000 email subscribers and attendees.

DISTRIBUTION:

Email Distribution: Display your banner ad or custom content in two daily emails sent during BIO Investor Forum Digital.

Email Specs: Two sizing options available for exclusive daily sponsor: 125x125 image with 60 words and a link; OR 180x130 with 25 words and a link.

New in 2020! Event-specific digital advertising is available for other BIO events.

Contact [email protected] for more information.

AD SPACE DEADLINE: September 21

MATERIALS DUE: October 2

RUN DATES: October 13-15

INVENTORY 3 Opportunities

INVESTMENT$6,000 for one day$15,000 for three days

NEW!

Digital Advertising

YOUR AD HERE

5 Ways Biotech VC can Improve Racial Diversity

Biotech investor Jackie Grant has published a must-read call to action for the life science venture capital community to

improve racial diversity in both their leadership ranks and their investments.


Event Website Advertising Reach a highly qualified audience of prospective attendees, registrants, exhibitors, sponsors, and other biotech professionals from around the world.

IMPRESSIONS: Varies based on web traffic and month sold, 50,000 estimated impressions August-October. *Impressions based on past year’s average web traffic.

DISTRIBUTION ON WWW.BIO.ORG/BIF INCLUDES:

Banner ad will be featured on home page as well as top trafficked pages including Event Overview, Announcements, and Partnering Attendees, which accounts for over 50% of event website traffic.

Email Marketing: Your ad featured in event emails in early October time frame to an audience of 50,000 subscribers!



MATERIALS DUE: 10 days in advance of start date.


INVENTORY Max two (2) per month

INVESTMENT$5,000 per month$12,000 for 3 months

AD SPECS

Image Ad: 320 x 50 (mobile) 758 x 90 (web) + URL

Email Ad: 125 x 125px logo + 50 word company description

NEW!

Digital Advertising

YOUR AD HERE

BIO Investor Forum 2020 Featured Speakers

VIEW ALL BIO INVESTOR FORUM 2020 SPEAKERS

Wende Hutton | GENERAL PARTNER, CANAAN

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YOUR AD HERE

YOUR AD

HERE

Retargeting Capitalize on our online audience of life science business leaders, investors, analysts, academics and service providers by purchasing a re-targeting package.

IMPRESSIONS: Guaranteed 50,000 impressions delivered per month

DISTRIBUTION: Across the internet in available online advertising inventory

What is Retargeting?

Retargeting is the digital advertising practice of targeting consumers based on their previous online actions and behaviors. For example, if you recently visited Amazon.com and looked at a pair of shoes, Amazon might start targeting you with ads for those shoes.

With this package, your ads will be re-targeted to users who visit pages on the BIO Investor Forum section of bio.org and will show on nearly any website that our audience visits such as cnn.com, espn.com, weather.com, and thousands of others.

WEBSITE PLACEMENT INVENTORY INVESTMENT IMPRESSIONS AD SPECS

Retargeting Max 3 per month $7,500/month

50,000 impressions

delivered per month

Standard Ad Sizes: Set of creative sizes that are accepted and available almost universally across the web. The minimum required to launch retargeting campaign.

300 x 250 160 x 600728 x 90 180 x 150

Mobile Ad Sizes: Appear upon mobile browsing.320 x 100 320 x 50

Additional Sizes: Additional sizes that are gaining popularity, and as they’re less frequently available, they make an impression when they’re seen.

970 x 250 300 x 1050300 x 600 970 x 90320 x 250

AVAILABLE FOR THE FULL CALENDAR YEAR

MATERIALS DUE: 10 days in advance

of start date.

RUN DATES: 1st of each

contracted month.

For more detailed information and examples, contact the BIO Sales Team ([email protected]).

NEW!

Digital Advertising


Sponsored Event Announcement

Maximize Web Visibility for Your Company’s Participation during BIO Investor Forum Digital

Promote your company’s participation in BIO Investor Forum Digital with a sponsored event announcement. This opportunity is available to companies that are exhibiting, sponsoring, speaking, or presenting.

IMPRESSIONS: Varies based on web traffic and month sold, 50,000 estimated impressions August-October. *Impressions based on past year’s average web traffic.

DISTRIBUTION:

Announcements Section of Home Page: Displayed prominently on event home page with sponsored content “sticky” position 3 placement for the duration sold with positions 1 and 2 rotating with the latest event news.Announcements Landing Page: Full list of announcements. Linked from Announcements module, and menu. Announcements are sortable in 5 categories: Planning Tips, Partnering, Networking, Education. Sponsored content will remain “sticky” in position 3 for the duration sold.Email Marketing: Your ad featured in the announcements section of event emails distributed to an audience of 50,000 subscribers!

YOUR GRAPHIC HEREYOUR GRAPHIC HERE

AD SPACE AVAILABLE: August-October

MATERIALS DUE: 10 days in advance of start date.

RUN DATES: First of the contracted month.

INVENTORY Exclusive: 1 per month (August-October)

INVESTMENT$4,000 per month$7,500 for two months

AD SPECS

Image: 364 x 210Title: 50-60 CharactersParagraph Copy: Up to 500 words

+ URLEmail Ad: 125 x 125px logo + 50 word company description

NEW!

Digital Advertising




Pre-Event Company Spotlight EmailThis high-exposure, pre-event opportunity is a great way to spotlight your company in the weeks leading up to the event.

DISTRIBUTION: The Company Spotlight email is sent to 50,000 recipients: biopharma executives and business development professionals, investors, BIO Members and more!

MATERIALS DUE: September 18

RUN DATE: September 30

INVENTORY 12

INVESTMENT $1,000

AD SPECS125 x 125px logo + 50 word companydescription

NEW!

Digital Advertising

COMPANY #1 LOGO

COMPANY #2LOGO

COMPANY #3 LOGO

For 2020, BIO Investor Forum will transition to a comprehensive three-day virtual education and partnering event, October 13-15. Now more than ever, we need to support biotech innovators, helping them find investors and strategic partners to advance their company to the next stage in their business life cycle.

THREE DAY VIRTUAL EVENT

October 13-15, 2020

Discover NEW BUSINESS OPPORTUNITIES at BIO Investor Forum Digital

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I AM BIO Podcast Episode

BENEFITS INCLUDE:

• Intro statement "sponsored by"• 30 second "live" read by the host mid-podcast• Episode launched during BIO Investor Forum and featured to 50,000 readers of Good Day BIO• Featured in “Announcements” section of bio.org/BIF• Featured from Podcast homepage bio.org/podcast• Featured in two BIO Investor Forum program announcements emails to 50,000 subscribers• Featured in social media using hashtag #BIFdigital (100,000+ Impressions)• Dedicated pointer blog on bio.org/blog• Episode available in I AM BIO podcast library year-round

OPPORTUNITY DEADLINE: September 15

RUN DATE: Week of October 12

INVENTORY Exclusive Opportunity

INVESTMENT $6,000

AD SPECS Your Company Logo (.png, .jpeg)

NEW!

Digital Advertising


Company Visibility Opportunities · 2020. 9. 6. · YOUR COMPANY to highlight accomplishments and...

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