COMPANY PRESENTATION

September 2014September 2014

SUCCESS STORYSUCCESS STORY

2

25 YEARS AGO…

• Collapse of the Soviet block – amazing opportunities arising

• Foundation of JOKO Cosmetics company in 1989

• Main market: Russia and former Soviet countries• Main market: Russia and former Soviet countries

• Foundation of own brands JOKO and Virtual

• First attempts at contract manufacturing

3Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

GETTING SPECIALIZED

• Changing market and production structure (over 80% of

production volume for other brands)

• May 2012 own brands JOKO and Virtual sold to Miraculum• May 2012 – own brands JOKO and Virtual sold to Miraculum

• The only solely Contract Manufacturing company in Poland

• Intensified development of infrastructure, machinery park

and R&D department

4Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

NUCO ― ”NEW JOKO”

March 2014: new strategy, new approach, new vision

new logo, new corporate identity

Company values and philosophy:

• Honesty

• Straightforwardness

• Partnership

• Creativity

• Innovation

5Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

ABOUT NUCOABOUT NUCO

6Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

FACTS & FIGURESBasic informationBasic information

• Convenient location near from Warsaw

• Two separate production plants• Two separate production plants

• On-site warehouse

• Around 250 employees (out of this number 174 are

permanent production employees, the remaining are back

office, out of whom there are 25 people in Labs and R&D ->

17 in the labs, 8 in R&D)

7Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

FACTS & FIGURESStructure of SalesStructure of Sales

Value of NUCO sales in PLN

Foreign Markets

Poland

f

45 718,562 141,8

36 468,0+ 37%

10 434,4 6 557,0 3 706,7

2012 2013 1st and 2nd qarter 2014

8Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

New Markets in 2013

9Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

WHAT WE MAKE

10Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

PRESSED, LOOSE, BAKED, FI PRODUCTS

• Eyeshadows

• Blushes

• Powders• Powders

• Bronzers

• Highlighters

• Unlimited colors and designs

11Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

LIQUID PRODUCTS

• Lip glosses

• Lipsticks

• Foundations• Foundations

• Mascaras

• Eyebrow gels

• Eyeliners

• Primers

• Concealers

• Nail polish

• and many more…

12Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

TRULY UNIQUE!TRULY UNIQUE!

13Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

TAILORED SOLUTIONS

• The only contract manufacturing company of color cosmetics

in Poland devoted only to this activity

• Amazingly flexible in terms of service (from turnkey• Amazingly flexible in terms of service (from turnkey

throughout part service of different kind, to assembling)

• Most modern production equipment

• Highest standards of production

• Strict quality control rules

• All of the above in most competitive prices and lead times

14Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014

15Company Presentation │ Prepared by NUCO Marketing Team │ Wolomin, September 2014