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voestalpine Edelstahl GmbH
|www.voestalpine.com
voestalpine Edelstahl GmbH
voestalpine Edelstahl GmbHCompany Presentation, BY 2013/14
voestalpine Edelstahl GmbH
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voestalpine AG
2 Company Presentation, BY 2013/14
Key figures for 2013/14
Employees 48,113
Revenue EUR 11,228.0 million
EBITDA EUR 1,382.7 million
EBIT EUR 792.3 million
EBIT margin 7.1%
voestalpine Edelstahl GmbH
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voestalpine AG
Company Presentation, BY 2013/143
Steel Special Steel Metal Engineering Metal Forming
33% 24%23% 20%
voestalpine Edelstahl GmbH
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voestalpine AG
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Anyone who wants to change the world can depend on us.
We’re the partner of choice worldwide for demanding product solutions involving steel and that allow our customers to stay that decisive step ahead.
We are the world’s market leader or hold leading positions with all of our four divisions.
Company Presentation, BY 2013/14
Steel Special Steel
Metal Engineering Metal Forming
voestalpine Edelstahl GmbH
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voestalpine AG
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Steel Special Steel Metal Engineering Metal Forming
Global leadershipin quality for premium steel strip & cast productsworld’s leading provider of heavy plate.
Sectors:Automotive industry and suppliers, energy, household appliances,construction industry
Global market leader for tool steel leading position for high-speed steel and special forged parts
Sectors:Toolmaking, automotive industry, energy, aviation
World market leaderfor turnout technology leading positions for rails, processed wire, seamless tubes and welding consumables
Sectors:Railway systems, energy, automotive industry, machine construction andsteel construction industry
World’s leading providerof high-quality metal processing solutions in the field of custom andspecial sections, precision strip steel and special components for automotive & aviation industries
Sectors:Automotive, construction and energy industries, storage technology,machine construction and steel construction industries
voestalpine Edelstahl GmbH
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voestalpine Edelstahl at a glance voestalpine Edelstahl GmbH - lead company of the Special Steel Division
Worldwide leading special steel company with a focus on technologically demanding product segments
Global market leader in tool steel and worldwide leading positions in high-speed steel, valve steel and other special steels
8 production sites in Europe, North- and South America and a sales network with 150 warehouse and service sites in 45 countries on all continents
key customers include the automotive, power generation, oil and gas exploration, machinery construction, consumer goods, aircraft and other selected industry sectors
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voestalpine Edelstahl GmbH
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Historic Milestones
1991Austrian Böhler Group and Swedish Uddeholm Group merge to form the Böhler-Uddeholm Group (the beginnings of both companies date back to 1446 and 1668 respectively); Böhler-Uddeholm is fully owned by ÖIAG (Republic of Austria)
1995Initial public offering on the Vienna Stock Exchange, majority privatization in the following year
2003 The Republic of Austria sells the remaining stake and makes Böhler-Uddeholm a fully privatized company
2007 Austrian-based voestalpine AG acquires a majority stake in Böhler-Uddeholm and fully integrates the company in the consecutive year (Böhler-Uddeholm forms the Special Steel Division of voestalpine Group)
2011 Holding company Böhler-Uddeholm AG changes legal form and name to voestalpine Edelstahl GmbH
2013 voestalpine Edelstahl GmbH acquires Eifeler Group and expands the service portfolio for tool steel with coating
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voestalpine Edelstahl GmbH
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Tool steel High-speed steel Valve steel Special engineering steel Powder metallurgical steels Special steel grades Nickel-based alloys Titanium alloys
(in all product categories)
Clearly defined core business
Global sales and distribution network including additional services on site (heat treatment, machining, coating etc.)
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voestalpine Edelstahl GmbH
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Global presence in all industrialized zones
Production sites in Austria (Kapfenberg, Mürzzuschlag, Bruckbach), Sweden (Hagfors), Germany (Wetzlar), USA (South Boston/Virginia), Brazil (Sumaré)
Worldwide sales and service network with 150 warehouse and service sites in 45 countries
Company Presentation, BY 2013/149
voestalpine Edelstahl GmbH
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Enhanced customer orientation and customization A strict orientation to customer
requirements (customer intimacy) is traditionally of utmost priority in the Group’s values
Buying decisions of customers are driven by availability of material, tailored services and technical expertise
The Group’s global sales and distribution network is unique in the special steel sector and a cornerstone for market leadership
CUSTOMER INTIMACYCustomer Responsive
PRODUCT LEADERSHIPProduct Differentiation
OPERATIONAL EXCELLENCEOperational Competence
On par with the best
One step ahead of the best
Company Presentation, BY 2013/1410
voestalpine Edelstahl GmbH
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Well positioned by unique brands voestalpine Edelstahl possesses
globally leading brands with a long-standing tradition in the special steel sector (multi-brand strategy)
Each brand represents an individual performance profile in the market enjoying strong brand loyalty
These brands clearly differentiate the Group from its competitors
Optimizing and developing its brands constitutes a major element in the Company’s values
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voestalpine Edelstahl GmbH
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Clear differentiation from competition Fully integrated manufacturer of special steels providing production,
distribution and services from a single source
Diversified customer base by industry and region, not dependent from single large customers
Comprehensive sales and service network secures global operations and local ties to customers
Market leader in selected and technologically demanding product segments, no mass steel producer
Well-established brands with proven track record generate strong brand loyalty
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voestalpine Edelstahl GmbH
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voestalpine Edelstahl in key figuresFinancial figures 2013/14 in m€ Operating figures 2013/14
Net sales 2.627,9
EBITDA 358,5
EBIT 224,4
Employees (Full-time equivalent) 12.885
Production and distribution sites ~120
Net sales, EBIT in m€
2012/2013 2013/2014
Employees (Full-time equivalent)
12,72112,8852,748 2,628
222 249
2012/2013 2013/2014
Company Presentation, BY 2013/1413
voestalpine Edelstahl GmbH
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voestalpine Edelstahl in key figuresSales by region Sales by customer industry
Automotive27%
Civil & mechanical engineering 22%
Energy industry 13%
White Goods/ Consumer goods 13%
Aviation industry 10%
Construction4%
Other11%European Union 56%
(of which Austria 6%)
North America13%
Asia 14%
Brazil 8%
Rest of world 4%
Other Europe 5%
Company Presentation, BY 2013/1414
voestalpine Edelstahl GmbH
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Specific customer structure Main focus on automotive industry, power generation, oil & gas, machinery
construction and aircraft industries
Largest customer group in tool making (small and medium enterprises), therefore no dependence on large customers
Largest customer stands for less than 2% of total revenue
10 largest customers stand for less than 10% of total revenue
No volume business, average dispatch size is about 70 kg
voestalpine Edelstahl is focused on medium-sized customers as well as large industrial end-users
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voestalpine Edelstahl GmbH
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Long-term growth triggerd by megatrendsMegatrend/Industry sector
Current contribution to total sales
Mid-term trend
Long-term trend
Mobility/AutoTool and component building
~27%
Mobility/AircraftStructural parts, aero engine discs
~10%
Power generationThermal power plants, wind energy, oil & gas exploration
~14%
Consumer goodsElectronics, household appliances, packaging
~13%
Machinery constructionCutting tools, heavy gear boxes, tooling
~22%
voestalpine Edelstahl has a strong exposure to fast growing industry sectors and is poised to benefit from future trends
Company Presentation, BY 2013/1416
voestalpine Edelstahl GmbH
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R&D secures innovation lead Directed development of
products and processes forms the basis of innovation and competitiveness
New steel grades and alloys as well as process simulation for metal forming and process technology are the main focus in R&D
Fundamental research is carried out in close cooperation with universities and research centers
Expenditure for 2013/14 in m€ ~21
Number of researchers ~109
Number of registered patents and patent applications ~1,093
R&D expenditure in m€
R&D in figures
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voestalpine Edelstahl GmbH
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State-of-the-art in production Electric arc furnaces and secondary metallurgical
equipment focused on demanding special steel grades
Remelting units (ESR/VAR) and furnaces for vacuum induction melting (VIM) further optimize metallurgical characteristics of end products
Rolling mills allowing for high precision and flexibility
Most modern forging machines (open-die, closed-die and rotary forging)
Powder metallurgic plant in Austria
Continous casting plant for valve steel and welding wire
Fully integrated special steel producer providing state-of-the-art multi-line rolling mills and the largest rotary forging press and screw press worldwide
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voestalpine Edelstahl GmbH
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Unique service network for special steels
Worldwide sales network with 150 warehouse and service sites across all industrialized regions
Roughly 40% of total staff is employed in sales Global number 1 in service centers focused on tool making Technical advice and customer service on site support
customer focus Approximately 1,000 high performance saws and 350
milling machines precisely cut and about 100 heat treatment furnaces harden material according to customer specifications
“Ordered today – delivered tomorrow” granted for standard products
In the special steel sector no other competitor can provide a comparable sales and distribution network incl. stocking, machining, heat treatment and coating.
Company Presentation, BY 2013/1419
voestalpine Edelstahl GmbH
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Motivated employees make the difference Worldwide about 12,885* employees in
45 countries on every continent
Close collaboration within the workforce across the Group is the guarantee for customer satisfaction
Group-wide feedback from the Employee Survey enables “employee engagement“ to be measured and provides the basis for drawing up targeted measures within the companies
Employees with expertise and individual responsibility are prerequisites to meet customer’s needs and distinguish the Group from its competition
Europe (exkl. Austria)
37%
Austria29%
S-America 15%
Asia 12%
N-America 5%
Other 2%
Workforce by region
*Full-time eqivalentCompany Presentation, BY 2013/1420
voestalpine Edelstahl GmbH
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Shared values built on five principles
1. We focus on the needs of our customers.
2. We are empowered professionals.
3. We do what we say.
4. We are committed for the long term.
5. We develop the talents of our employees.
Company Presentation, BY 2013/1421
voestalpine Edelstahl GmbH
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Continous improvement program (CIP) voestalpine Edelstahl employs an established and successful Continuous
Improvement Program (CIP) in all major Group companies.
In addition to running projects employees propose roughly 15,000 new ideas for improvement. These suggestions are assessed by expert teams.
Proposals for improvements are submitted in four categories: “Quality“, „Safety at work and health”, “Environmental protection”, and „Financial impact“.
Each year the best submissions are rewarded.
CIP significantly contributes to sustainable cost reduction, and helps to secure the Company‘s competitiveness.
Company Presentation, BY 2013/1422
voestalpine Edelstahl GmbH
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A focus on sustainable environmental protection Active environmental protection is securely anchored in our company
philosophy. This involves maintaining a continual improvement process and adhering to environmental regulations.
We work with standardized environmental & energy management systems at our production sites. (ISO 14001 and ISO 50001)
Our production processes are designed to be energy- and resource-efficient and to avoid or reduce environmental pollution by using the best available and economically justifiable technologies.
By improving material efficiency and recyclability we are making a sustainable contribution to a future in which resources are protected.
Networking of the environmental representatives at the sites and monitoring of the legal and technological developments ensure high environmental standards across the entire Group.
Company Presentation, BY 2013/1423
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Work safety is an absolute priority The health and safety of employees at voestalpine Edelstahl and its
subsidiaries enjoy our highest priority.
We work with standardized safety & health management systems at our production sites. (OHSAS 18001)
Industrial safety and a healthy workplace are an integral part of all business processes.
International exchange of experience within Division and Group sites is important for our joint development.
Excellent work safety and workplace health provide an important contribution to the success of the company.
Our vision: Zero accidents!
Company Presentation, BY 2013/1424
voestalpine Edelstahl GmbH
|www.voestalpine.com
voestalpine Edelstahl GmbH
Thank you!