COMPANY OVERVIEW - Ascential Annual...
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Who we are Ascential is a specialist information, data and analytics company. We work with the world’s best consumer brands and their ecosystems, connecting them with their customers throughout the purchase journey. This helps them deliver superior products, marketing and sales, at the right time and place, with the right message. We provide business critical information to two thirds of the world’s 100 most valuable brands*. * WPP Kantar's Top Global Brands 2019 Our mission To be the number one specialist information company enabling companies to win in the digital economy, particularly within the digital marketplaces, at product design, marketing and sales. Our values Forward thinking: We think big and see the bigger picture – helping our customers translate insight into advantage. Challenging: We are thought-provoking and persuasive – always searching for a better way to get things done. Transformative: We are visionary and confident – making changes happen. COMPANY OVERVIEW NUMBER OF OFFICES 39 We serve customers in over 140 countries, leveraging local knowledge and connections for our global audience. NUMBER OF EMPLOYEES 1,997 We have an experienced and dedicated global workforce which we recognise as a key asset of our business. Our growing presence Revenue by geography UNITED KINGDOM 22% OTHER EUROPE 15% UNITED STATES AND CANADA 46% ASIA PACIFIC 11% MIDDLE EAST AND AFRICA 2% LATIN AMERICA 4% Ascential at a glance Key Ascential Offices 2 / Ascential plc Annual Report 2019
Transcript of COMPANY OVERVIEW - Ascential Annual...
Who we areAscential is a specialist information, data and analytics company.
We work with the world’s best consumer brands and their ecosystems, connecting them with their customers throughout the purchase journey. This helps them deliver superior products, marketing and sales, at the right time and place, with the right message.
We provide business critical information to two thirds of the world’s 100 most valuable brands*.
* WPP Kantar's Top Global Brands 2019
Our missionTo be the number one specialist information company enabling companies to win in the digital economy, particularly within the digital marketplaces, at product design, marketing and sales.
Our valuesForward thinking: We think big and see the bigger picture – helping our customers translate insight into advantage.
Challenging: We are thought-provoking and persuasive – always searching for a better way to get things done.
Transformative: We are visionary and confident – making changes happen.
COMPANY OVERVIEW
NUMBER OF OFFICES
39We serve customers in over 140 countries, leveraging local knowledge and connections for our global audience.
NUMBER OF EMPLOYEES
1,997 We have an experienced and dedicated global workforce which we recognise as a key asset of our business.
Our growing presence
Revenue by geography
UNITED KINGDOM 22%
OTHER EUROPE 15%
UNITED STATES AND CANADA 46%
ASIA PACIFIC 11%
MIDDLE EAST AND AFRICA 2%
LATIN AMERICA 4%
Ascential at a glance
Key Ascential Offices
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What we do
Product DesignWe deliver trend forecasting and insights, enabling customers to design for tomorrow's consumers.
Revenue
£86m
Combines high-end technology and data science with human ingenuity, identifying the future consumers, the influencers and communities and optimal product and packaging design trends essential to brands’ success.
Built Environment & Policy We provide market-leading, environmental, construction and political intelligence, enabling informed and accurate decisions.
Revenue
£36m
Provides location intelligence, enabling property professionals to make decisions based on environmental risks such as land contamination, flooding and ground stability.
Partner to construction companies, material suppliers and organisations, delivering construction project sales leads, industry data, analysis, forecasting and company intelligence.
Allows public affairs professionals to deliver critical information, through political monitoring, campaigning tools, and research services across the UK and Europe.
Marketing We enable customers to create, execute and measure the effectiveness of marketing campaigns, leveraging creativity to create a world-class brand experience.
Revenue
£136m
The global benchmark for creativity. Our awards celebrate the industry’s best ideas, whilst our digital offerings enable inspiration and measurement around campaign effectiveness.
Leading advisory firm, sitting at the intersection of media, marketing, advertising, entertainment, technology, and finance. Enables businesses to drive vigorous and sustainable growth, while optimising media strategy.
The global authority on advertising and media effectiveness, offering advertising best practice, evidence and insights from the world’s leading brands.
SalesWe deliver data, analytics and industry-specific intelligence to maximise our customers, digital commerce, optimising distribution strategy, product portfolio, pricing, search and payments strategy.
Revenue
£158m
Delivers some of the industry’s most accurate and actionable sales-driving data, insights and advisory solutions for global brands and retailers looking to win in today’s eCommerce-driven world.
Helps its customers, predominantly multi-national CPGs, optimise their sales on eCommerce platforms.
Offers customers Amazon-specific software, tools and expertise to drive sales and brand performance across Amazon platforms by directly actioning solutions for clients.
Money20/20 offers global events enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology.
We enable smart decision-making for the world’s most ambitious businesses. In an increasingly complex, digitally-driven world, we help the world’s top consumer product and service companies understand what’s important and how to act on it – today, and in the future.
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