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SOCIAL MEDIA SUMMARY REPORT

CMAD 2015

JANUARY 23-27, 2015

GLOBAL MENTIONS

CMAD(ALL MENTIONS) CMADSELFIE

TOTAL MENTIONS 18,281 721

Blog Mentions 25 (0%) 0 (0%)

Twitter Mentions 17,964 (98%) 720 (100%)

News Mentions 266 (1%) 1 (0%)

Forum Mentions 26 (0%) 0 (0%)

TOP CONTENT PRODUCING REGIONS(CMAD ALL MENTIONS)

GENDER SPLIT OF CONTENT PRODUCERS

CMAD

CMADSELFIE

TOP CONTENT PRODUCING REGIONS(CMADSELFIE MENTIONS ONLY)

JANUARY 23-27, 2015

DASHBOARD

2

55%

45%

56%

44%

CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015

154 MILLION estimated impressionsfrom 17,964 tweets, posted by 7,959 users

RETWEETS 105FAVORITES 94IMPRESSIONS 471,448

CMAD TWEETS (ALL) CMADSELFIE TWEETS

12.1 MILLION estimated impressionsfrom 720 tweets, posted by 308 users

MOST RT’D TWEETS

RETWEETS 70FAVORITES 71IMPRESSIONS 934,267

RETWEETS 16FAVORITES 26IMPRESSIONS 59,750

RETWEETS 13FAVORITES 9IMPRESSIONS 183,050

TWITTER ACTIVITY

Regular Tweet

Re-Tweets

@reply

35%

53%

12%

Mention Type

Regular Tweet

Re-Tweets

@reply

24%

61%

15%

Mention Type

Med (5 to 8)

Low (4 or less)

High (more than 8)

63%

35%

3%

Authority Breakdown

Med (5 to 8)

Low (4 or less)

High (more than 8)

64%

33%

4%

Authority Breakdown

MOST RT’D TWEETS

TOP 5 HASHTAGS TOP 5 HASHTAGS

#cmad

#cmgr

#cmrghangout

#cmadselfie

#cm

15,266

1,310

1,213

686

679

#cmadselfie

#cmad

#smlondon

#cmgr

#socialmedia

712

527

167

43

23

3CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015

CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 4

WORD CLOUDS

CMAD TWEETS (ALL) CMADSELFIE TWEETS

CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 5

SAMPLE POSTS

CMAD (ALL MENTIONS)CMAD OR CMAD2015 OR CMGRHangout OR “community manager appreciation day” OR CMADselfie OR “CMAD Selfie”

CMADSELFIECMADselfie OR “CMAD Selfie”

CMAD 2015 SOCIAL MEDIA SUMMARY REPORT | JANUARY 23 – 27, 2015 6

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