Community Investigative In-Depth Your Weather Authority.

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Communit y Investigative In-Depth Your Weather Authority

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Transcript of Community Investigative In-Depth Your Weather Authority.

Page 1: Community Investigative In-Depth Your Weather Authority.

CommunityInvestigative

In-DepthYour Weather Authority

Page 2: Community Investigative In-Depth Your Weather Authority.

On Air

Page 3: Community Investigative In-Depth Your Weather Authority.

Market verviewMarket verviewOONBC Affiliate Serving

Central ArkansasNBC Affiliate Serving

Central Arkansas

• State Capitol City • Lower unemployment• Stable economy• Tourism of interest due to Lakes, Mountains & State Parks• Sports Franchises include Razorbacks SEC Football & Arkansas Travelers AA Minor League Baseball• Annual top events of market include Riverfest (Memorial Weekend) & State Fair (October)

Market Population:1,438,186 Metro Population:

800,015Source: US Census 2010 Demographic Profile, 2010 American Community Survey, TBV 2011

Market Population:1,438,186 Metro Population:

800,015Source: US Census 2010 Demographic Profile, 2010 American Community Survey, TBV 2011

KARK’s over the air signal covers 36 of the state’s 75 counties, including the most populous Little Rock Metropolitan region.

The Little Rock – Pine Bluff area is Market #56 out of 204 in the country.

Market TV Households: 573,670 Metro Households:

315,390Source: Little Rock Chamber of Commerce, TVB

Market TV Households: 573,670 Metro Households:

315,390Source: Little Rock Chamber of Commerce, TVB

Page 4: Community Investigative In-Depth Your Weather Authority.

KARK Continues to Grow

• Focus on Local News in Central Arkansas that is In-Depth, Investigative, and Community Oriented.

• THE WEATHER AUTHORITY!• Razorback Nation is the source for the Hogs with daily

reports from Fayetteville and the Pig Trail every Sunday Night

• Audience growth is shown by increased website volume and awareness in the community

• The strongest year-round High School sports coverage in the state with Fearless LIVE on KARZ and the Fearless Friday Football show throughout the fall

• ArkansasMatters.com is the #1 Community Website in Central Arkansas

Page 5: Community Investigative In-Depth Your Weather Authority.

Only 3 Banners per

Page

Banners Placed Near Relevant Content

One the largest banks in Arkansas sees the

value of advertising on ArkansasMatters.com!

ArkansasMatters.com is the NUMBER ONE place they receive

referrals off of local web sites; even

beating some well known national web

providers.

• Prime: 728x90• Right: 300x250• Left:160x600•Bottom: 728x90

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Benefits of Advertising On ArkansasMatters.comBenefits of Advertising On ArkansasMatters.com

• Provides a highly-targeted audience• Builds a strong online branding strategy• Builds awareness and drives traffic to your

web site• Cost-effective method of increasing your

branding efforts• Generates qualified users to your site• Online advertising and marketing creates a

high-tech, cutting-edge image for your business

Page 7: Community Investigative In-Depth Your Weather Authority.

Key Benefits• Community Focused; not just news, weather and sports • Elusive "at work" audience• Audience has disposable income• Online Advertising is the Fastest Growing Media• Number 2 Most Used Media after TV

Audience ProfileUnique Users: 465,000 in December 2011Median Age: 46 Years OldMedian HHI: $65,000Time Spent per Visit: 6 Minutes

Over 4 MillionPage views December 2011

ExclusiveAttracts exclusive audiences that do not visit other

online news sites because of our dedication to Breaking News, Developing News and Severe Weather

At Work NetworkReach your audience at work

*Source: The Media Audit

Page 8: Community Investigative In-Depth Your Weather Authority.

Community Service Awards

• 2012 is the 35th year that KARK partners with the Governor’s Office and the Department of Health and Human Services Division of Volunteerism recognizing people who have made a difference in the State of Arkansas

• The Community Service Awards are expanding from just one night of appreciation to a year-round campaign highlighting these volunteers and their great works

Page 9: Community Investigative In-Depth Your Weather Authority.

4 the Greater Good

• Feeding Hungry Families• School Resources for Children

• Aging in Arkansas• Volunteerism

As a television station, we have a responsibility to you, and to the community we live in. In our news programs, our team of journalists works

hard to bring you the important local stories of the day. KARK’s 4 The Greater Good focuses on key issues in our community.

Page 10: Community Investigative In-Depth Your Weather Authority.

Contact Us!

KARK-TV1401 W. Capitol, Ste 104Little Rock, Arkansas 72201501.340.4444 (Phone)501.376.2957 (Fax)http://www.ArkansasMatters.com

KARK-TV1401 W. Capitol, Ste 104Little Rock, Arkansas 72201501.340.4444 (Phone)501.376.2957 (Fax)http://www.ArkansasMatters.com


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