Developing a community Developing a community fundraising strategy that works fundraising strategy that works

for youfor you

Fundraising Ireland ConferenceFundraising Ireland Conference2626thth March 2009 March 2009

Society of St Vincent de PaulSociety of St Vincent de PaulLiz RocheLiz Roche

• Social concern• 1200 groups• 9,500 volunteers• 13 regions• Volunteer led• 50% fundraising in

community

Special Olympics IrelandSpecial Olympics IrelandCiara TallonCiara Tallon

• Service orientated• volunteer led• 10,892 athletes • 428 clubs • 18,000 registered

volunteers• community based

organisation• 70% of the annual budget is raised through

fundraising

Our presentation today..Our presentation today..1. 5 Key Steps in creating a fundraising strategy

2. Case study: SVP

3. Volunteers

4. Special events

4. Workshop

5. Q&A

Fundraising StrategyFundraising Strategy

• Long-term plan of action with specific goal

• In context with organisation’s goals

• Realistic & achievable

5 Key Steps……5 Key Steps……

1. Know the fundraising 1. Know the fundraising goalgoal

• What do you need to raise funds for?

• How much do you need?

• Keep in context with overall goals

• ‘Big picture’ motivates volunteers & public

2.2. Who are your target Who are your target markets?markets?

•Where is the money going to come from?

•Look to the past - what worked, what didn’t

•Evaluate events and experiences

3. How can you reach 3. How can you reach them?them?

• How to contact & appeal to target markets

• Keep in line with ethos of organisation

• Options: Grants, presentations, direct mail, Face-to-face, Letters, Radio, TV, Telephone, New Media (email, web), Appeals, website

4. Who will fundraise?4. Who will fundraise?

• Volunteers, Board, Management, Fundraising team, Program staff, Public, Members.

• Leadership is key

• Ownership and value

5. What are your timelines?5. What are your timelines?

• Develop a realistic timeline • Set fundraising period – Day? Week?

Year?

• Planning Launch Event End

Case Study: Case Study: SVP Annual AppealSVP Annual Appeal

1. Resourcing fundraisers1. Resourcing fundraisers

2. Hitting target market: 2. Hitting target market: Advertising Advertising

TV

Print

Radio

Outdoor

3.PR Campaign3.PR CampaignSt. Vincent De Paul Launches ItsBiggest-Ever Christmas Appeal

“We’ve never seen anything like thenumber of calls for help we’re gettingnow” said SVP National President

‘calls for help’ are up 37% in Dublin, 36% in Cork

The Society spent almost €890,000 everyweek of 2007 helping people in need

SVP Appeal Week runs from 7th to 14th

December with countrywide collections onSunday 14th December.

Communicate clearly your

fundraising goal

4. Time4. Time• Christmas – time for giving

• Launch at start of recession

• All events in one week

• Collections on ONE Sunday

VolunteersVolunteers

““Good recruitment can Good recruitment can attract people, but only attract people, but only

good volunteer good volunteer management keeps management keeps

them.”them.”

McCurley & Vineyard 88McCurley & Vineyard 88

Managing your volunteersManaging your volunteers• Know your needs• Train and orient• Vetting• Involve in programs• Use time wisely – ‘Use

me or lose me’• Evaluate, 2 way

feedback• Give recognition

The VolunteerIdeas, contacts, enthusiasm, time, skills, experience, flexibility

Resources, Training, insurance, support, expertise

VOLUNTEERING

The Organisation

Recognition, friendship, fun, skills, experience

Flexibility, Skills, Community involvement, ideas, diversity

New fundraising ideas

Value of volunteersValue of volunteers

From the ground up feedback Serve as

advocates

Link to donors

Community presence

Special EventsSpecial Events

The Duck Race!The Duck Race!

Purpose of eventsPurpose of events• Publicity: calling

attention to your org at a specific moment

• Involve volunteers & community

• Raise money

Choosing your eventChoosing your event

• Who is your audience?

• What will attract them?

• What will they pay?

• What’s your support?

OR

?

Things to considerThings to consider

Appropriate

Plan

Cost

Time

Is there an easier wayto raise the money?

WorkshopWorkshop

QuestionsQuestions

Thank youThank youCiara TallonCiara Tallon

ciara.tallon@specialolympics.ieciara.tallon@specialolympics.ie01 869164601 8691646

Liz RocheLiz Roche liz.roche@svp.ieliz.roche@svp.ie

01 838699001 8386990