WORLD OF WARCRAFT

How to maintain an online community 2.0?

Grup 2sıfır

Hilal ÇuraTarık TütüncüM.Serdar Mescioğlu

What is MMORPG?• MMORPG : Massively multiplayer online role-playing game.• A fictional character in a virtual(i.e fantasy) world• Follows a unique tale/story • Main idea : increase your level, form groups, collect items, defeat

dungeons/monsters/other clans• First MMORPG played with 2 people in 1973, at NASA (MazeWar)

Maze (1970’s) WoW (2006)

What is World of Warcraft?• Wow MMORPG : Massively multiplayer

online role-playing game.• Depends on the lores of Warcraft• A tale of the World of Azeroth• 10 Races, 9 classes• HORD: Orcs,Taurens,Trolls,Bloodelfs,Undead• ALLIANCE: Dwarves,gnomes,humans,dranei, night elves

• More than 10 million people registered.

Game Basics• Login to a server (EU/US)races• Create your character• Start leveling up your charachter• Quests and gaining XP• Buy/sell anything• Form a guild• Go to Dungeons/Raids• Collect items• Travel/Discover the maps

Character Basics• racesBuy/Find clothes for armor Head,Wrist,Chest,Legs,Belt,Glove,Ring,etc.

Buy/Find WeaponsOne hand/Two Hand Axes,swords,maces staves, polearms,guns,trinkets,fist hand weapons etc.

Increase your statsStrength,Agility,Stamina,Intellect,Spirit etc.

Build your talent tree for maximum power

Where is the money?• In warcraft the currency is Gold/silver/penyraces• You can gain Gold from• Quests, Items, and your profession and TRADING

• Professions : • Mining,Skinning,Leahterworking,• Blacksmithing,Alchemy,Jewelcrafting,etc.

Virtual money Real Moneyaces

• A virtual world created a real life-economy on internet• You can buy GOLD from internet• You can buy a character with high level• You can even purchase in-game weapons for real money

Guilds/Dungeons/Raids• Guilds: A group of people that join for

companionship, adventure and economic gain.

• Dungeons : Group of 5/10/25 people attacking the monsters inside

• Raiding: Large groups of people assaulting to monsters, dungeons or the other clan (Hordes to Alliances or vice versa)

• Most important aspect of the game. Forming groups of 5/10/20/25/50/

• Guilds are the perfect example for an online community.

So who & why ?

Blizzard’s steps of Community2.0

• Observe and create a customer map

– Tolkien novels –middle earth stories, role-playing card games,fantasy worlds,friendship,excellence/achievement,team-work, and war …

• Recruit community members– Blizzard used warcraft Lores– Blizzard uses a memership fee of €15 per/month

• Engage ommunuties in– Blizzard added : Guilds,Raids and dungeon instances (at least 5 people) – This is automatically engaging groups in the game online.– Some guilds have thousands of people underneath them.

• Measure the involvement– Blizzard used server capacities for measuring involment . – Blizzard added more and more Realms (server) to the game– Migration among server to handle the traffic (Russian players mostly)

• Promote your community/ improve community benefits– Never-ending extention packs , new Characters, new Maps, new Monters, new Dungeons, new Kings,– Blizzard uses heroic sets , in-game festivals (christmas,haloween,etc) and gives out gifts

Warcraft Community Map

wowhead.com thottbot.comwowwiki.comwowInsider.comAllakhazam.comBlizzPlanet.comweGame.com (for video)wow-turk.comfrostbolt.com (blog)koinup.com (pics)warcraftrealms.com(statistics)

worldofwarcraftblogger.comwowpodcast.comCurse.com (Add-ons)

wowhead.com

www.koinup.com/in-world-of-warcraft

www.koinup.com/in-world-of-warcraft

To conclude:

•World of Warcraft is a huge online community growing bigger each year. (approx 10 million)

•Average age of playing ranges from 22-35

•2-3 billion (in €) bussiness created online

•Blizzard used very aspect of Digital Media available to maintain the community.