COMMUNICATION TECHNOLOGY AND

GLOBALIZATIONBY DENTON FARLEY

FOR CTAC354 EASTERN MICHIGAN UNIVERSITY

SUMMARY OF ARTICLE

• GLOBALIZATION IS AN EVER GROWING CONCEPT FOR COMPANIES AROUND THE WORLD.

• NOW COMPANIES CAN COLLABORATE THAT 50 YEARS AGO WOULD HAVE NEVER KNOWN EACH OTHER EXISTED.

• COMPANIES CAN SAVE POTENTIALLY MILLIONS OF DOLLARS BY HIRING COMPANIES IN OTHER COUNTRIES TO DO WORK THAT WOULD BE MORE EXPENSIVE IN HOUSE.

SUMMARY CONT.

• “GLOBALIZATION CANNOT BE EXCLUSIVE AS IT ENCOMPASSES THE WHOLE WORLD AND IT IS IMPORTANT THAT CORRECTIVE ACTIONS ARE TAKEN TO ENSURE THAT WEAKER SECTIONS OF THE SOCIETY ARE NOT NEGLECTED” (PANDTIA 2012).GLOBALIZATION HAS MADE IT POSSIBLE FOR COMPANIES TO EXIST ALL THANKS TO TECHNOLOGY.

• TECHNOLOGY ALLOWS PEOPLE AND COMPANIES TO CONNECT WITH EASE.

SUMMARY CONT.

• CONFERENCES CAN BE HELD SIMULTANEOUSLY IN MULTIPLE PARTS OF THE WORLD ALL THROUGH THE INTERNET.

• “GLOBALIZATION HAS BEEN CREDITED WITH BRINGING AN INCREASED TRANSPARENCY IN THE WORLD AND COMMUNICATION TECHNOLOGY HAS PLAYED A MAJOR ROLE IN THIS. GOVERNMENTS CAN NOW EXCHANGE DATA, RESEARCH, ANALYSIS, AND REPORTS WITH EACH OTHER ON A REAL-TIME BASIS AND THIS HAS LED TO INCREASED COOPERATION BETWEEN NATIONS” (PANDTIA 2012).

SUMMARY CONT.

• EDUCATION HAS BEEN EFFECTED AS WELL. • GLOBALIZATION HAS LED TO INCREASED COMMUNICATION AMONG

UNIVERSITIES. • THE ABILITY TO SHARE INFORMATION WHILE DOING RESEARCH HAS

HELPED PROFESSORS AND STUDENTS ALIKE. • ALSO STUDENTS NO LONGER NEED TO SPEND AS MUCH TIME IN THE

LIBRARY, MOST RESEARCH CAN BE DONE ONLINE AND STILL BE SCHOLARLY.

GLOBALIZATION DEFINITION

• ACCORDING TO GLOBALIZATION101.ORG GLOBALIZATION IS DEFINED AS, “A PROCESS OF INTERACTION AND INTEGRATION AMONG THE PEOPLE, COMPANIES, AND GOVERNMENTS OF DIFFERENT NATIONS, A PROCESS DRIVEN BY INTERNATIONAL TRADE AND INVESTMENT AND AIDED BY INFORMATION TECHNOLOGY. THIS PROCESS HAS EFFECTS ON THE ENVIRONMENT, ON CULTURE, ON POLITICAL SYSTEMS, ON ECONOMIC DEVELOPMENT AND PROSPERITY, AND ON HUMAN PHYSICAL WELL-BEINGIN SOCIETIES AROUND THE WORLD” (GLOBALIZATION 2015).

GLOBALIZATION

• GLOBALIZATION IS A POPULAR WAY OF MAXIMIZING THE SUCCESS OF A COMPANY.

• IT ALLOWS ANY COMPANY, SMALL OR LARGE, TO CONNECT WITH OTHERS IN A WAY THAT BEFORE THE AGE OF THE INTERNET WAS UNHEARD OF.

COMMUNICATIONS TECHNOLOGY

• COMMUNICATIONS TECHNOLOGY HAS MADE ALL OF THIS GLOBALIZATION POSSIBLE.

• EVERYTHING FROM THE INVENTION OF THE INTERNET TO THE CREATION OF COMPUTERS TO ALLOW TYPING TO BECOME MUCH FASTER.

• COM TECH CONTINUES TO GROW.

NEW AGE COMPANIES

• COMPANIES LIKE FACEBOOK, GOOGLE, AND ZAPPOS ALL EXIST TODAY BECAUSE OF THE INVENTION OF THE INTERNET, THE ULTIMATE COMMUNICATION TOOL.

• DECADES AGO, COMPANIES LIKE THIS WOULDN’T HAVE EXISTED. THEY SIMPLY COULD’T BECAUSE THEIR BUSINESS RELIES ON THE CONNECTION OF PEOPLE TO PRODUCTS.

• FACEBOOK WANTS TO CONNECT YOU WITH EVERYONE• GOOGLE WANTS TO CONNECT YOU WITH INFORMATION• ZAPPOS WANTS TO CONNECT YOU WITH THE PERFECT MERCHANDISE.

THE NEW IDEA OF BUSINESS

• COMMUNICATION IN BUSINESSES CAN SOMETIMES BE SLOW AND ALMOST NONEXISTENT, DEPENDING ON THE VALUE OF THE INFORMATION TRYING TO BE COMMUNICATED.

• SOME COMPANIES TODAY ARE CHANGING THE IDEA OF A CONNECTED WORKPLACE. • COMPANIES SUCH AS THOSE MENTIONED BEFORE ALL ARE CHANGING THE

LANDSCAPE OF HOW COMPANIES CAN RUN. • SOME COMPANIES MIGHT BENEFIT FROM HAVING A FUN, INTERCONNECTED

WORKPLACE FOR THEIR EMPLOYEES• WHILE OTHERS CAN BENEFIT FROM HAVING A MUCH EASIER WAY FOR THEIR

CUSTOMERS TO PURCHASE GOODS OR CONTACT THE COMPANY.

EXAMPLE 1

• TAKE FOR EXAMPLE THE HUMBLE BUSINESS PERSON WHO DECIDES THEY WANT TO SELL SOAP THAT THEY MAKE IN THEIR GARAGE.

• 50 YEARS AGO, THEY WOULD ONLY BE ABLE TO SELL THEIR SOAP TO THOSE IN THEIR TOWN OR MAYBE THE NEXT TOWN OVER.

• TODAY WITH SITES LIKE AMAZON, ETSY, AND EBAY; THAT SAME BUSINESS MAN CAN SELL HUNDREDS EVEN THOUSANDS MORE PRODUCTS EVERY DAY THAN THEY EVER COULD.

EXAMPLE 2

• MANY LARGE CORPORATIONS NEED COMMUNICATIONS TECHNOLOGY TO SUPPORT THEIR CURRENT GLOBALIZED STRUCTURE.

• SAY A LARGE CORPORATION HAS MANY BRANCHES AROUND THE WORLD.

• ALL OF WHICH NEED TO HAVE ACCESS TO CERTAIN FILES FROM THE COMPANY.

• THE INTERNET AND DIFFERENT FORMS OF SECURITY ALLOWS A COMPANY TO LET EACH BRANCH OFFICE BE ABLE TO COMMUNICATE IN ANY PART OF THE WORLD SIMULTANEOUSLY.

EXAMPLE 3

• YOU ARE A PREEXISTING BUSINESS BUT HAVE NOT BEEN ABLE TO PUSH YOUR COMPANY TO THE NEXT LEVEL. SOME EVERYDAY OPERATIONS SEEM TO BE BOTTLE NECKING YOUR COMPANY PRODUCTIVITY.

• WHAT COULD BE DONE IS TO EXAMINE ALL OF THE CURRENT POSITIONS AND EMPLOYEES OF THE COMPANY TO SEE IF EITHER THE POSITION IS NEEDED OR THE PERSON HAS A SKILL SET BETTER SUITED FOR SOMEWHERE ELSE.

• NEW COMPANIES SHOULD NOT BE LIKE A MACHINE BUT RATHER A MESH.

EXAMPLE 4

• THERE IS A LARGE MERGER THAT COULD HAPPEN BETWEEN YOUR COMPANY AND A COMPANY OVERSEAS. HOWEVER, THE ONLY WAY IT WILL HAPPEN IS IF YOU MAKE SURE THAT THE COMPANIES CAN COMMUNICATE EFFECTIVELY.

• THE DILEMMA HERE IS THAT OF COMMUNICATION.• COMMUNICATION IS A KEY COMPONENT WHEN COMPANIES MERGE,

ESPECIALLY IF THE TWO COMPANIES ARE NOT LOCATED IN THE SAME GEOGRAPHICAL AREA.

• THINGS LIKE VIDEO CONFERENCING AND INSTANT MESSAGING HAVE HELPED BRIDGE THIS GAP.

POTENTIAL ISSUES OF GLOBALIZATION

• WITH EVERY IDEA, NEW OR OLD, THERE IS ALWAYS AT LEAST ONE DOWNSIDE.

• WHEN GLOBALIZATION STARTED BECOMING A COMMON THEME AMONG MAJOR MANUFACTURERS, THE GENERAL PUBLIC WAS MORE CONCERNED WITH LOOSING THEIR JOBS TO WORKERS OVERSEAS.

• ALSO COMPANIES WERE NO LONGER HANDLING CERTAIN OPERATIONS IN HOUSE. THIS COULD OPEN THE RISK TO POOR MANAGEMENT.

ISSUES CONT.

• ANOTHER MAJOR ISSUE MOST COMPANIES BEGAN TO REALIZE IS THAT OF QUALITY

• WHEN GLOBALIZATION STARTED BECOMING POPULAR AND OUTSOURCING JOBS TO OTHER COUNTRIES, THE QUALITY CONTROL WAS NOT PLACED ON THE TOP OF THE LIST.

• FOR EXAMPLE MOST TECH COMPANIES BEGAN SEEING LOWER QUALITY PRODUCTS BECAUSE THEY WERE CHEAPER TO PRODUCE.

CONCLUSION

• COMPANIES AROUND THE WORLD ARE BENEFITING EVERY DAY FROM GLOBALIZATION VIA COMMUNICATION TECHNOLOGY.

• COMPANIES LARGE OR SMALL ALL ARE USING TECHNOLOGY EVERY DAY• TECHNOLOGY IS ALWAYS BECOMING FASTER AND MORE EFFICIENT, MAKING

COMPANIES MORE SUCCESSFUL. • “GLOBALIZATION CANNOT BE EXCLUSIVE AS IT ENCOMPASSES THE WHOLE WORLD

AND IT IS IMPORTANT THAT CORRECTIVE ACTIONS ARE TAKEN TO ENSURE THAT WEAKER SECTIONS OF THE SOCIETY ARE NOT NEGLECTED” (PANDTIA 2012).GLOBALIZATION HAS MADE IT POSSIBLE FOR COMPANIES TO EXIST ALL THANKS TO TECHNOLOGY.

QUESTIONS FOR CURRENT COMPANIES:

• HOW DOES YOUR COMPANY FUNCTION IN THE EVER EXPANDING WORLD TODAY?

• DOES YOUR COMPANY MAKE THE MOST OUT OF THE TECHNOLOGY AVAILABLE TO YOU?

• HOW COULD ADAPTING TECHNOLOGY HELP YOUR COMPANY BE MORE EFFICIENT?

• WHAT SPECIFIC TECHNOLOGIES COULD YOU USE IN YOUR COMPANY TO MAKE YOUR COMPANY DIFFERENT FROM THE COMPETITION?

QUESTIONS FOR UP AND COMING COMPANIES:

• BEING A NEW COMPANY, YOU HAVE THE FLEXIBILITY TO TEST AND TRY NEW THINGS WITHOUT JEOPARDIZING THE CURRENT COMPANY. WHAT NEW TECHNOLOGIES CAN YOU ADAPT NOW AND MAKE APART OF YOUR CORE BUSINESS?

• COULD YOU LOOK AT WHAT PAST COMPANIES HAVE STRUGGLED WITH AND ADAPT THEM TO FIT YOUR COMPANY?

• HOW DO YOU PLAN ON COMMUNICATING INSIDE YOUR COMPANY?• WHAT DO YOU PLAN ON HAVING SET IN PLACE FOR FORMS OF

RECORD KEEPING?

CITATIONS

• PANDITA, R. (2012, JANUARY 7). IMPACT OF COMMUNICATION TECHNOLOGY ON GLOBALIZATION. RETRIEVED FEBRUARY 16, 2016, FROM HTTP://WWW.BUZZLE.COM/ARTICLES/IMPACT-OF-COMMUNICATION-TECHNOLOGY-ON-GLOBALIZATION.HTML

• WHAT IS GLOBALIZATION? | GLOBALIZATION101. (2015). RETRIEVED FEBRUARY 16, 2016, FROM HTTP://WWW.GLOBALIZATION101.ORG/WHAT-IS-GLOBALIZATION/