Communication Strategies 3Unit 1 Dress Code

Ms. Jennifer Chiu

Dress Code vs. uniformuniform1. A special set of clothes worn by members of

the same group or organization2. A particular style of clothing worn by groups

of people within society—clothing of youth subcultures, fan groups, or social movements

dress codeA set of rules within an organization or at a

place about what kinds of clothes are allowed or not allowed to be worn there.

Dress code vs. uniform

dress code of US public high schoolsSafe clothing = not too revealing or offensiveNot to wear clothes revealing underwear, gang-

related clothing, clothing w/ ads of illegal substances, or obscene language or images

typical UK uniforma blazer, a white shirt, a tie, pants or a skirt, a v-

neck sweater, black shoes

First ImpressionTeacher Other students

Description A student is wearing jeans with holes.

A student is wearing jeans with holes.

Interpre-tation

The student is breaking the school dress code.

The student is wearing fashionable clothes.

Evaluation The student is a bad student. The student is poor & scruffy, and doesn’t care about his appearance.

The student is a cool student. The student cares a lot about his appearance. The student is wearing outdated fashion.

Dressing for an interview & a job

• Better for a job applicant to overdress than to underdress

• Understand the company culture– Casual CultureCasual Culture: casual jacket w/ pants; skirt w/

blouse– Creative CultureCreative Culture: stylish jacket & pants; stylish

dress, or skirt & top; jewelry & fashionable shoes– Corporate CultureCorporate Culture: quality suit; jacket & pants

• Know a company’s dress code

Communication Strategies 3Units 12 Gender Roles

Ms. Jennifer Chiu

Men and Women: Leadership Styles

• MenMen employ the “command and controlcommand and control” style• don’t like to ask others for advice because they will

• be seen as not having all of the answers• have more confidence than women• are faster at making decisions• are more skilled at setting up teams to reach short-term goals

• WomenWomen employ a “team building or consensusteam building or consensus” style• excel at empowering their staff• are more open than men• offer support more quickly• can accept and manage diversity better than men• can find and respond to problems faster than man• do a better job than men at setting expectations and giving feedback

Communication Strategies 3Units 3 Advertising

Ms. Jennifer Chiu

Tobacco ad & the WHO• WHO: World Health OrganizationWHO: World Health Organization– The “second major cause of death in the world” and

the “fourth most common risk factor for disease world wide” is tobacco.

• WHO Framework Convention on Tobacco WHO Framework Convention on Tobacco Control (WHO FCTC)Control (WHO FCTC)– A participating country must ban all tobacco

advertising, promotion & sponsorship within 5 yrs of joining the WHO FCTC.

– Feb. 2005— 67 contracting parties– Mar. 2007— 145 parties (China, EC, India, Jap., ROK,

Singapore, Thailand, US, Vietnam, etc.)

Advertising standards & Advertising standards & regulations: UKregulations: UK

• Advertising Standards Authority (ASA)Advertising Standards Authority (ASA)– a non-governmental organization to regulate the

advertising industry

• Printed MediaPrinted Media Ads in newspapers & magazines

• Broadcast MediaBroadcast Media Television & radio ads

• Direct MarketingDirect Marketing direct mail, leaflets, email, brochures,

catalogs, etc.

• InternetInternet Pop up ads, banner ads, etc.

• Sales promotionsSales promotions Buy-one-get-one-free, discounted prices, etc.

Advertising standards & Advertising standards & regulations: USregulations: US

• Division of Advertising practices of the Federal Trade Commission– Takes action a/g “false advertising” (i.e. “deceptive

& unsubstantiated advertising”) in the areas of tobacco & alcohol, food & over-the-counter (OTC) drugs, household products or automobiles, environmental products, infomercials, and general advertising

Possible Interpretations of ColorsColors THE WESTTHE WEST CHINACHINA

RED passion, strength, generosity, sexuality, blood war

joy, happiness, auspiciousness, marriage, birth, energy

YELLOW sunlight, wealth (gold), cowardice, illness, wisdom, clarity

earth, center, power, balance, royalty, sacred

BLACK modernity, style, evil, death, solitude, dignity

water, evil, bruises, dormancy

GREEN nature, spring, life, vigor, jealousy, greed

lucky, cheating wives, exorcism

BLUE peace, loyalty, depression, coldness, knowledge, health

the heavens, worker & peasant wear

The Super Bowl The Super Bowl CommercialsCommercials

• The Super Bowel The Super Bowel – The championship American football game of the

National Football League National Football League (NFL)

• More than 80 million U.S. viewers of its highly promoted TV commercials– Super Bowl XLI (2007)

cost of a 30-second commercial = $2.6 million

– Loss of 25% viewers of its boadcast w/o commercials

Discussion Practice: turn up the radioA: Could you Could you turn up the radio?B: Yes, of course. (Sure.)

A: I would love it if someone could I would love it if someone could turn up the radio.B: I’ll do it.

A: That radio’s not very loud.B: There you are.

A: Am I going deaf or is that radio not very loud?B: There you are.

Discussion Practice: look for the tapeA: Would you mind Would you mind looking for the tape?B: Sure, no problem.

A: Do you have the tape?B: Yes, here you are.

A: I could use I could use some tape.B: It’s OK, I’ve got some.

A: Someone really should Someone really should have some tape.B: Here’s some.

Discussion Practice: have the newspaper

A: Please Please let me have the newspaper when you’ve finished with it.

B: Yes, of course. (B: Sure.) (B: You can have it now if you want.)

A: Wouldn’t it be nice if Wouldn’t it be nice if we had two copies of the newspaper?

B: Take it! I’ve finished with it.(B: Why don’t you go and buy one?)