Communication and Collaborative System Edelman PR Consultancy Firm
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4 September 2012 Communication & Collaborative System Case Study on Edelman Public Relations Consultancy Firm Developed by: Fransisca Katherina Rumambi - G1200547C [email protected] Knowledge Management - WKWSCI Nanyang Technological University, Singapore
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Transcript of Communication and Collaborative System Edelman PR Consultancy Firm
4 September 2012
Communication & Collaborative SystemCase Study on Edelman Public Relations Consultancy Firm
Developed by:Fransisca Katherina Rumambi - [email protected] Management - WKWSCINanyang Technological University, Singapore
The Edelman Family
#1
#1PR Agency of
the year Ad Age
Largest Independent PR firm in the world
3,400WorldwideEmployees
54offices
50+Years of family
ownership
#1Place to work
Holmes Report
Largest
Agency of the yearPR Week & Holmes Report
Leading
Agency for new product
launchesPR Week
Initially, Edelman had a collaborative tool named
Infusion, but users were not very happy with it
and often required help from IT to update individual
Web pages.
Edelman wanted to revamp its intranet and make it
easier to use and more engaging for employees.
What Is Their Issue?
What Does Edelman Need?
•To build a new intranet to meet its evolving corporate needs
•To integrate information from different corporate systems
•To enable employees to easily find other employees personal
qualification
•To enable employees find and share corporate assets
•To make it possible for employees and corporate divisions to
simply update and modify their own intranet web pages
Edelman Links 3,400 employees, 50 million
documents, a bowling of interest groups,
and more!
Edelman used Microsoft Office
SharePoint Server to build a new
worldwide intranet or collaborative tool
named…
What Is The Solution?
Edelman Fusion
• Connecting Corporate Resources
• Internet Social Networking
• Expanding Enterprise Knowledge
Benefits
Employees and Practices• Employees easily find and share everything • Edelman University instructors, now routinely post support materials and videos to the
intranet for online training.
IT Team• Edelman Fusion has reduced the amount of time and effort that the IT Department has to
spend maintaining the intranet.
Client Team• To ease Edelman teams who works for more than one practice to deliver seamless service
to their clients.• To create extranet sites on request basis for clients who need access of information on
projects directly with Edelman personnel.
Other Communication Tools: EmailOutlook Email
Other Communication Tools: Instant MessagingOffice Communicator Windows Communicator
Other Communication Tools: Video Conferencing
Other Collaborative Tools: Blog
Success in Implementation
• Edelman is well-known as the quality oriented consultancy firm
• The knowledge has been optimally shared • Clients’ satisfaction• The most trustable PR Firm in the world by PR Week
and Holmes Report• The most profitable PR Firm in the world• Financial Report Before and After Implementation
References
Schubert Foo, Ravi Sharma & Alton Chua, Knowledge Management Tools and Techniques, (2nd ed) Pearson Education, Singapore, 2007.
Rao, M (2005). [ed]. Knowledge Management Tools and Techniques – practitioners and experts evaluate KM solutions. Elsevier Butterworth-Heinemann, Oxford, United Kingdom.
Any questions?
