Commercialization challenges of enterprise mobile adoption in the fragmented mobile ecosystem...
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The Mobile RevolutionThe Next Wave: Enterprise Mobile Adoption
© 2011 Stephdokin Inc. www.stephdokin.com Private. All rights reserved. Unauthorized duplication is prohibited.
Stephen King, Summer 2011
Commercialization Challenges for Enterprise Mobile Development in a
Fragmented Mobile Ecosystem
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2My Background
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3Three Things To Take Away
1 Mobile App Economy: As big as we think it is, it’s going to be MUCH, MUCH bigger
2 It’s difficult and expensive to develop apps due to “Fragmented Mobile Ecosystem”
3 The next wave of mobile apps is in the enterprise space; same fragmentation problem as in consumer apps
See Slides21 and 22
Create apps for Blackberry and Android using only XML … in about a week. See slides 21 & 22.
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4Mobile App Economy: The Compelling Event
1 Morgan Stanley Research, February 2011
• In Q4, 2010, Smartphones + Tablets outsold P.C.’s. for the first time• Mobile is now the primary customer engagement channel
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5Mobile App Economy
1 Admob Mobile Metrics Report, May 2011
Regional differences exist:
Nokia leading device manufacturer in Africa, Asia and Eastern Europe,
Apple leads in North America, Oceania and Western Europe
Wireless is a Trillion Dollar Industry.6.9 Billion people. 5 Billion Mobile Devices.
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6Mobile App Economy
1 Forrester Research, February 2011http://blogs.terrapinn.com/mobile-apps/2011/03/02/mobile-apps-services-market-reach-17-billion-2015/http://bizcovering.com/business/the-explosion-of-applications-a-market-of-56-billion-dollars-by-2015/
Mobile App Shipments from $5.6B to $37.5B1
Mobile Services (Development, Management & Improvement) = $17B in 2015
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7Mobile App Economy
118 App Stores400,000 Apps
1 WIP App Store Reporthttp://www.wipconnector.com
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8Problem: Fragmented Mobile EcosystemPlatforms used by mobile developers mid-2010
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9Problemn: Hardware, Carrier and O/S “Splinters”
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10Same problem exists for other O/S’s
www.berryshout.com “Home of the Blackberry OS Version Tracker”
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11Fragmentation = Difficult* implementation
App Developer TweetDeck targeted 254 devices in their
development and testing cycles
* i.e. delays time to market, decreases overall quality of product, increases development costs.
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12
* June 2010, Gartner Research
Every enterprise needs to have an effective mobile
strategy.
Just like 10 years ago with the web.
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13Expanding to mobile technologies is a top priority
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14Budgets reflect mobile prioritization
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15Moving beyond email and calendars
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16Approach to Mobile Development
30 minute tasks vs. 30 second tasks vs.
3 minute tasks*
*Thanks to my friend, Tomi Ahonen, http://www.tomiahonen.com/ for the “30 minute tasks vs. 30 second tasks” concept and a bunch of other great thinking!
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17Enterprise apps primarily custom-developed
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18IT trying to support personal mobile devices
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19Enterprise IT Mobile O/S Support Fragmented
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20Barriers to enterprise mobile adoption
“Enterprise developers need to consider tools and platforms…”
1 Sybased Enterprise Mobility Study, 2010
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21Avg time required to master each platform
Create apps for Blackberry and Android using only XML … in about a week.
Kryos Velocity … in about a week.
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22
When contacting us, please use the code “Fragmented Mobile Ecosystem” so we know how you heard
about us. Thanks! Talk to you soon.
Investment opportunities available.
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Thanks. We’re doing great things together.
www.stephdokin.comwww.twitter.com/stephdokin
Stephen [email protected]
+1.403.604.5678
1 Mobile App Economy: As big as we think it is, it’s going to get MUCH, MUCH bigger
2 It’s difficult and expensive to develop mobile apps due to “Fragmented Mobile Ecosystem”
3 The next wave of mobile apps is in the enterprise space; use tools and platforms to accelerate development.
Thank you!