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AgendaDefinitions-Structure-Contexts-Examples-

Digits

EVOLUTION AND / OR (?)

CREDIBILITY

EVIBILITY(well that word really exists == necessity)

MISSING ENTITYDefine identity within the mobile ecosystem

Why naming each platform as a Smart City Thingy

?

DEFINITION-SAn art of transferring the information from

senderto recipient and backwards by usinggeospatial data

SMART CITY TOO GENERIC

Well, We noticed that ‘Smart City’ definition is

:

a big bucket that aggregates everything that is new

too generic for end users

not flexible (closing into one definition)

Comarch LBS

Smart Area Smart

City

Airport(Not Airlines)

Malls,

Galleries

District(Like Brera)

Region(like Ski

Resorts)

Public Areasrelated with

Transport

LocationBasedServices

LBA

LBM

LBC

LBE

Location Based Services

General class of computer program-level services

that use location data

to control features

a new way of forming Loyalty programs to encourage customers to continue to shop at or use the services of businesses associated in particular location

LBC

LBE

Location DrivenCommunicationof informing customers around anynearbyactivity happening during ‘here and now’.

Comarch LBS a.k.a Smart

City

Not an ordinary toolSolution Structure

Directories Reviews and Reco’s Typical LBS Deals

Fulltext search tools

with keywords

Like / Dislike pages

iBeacon assisted

communication

(events, info, notifications,

Precision and Proximity

Categorized events

with types of business

business (Services Directory)

Automated and intelligent Can trigger chain

of events/offers thanks

Gives rewards and offers just

Partner pages and pins with Recommendation engine will

will push more of categories

Notifications (Push)

Dashboard notifications

Tailored nearby deals

(Inside/Outside)

Local business exposed with Customer time spent

=

quality of service

Can generate vouchers

for accessing

the particular events

of any type

Will push more deals

of Customer’s selection

Keep it for later

(favorites)

Service acceptance process Turns activities into rewards,

10 Unique Elements

Can be configured as LBS Mediator to expose 3rd party services

Dictionaries – any working platform (generic, can be adjusted to any kindof environment)Rules engine to mix offers/events/information/loyalty/communication through LBS

Beacons/iBeacons support as a new channel to trigger actions

Context Aware Proximity Mechanisms to react on user activity

Precision Marketing with Prediction Mechanisms

Loyalty Programs Support (can trigger instant rules, or cumulative just for visiting into the stores)Gamification Support

Fast deployment and adjustment (layout separation)

Now when allset, just navigate (the

10th) Trip planner

+ Google Maps

IndoorNavigati

on

The Platform

brokering can be defined purchasing location data from one party and selling to others (content

and application providers).

A broker is a party that arranges transactions between a buyer and a seller, and

gets a commission when the deal is executed.

Applications Enabler

ContextsA Shared Space

When talkingKeywords

Customer

&

Partner Portals

Mobile

Proximity

&

Mobile

Events

Systems Security

Payments

IoT

Big Data,

Enablers

Transportation& Navigation

Loyalty

Gamification

Campaigns

Keywords to remember

Business Intelligence

Building Blocks

CUSTOMER PARTNER BACK OFFICE

Comarch LBS Applications

MOBILE APPLICATION

WEB PORTAL

COMMUNICATION

CHANNELS

B2P PORTAL

BEACONS

LBS MANAGEMENT

BEACONS NETWORK

MANAGEMENT

ENGAGEMENT MANAGEMENT

BI TOOLS

BUSSINES

INTELIGENCE

LOGICAL ARCHITECTURE

Customer Profiles PartnersLBA and LBS

RulesChallenges

Coupons, Lotteries,

other Marketing

ActionsEvents processor Communication

Billing Products

and Plans

Guidance

Backend

LBS Broker APIGuidance Timetables Route Planner

Geolocation IoT Management

BI

Behavioral DataGamification

ToolsBilling, KPI, ROI

Beacon

Management

Partner Dashboard

(Web, Mobile)

Partner Portal

Contact Center

Business

Administration

Engagement

LBS / LBA

LB

S C

ore

IoT

Mo

du

leD

ed

ica

ted

Transportation

data

Customer Portal

(CMS)

NavigationUser Frontend

Administration

CMS

Management

Mobile

Contexts

by Ewa Sieniawska

Environment implementation examples

RESTAURANTS

AIRPORTS

SHOPPING MALLS

MUSEUMS

STORES

STADIUMS

Digits do not lie

Location-based advertising will jump to over

*8.5 Billon U.S dollars, the reason, location

adds relevance! This increase will be a

larger piece of the pie, a total of 32.8% of all

mobile phone advertising. By 2017 Location-

based advertising and marketing will

represent around 1% ad spend for all

advertising.(Berg Insight)

•70% consumers are ok with ads•70% searches lead to action withinone month

•91% of smartphone owners carry itnearby 24hrs/7days

% More mobile customers will likelyreact to :

•26% tailored push messages

• 22% promotions related to location

• 21% promotions that are contextuallyrelevant to what they are doing• 14% data sent at the right time

• 7% to attention grabbing phrases

• 50% mobile searches end with purchase• Avg. Response time to email = 90 mins, to push message = 90 seconds• 10x mobile coupons , 10x redemptionover traditional• 46% consumers will not return to page, or app. That did not display properly

„Conversion Rate Optimisation and Marketing

Automation will increase in investment since these

are about process and improving performance, so

they can potentially offer lower risk returns than

other marketing activities.”

Thanks!