Colours  analysis    

COLOUR

ANALYSIS

1  

RED

Aggressiveness Provocativeness

Hunger Blood War

Passion Love

Visceral response Energy Speed

2  

3  

4  

Exuberance Fun

Happiness Friendliness

Joy

Pessimism Superficiality Demanding of

attention

ORANGE

5  

6  

7  

YELLOW

Treason Betrayal Infidelity

Cowardise Criticism

Impatience

Optimism Innovative

Light Sweetness

Warmth Energy

8  

9  

10  

GREEN

Positive Growth Health Nature

Environment Youth

Jealousy Inexperience

Envy Misfortune

Money

11  

12  

13  

BLUE

Trustworthiness Responsability

Security Loyalty

Conservatism Frigidity

Depression

14  

15  

16  

BLUE  

PURPLE

Imagination Creativity Individual

Royal

Impractical Immature

Cruelty Arrogance

17  

18  

19  

PINK

Unconditional love

Nurturing Acceptance

Calm

Immature Girlish

Silly Young

20  

21  

22  

WHITE

Perfection Purity

Innocence Wholeness Completion

Cheap Low quality

Cold Clinical

23  

24  

25  

26  

GREY

Perspective Future

Compromise Dignity

Maturity

Indecision Old age Sadness Boring

27  

28  

BLACK

Unknown Mystery Negative Remorse

Anger

Class/ Elegance Power

Sophistication Wealth

29  

30  

31  

Behaviour’s  influence  

32  

Does  Everyone  Have  The  Same  Reac3on?  

CULTURE  33  

CONTEXT  34  

SUBJECTIVE  EXPERIENCE  35  

•  Things  smell  differently  in  the  presence  of  colors  •  People  eat  less  on  a  Blue  plate  VS  eat  more  and  longer  in  presence  of  red  

•  Babies  cry  more  in  a  Yellow  room  •  An  infant's  brain  develops  more  neural  connecPons  as  a  reacPon  to  the  color  red.  

SCIENCE  36  

37