Collistar and Kartell. Kartell and Collistar. A historic brand that has become an icon of Italian

design, and a flagship of Italian beauty all over the world. Inevitable, immediate - quick as a

flash of lightning. Their partnership is made possible and unique by their shared vision of the

world, their unconventional approach to beauty and continually evolving creative thought.

Shared territories of expression, they now spontaneously flow together in TRANSPARENCY,

an unexpected, seductive limited edition make-up collection created as part of the Ti amo

Italia project begun in 2014. Like last year, the project focuses on pride in belonging to Italy

and doing things by hand. But this time, there’s a different point of view. In that case, it was all

about the link between Collistar and fashion, whereas this project ventures into the eclectic

territory of design. Or rather: ‘another’ form of design, strongly characterized and legitimated

by a brand that is known all over the world for its transfiguration of plastic materials and a

visionary new approach to polycarbonate.

Kartell is more than just Kartell. It is a ‘metatext’ about new forms and objects which are

innovative, heterodox, cross-cutting and easy to use, reinterpreted with a free, imaginative

approach. Objects and forms that have silently but ineluctably become a part of our everyday

landscape over the years. Just as Collistar is more than just Collistar : it is a continually evolving

‘story’ of skillful use of materials and textures and experimentation with new cosmetic tech-

nologies.

After fashion, industrial design. With a strong message: TRANSPARENCY is the first make-up

collection to venture into the world of design. The second stage in a voyage of discovery of all

our country’s areas of excellence. A voyage that will make its mark.

Collistar and Kartell: Italian-made excellence.

Beauty and designtogether in an

unexpected and extraordinary combination.

Kartell: The colour of Trasparency

Color surrounds and permeates every visible thing, and even the things that are not visible

to our eyes, determining our perception of depth. The colour of transparency has always

been a key theme of Kartell’s production. The colour kits chosen for its products change with

the flow of trends and ages, evolving and participating fully in changes in taste and in the way

of interpreting places, objects and sensations. Colour is a form of energy. In transparency

too, the distinguishing feature of the Kartell brand is that colour preserves its centrality and

becomes the key: from the purity of “illusionist” crystal to a rainbow of pastel, iridescent

and fluo hues that allow products to absorb and filter moods and generate emotions in a

chromotherapic style.

This attitude of colour, energy and joy underlies the formal and aesthetic language Kartell

adopts in all its projects. The world of Kartell is a continually evolving world capable of con-

taminating apparently distant worlds with its design and lifestyle. The partnership between

Kartell and Collistar is founded on beauty. In this context we started out with the transpar-

ency that is Kartell’s unique heritage, with a clear reference to its colour palette and some of

its design icons, to create a beauty product; the result is a make-up capsule collection for S/S

2015 with a sunny, fresh, feminine, Mediterranean mood. A collection combining Italian iden-

tity with beauty: the beauty of the product and its container, in a unique, thrilling combination

of elements. Warm colours and evolving hues are reflected not only in the composition and

texture of the make-up but in the way it is presented in its packaging. Its gradual transpar-

encies reveal the product bit by bit, like the first rays of sun in the morning. The graduated

transparency symbolizes recognition of Kartell and this evocative beauty line.

The colours of transparency are not only to be seen but to be ‘worn’ on the skin, modulating

hues and colours. They are fragments of colour, hues in a picture to be painted for ‘transpar-

ent’ and ‘customized’ make-up.

The Collection Like tasty sherbets in bright, inviting colours that just make you want to try them. The products in the S/S 2015 Trasparency collection created by Collistar and Kartell, two well-known Italian brands, are the utmost in sensory temptation, to touch with your hands and ‘eat’ with your eyes.

The fullness of the colour and the bright, evanescent qualities of the textures are underlined by the surfaces of packs and bottles, all ultra-transparent and brightly coloured in a homage to the world of Kartell, a cult brand in industrial design known for its polycarbonate designs. Here, methacrylate becomes a way of releasing and re-vealing all the new collection’s colourful energy. Every little detail of the products tells a story of style and elegance, reinterpreted with typically Italian ingenuity and design: from Kartell’s K logo, appearing alongside the C for Collistar on the star product in the collection, to the colour combinations of the powders and the colourful essence of the containers.

The Transparency collection is the love story of two iconic Italian brands and how their ésprit, their way of interpreting beauty from two different perspectives, combines harmoniously to create unique items. The colours pick up on next summer’s fashions, featuring a tri-umph of pink, velvety shades of orange, fuchsia, fiery reds - perfect for floral prints on ultra-feminine dresses - mint green and every possible shade of blue. Bright but warm colours, full of vitality and positivity.

“Our partnership with Kartell represents

a natural continuation of the successful Ti Amo Italia project presented this year

to underline Italian talent and excellence.

Ti amo Italia says ‘I love you Italy!’, paying homage to the country’s art,

design, fashion, culture and research - all the things that Italy is famous

for all over the world. Beauty is the Italian lifestyle, and Collistar has

been an ambassador of beauty every day for more than 30 years.

After fashion, we have ventured into the world of design, and Kartell

was the first name that came to mind. The result is an unexpected

partnership giving rise to the first true collection co-branded by a

beauty brand and a design brand. A truly wonderful project: joyful,

seductive, colorful and sophisticated. I hope it will be a great success!”

Daniela Sacerdote - Collistar CEO

“Kartell’s partnership with Collistar is all about

beauty, for a ‘designer beauty’ line that will become

a new challenge for Kartell, just as fashion has been;

a challenge we are happy to face.

This is the first time a design company has worked on a beauty

project and created a special line of its own. Beauty products are a

new challenge for us. Our customers are very faithful to the brand,

and see themselves reflected in our products, which they love to

transform and customize with their own personal combinations. And

so our make-up will be a ‘customized’ make-up, with recognizable

packaging designed with great care, with a special focus on customi-

zable colours and hues. We started out with the concept of transpa-

rency, an important part of our brand identity, and came up with the

product we call ‘Trasparenze’, which perfectly represents the Kartell

brand the world over.”

Lorenza Luti – Kartell Marketing and Retail Manager

TRASPARENZEMULTI-BLUSH • EYE SHADOWA stroke of lighting: when the contemporary simplicity of this

item catches the eye, the result is inevitably fatal attraction.

The transparent cover with its thin metal edge contrasting

with the fuchsia packaging underlines the contrast between

the three wedges of colour with their velvety finish. Beauty

doesn’t need superstructures: it’s all about simplicity. The silky,

gossamer-light, almost impalpable powder of this multi-fun-

ctional make-up product bends to a woman’s will on the

brush: the three shades blend and are mixed together to

form radiant natural hues and reflections for truly special

effects.

Suitable for all skin types, essential for beauty next summer.

Perfect as blush, to redraw and sculpt facial features and bri-

ghten up the complexion, it also becomes an irreplaceable

eye shadow to brighten up the eyes. The chic touch of a K for

Kartell and a C for Collistar is a refined detail characterizing

this unique limited edition make-up.

GLOSS DESIGN® andPROFESSIONAL LIP PENCILOrange, fuchsia, pink, cherry. These are the hues dominating

this summer’s make-up collection and the choice of the

stars. Collistar reinterprets these colours in the Trasparency

collection, adding four new hues to the Gloss Design® col-

our palette to reflect the harmonies of the eye shadows in

the collection. Though these hues may appear audacious at

first, they are fresh and bright when worn. There’s Papyrus, a

vitamin-packed orange that goes well with any complexion

and looks particularly good with a tan, and Shine, a very

bright shade of pink. Take and Cindy are deeper, more in-

tense hues, a cherry and a fuchsia to wear day and night to

underline a tan. And to draw the shape of the lips? Three

new professional ‘tone-on-tone’ pencils. Dune tends toward

fuchsia, while Matelassé is a vitamin-packed shade of orange

and Moon recalls an uncontaminated coral reef

GLOSS NAIL LACQUER GEL EFFECTIt’s inevitable: next season’s nails will also be bright col-

ours. Collistar offers four lively pop hues to brighten up

even the most bon ton look. For the romantic, Victoria

and Maui, a delicate pink and lilac, and for everyone

else, T-Table and Mobil, a twist of cherry and orange.

What they all share is the long-lasting extreme gloss of

a texture with two effects: three-dimensional replump-

ing and gel.

SILK EFFECT EYE SHADOW and PROFESSIONAL EYE PENCILMore power to colour! Wrapped around the four round

eye shadow packs and adding bold personality to powders

for an extraordinary 3D look. Colour is energy, colour is

freedom, colour is fun, and seductive fun is the key to the

mood of this mini-collection of silky powder eye shadows to

be used singly or together to dress up your eyes differently

every day. Each of the four mini boîtes contains three shades

of complementary colours, to use alone or blend together.

There’s Fly, with a focus on every possible shade of green.

And Jelly, a touch of cream with shades of hazelnut for an in-

credibly natural look, and Charles Ghost, an electrifying and

fun combination that is even more exciting than an ice-cold

sherbet! But if you adore strong colour combinations, give in

to the temptation of Frilly, a colour palette for the bold, and

for fans of ’70s fashions Silk Effect Eye Shadow is a classic

of Collistar make-up. All women love its versatility. It dresses

the eyelid, like a second skin, keeping it soft and smooth

with its moisturizers. Used with eye shadow, Professional

Eye Pencil in the new colours, Shanghai and Thalya, picks up

on the colours of the sea and of distant lands.

SEXY LOOK sensual oil face and body illuminatorIn this voluptuous, feminine oil, colour takes on the sem-

blance of a precious two-phase material, a concentrate of

extreme pleasure for the skin and the eyes. Above, the oily

phase, in a soft orange hue, and below, fuchsia pink, con-

taining golden micro-particles. Try shaking the glass bottle,

let yourself be carried away by the delicate, ultra-feminine

fragrance of its rose bouquet, and enjoy the surprise: the

two phases blend together to produce a silky nectar that

gently caresses the skin, moisturizing it, softening it and ir-

radiating it with a sexy, delicate shine like sequins. When to

use it? After the sun, to create strategic highlights on the

face, neckline, arms and legs. It is absorbed quickly after ap-

plication, moisturizing and softening the skin. Discrete and

radiant.

Collistar S.p.a.Via G.B. Pirelli, 19

20124 MilanoTel. +39 02 677503

Kartell Via delle Industrie, 120082 Noviglio (MI)Tel. +39 02 900 12