College Presentation - Lipton Talent Hunt1
Transcript of College Presentation - Lipton Talent Hunt1
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Lipton Talent Hunt
Submitted By:Myra Azhar
Taimur Durrani
Mansoor Durrani
Imran Idrees
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Project BriefThe whole idea of the event is to promote
Lipton Tea Bags sales in Szabist, with aninnovative ideas, certain competition ofsinging, drama, tea making, Quiz, Gig
Night, Bon Fire .
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Objective
Develop local talent by providing students withbusiness oriented experiential learning
Give students a chance to experience brandmanagement as a career option
Exposure for students to a real-life project withvarying market realities
Opportunityof a head-start in their possible careers @
Unilever
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TO SUMMARIZE Campaign Objective
BriefDifferent people have different tastes
Creative idea
Aaapke chai ab aap keh style mein
Consumer take home
With Lipton Yellow Label Teabags, you enjoy your tea in your style- Light, Regular or Strong
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Project Scope
The project scope is to target all the
students of SZABIST
.What is not included in the scope ?
Faculty and Szabist Employees
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Team Structure
Myra
Sales and the activities coordinatorTaimur:
Project Manager and Finance
managementMansoor:
Supply Chain and brand awarenessImran:
Marketing and Supply Chains
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Deadlines
Project is narrow-down into 3
weeks of span.
Starting from 3rd Nov
The final activity is to be heldon 20th Nov
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Risk Identification
Unpredictable weather conditions
University Politics
Exams Scheduling within the activity duration
Lack of access to University Resources.
Current Building structure
Electricity Failure
Students Attitude
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EnthusiasmWinning Team will get a chance tovisit Karachi, and appear in the finalInterview for the
Management Training Officer
2009
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Activity Outline
Task at hand
Launch Teabags in your university,keeping in mind the specified KPIs (Key Performance Indicators) & the
budget (provided by Unilever)
The Challenge
Create the best marketing plan and execute it, with a result-oriented
approach
The Real-Life Setup
Varying market situations for each team
Proposed Mix
Students to formulate teams of 5 members, with various competencies
(Marketing, Finance, Sales etc) Minimum 1 female member
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Lipton tea bags campaign material
TVC
Radio
Media InnovationsPOS materials (posters / buntings etc)
Rs. 25,000/-
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Rs.
25,000/-
Consumer
Promotion
Sponsored
Concerts
Tea
Sampling
Sponsored
Drama
Night
Customizedadvertising
for your
university
Sponsored
Picnics
SALESSALES
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THANK YOU