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HISTORY

Lipton Tea is a British teacompany, founded and named

after its original owner, Sir 

Thomas Johnson Lipton.Lipton tea began in 1870 and

is currently one of the biggest

tea distributors in the world.

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CUSTOMER PROFILE

Number of people familiar withtea around the world: 95%

1649 cups of Lipton Tea areenjoyed every second

8245 cups of Lipton Tea areenjoyed every time you blink

1252 cups of Lipton Tea aredrunk every time your heart beats

52 billion cups of Lipton Tea aredrunk each year 

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Popularity of Lipton teaLipton tea bags are widelyused by elite class andofficial people.

According to a survey,

which was done recently,84% of the Elite class andHigh Middle class prefer Lipton over Tapal, whereas 95% of the Middle andLower Middle class prefer Tapal over Lipton.

Lipton tea is now one of the largest tea traders inthe world. It is currentlyowned by the Unilever Company.

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Only Lipton yellow label picks the finest quality young leaf that

are naturally high in Thiamine. 3 to 4 cups of delicious Lipton

yellow label a day, stimulate brain waves, which are

associated with calm and clear mind, so that you see things

clearly.

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WAYS TO POSITIONING

Advertisement team of Lipton

consistently improving their 

brand image through:Ads

Billboards

Electronic media

Print media

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CONT…

Lipton is gaining advantage with

respect to its competitor through:

Innovation of tea bagsVarity in flavors

Different sizes

Attractive packingStrong taste

Best color 

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Why Should I Buy

Lipton?  ~All The

Goodness Of Tea ~

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 ANY QUESTION OR

ANY DOUBT

  YOU WELCOME

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