COLLABORATIVE ECONOMYREVENUE MODELS

REVENUE MODELSHow a collaborative economy company earns income from the way its product or service is offered/sold.

KEY REVENUE MODELS:SERVICE /COMMISSION FEES1

FLAT MEMBERSHIP/ FLAT SUBSCRIPTION2

TIERED SUBSCRIPTION3

MEMBERSHIP PLUS FEE-FOR-USAGE4

WHITE LABEL/LICENSING

FREEMIUM

5

6

7 HYBRIDS

TASKRABBIT TAKES A 20 PERCENT SERVICE FEE ON EACH TASK DEDUCTED FROM THE TOTAL TASKER’S FEE.

CHARGES A BOOKING FEE OF £0.89 + VARIABLE AMOUNT (9.9% OF THE SUM PAID TO THE DRIVER.)

/

BORROW MY DOGGY CHARGES OWNERS A FEE OF £44.99 AND BORROWERS £9.99 PER YEAR .

THREE SUBSCRIPTION PLANS ARE OFFERED AT DIFFERENT PRICE POINTS: BASE PLAN $9.99, BUILDER PLAN $19.99 AND THE MASTERPLAN $49.99 PER MONTH.

£460£90 A

30

USERS PAY A ONE-­OFF £29 REGISTRATION FEE AND ARE CHARGED 39P/MIN DRIVE TIME AND 19P/MIN PARK TIME.

PLATFORM SOFTWARE PRICING TIED TO NUMBER OF USERS: UP TO 10,000 USERS IS $1,000 PER MONTH;; UP TO 25,000 USERS IS $2,000 PER MONTH. > 25,000 USERS IS A CUSTOM PACKAGE.

SIGN-­UP AND USAGE IS CURRENTLY FREE BUT THEY WILL CHARGE FOR ‘PEERBY GUARANTEE.’

• MEMBERSHIP IS TIERED £12 (SILVER), £14 (GOLD), £20 (PLATINUM) PER MONTH. SWAPS ARE ‘FREE’ FOR MEMBERS.

• FOR RENTALS, LOVE HOME SWAP HAS A TIERED SERVICE FEE FROM 1 TO 12 PERCENT DEPENDING ON YOUR LEVEL OF MEMBERSHIP.

• PLUS, MEMBERS CAN BUY TOP UP POINTS FROM £0.10 TO £0.50 PER POINT DEPENDING ON LEVEL.

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