Economy in Transition - Collaborative Economy - Sustainable Economy
The Collaborative Economy
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The Collaborative Economy: Ashley Clift Jennings CEO of ParlorShows @ashdotjen @parlorshows Tuesday, March 24, 15
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Transcript of The Collaborative Economy
The Collaborative Economy:
Ashley Clift JenningsCEO of ParlorShows
@ashdotjen@parlorshows
Tuesday, March 24, 15
Text
How did we get here?
Tuesday, March 24, 15
Who is driving this movement forward?
ConfidentConnectedOpen to change
The American Dream is to experience more, have less
Born:1979-1999
Tuesday, March 24, 15
Why Reputation is EVERYTHING
“Your reputation = the sum of what the community thinks of you. ”
Tuesday, March 24, 15
Efficiency paired with reputation is the winning combination.
Reputation paired with efficiency is the winning combination in the collaborative economy
Tuesday, March 24, 15
Case Studies: Relay Rides
Tuesday, March 24, 15
Case Studies: Airbnb
“Efficiency will save us from the robots and the recession.” -Brian Chesky, CEO of Airbnb
Tuesday, March 24, 15
“I don’t have to wait for calls to be handed down. I just tap a a button and I have a rider.” #UBER
Case Studies: Uber
Tuesday, March 24, 15
How Brands will survive the Sharing Economy
“The companies who make it look for long-term benefits, not the immediate successes.” @fastcoexist
Tuesday, March 24, 15
How the Collaborative Economy will
change marketing(discussion)
Tuesday, March 24, 15
