Collaboration Technology in Today's Working Environment

Peter ButschClient Technical Professional

IBM Collaboration Solutions

butsch@sg.ibm.com

+65 872 728 79

Agenda

Collaboration technology – Where are we now?

What are successful companies doing?

What are adoption best practices?

Collaboration technologyWhere are we now?

Earlier research by the IBM Center for Applied Insights shows that

the use of social capabilities and tools has more than doubled since

2012.

To-Thirds of enterprises plan to increase their investment in social

over the next two years.

1 “Raising the game: The IBM Business Tech Trends Study.” IBM Center for Applied Insights. August 2014. http://www.ibm.com/ibmcai/biztechtrends

2x

30%

Collaboration Technology Growth

HorizonWatch: Social Business Trend Report, 2015 - Social Business moves to mainstream adoption as execs lead the cultural transformation

Key Trends to Watch in 2015

1. Execs Lead: Expect more leadership from execs in 2015.

2. Mobile Collaboration: Workers want it on their mobile device.

3. Social CRM Analytics: Continues to be a growth area.

4. Employee Advocacy Programs: Employees can be great brand ambassadors in external social media.

5. Social Selling: Inside Sales teams selling products and services via social media channels.

100

0

79%

27%22%

use, or plan to use, social media 1

have dedicated social role 2

of middle managers prepared 3

Social Adoption Challenge

1. Harvard Business Review Analytics Services; 2. Ragan Communications and NASDAQ OMX Survey; 3. IBM® 2012 Social Business Study.

The Challenge of Social Adoption

The Social IQ – Where do we stand in Singapore?

Source: Dilbert, http://dilbert.com/

The Social IQ – Where do we stand in Singapore?

The Social IQ describes the capability of an organization to respond to the need for social business transformation

The IBM Center for Applied Insights surveyed 372 executives responsible for

cho osing or deploying social capabilities. Our respondents work in

organizations with more than 1000 employees and span 18 industries in

Australia, Canada, India, the United Kingdom and the United States. Twenty-

one percent are C-level line-of-business executives, and 26 percent are C-

level IT executives. The rest are vice presidents, directors or managers in both

IT and business roles – 2014 .

IBM Center of Applied Insights

18 industries, 5 countries, 19 capabilities.

IBM Center of Applied Insights, Charting the social universe: Social ambitions driven business impact, 2014

What are successful companies doing?

Bosch uses collaboration technology to reduce

production times

http://www.ibm.com/social-business/us/en/customers/

Unite Connect

What are adoption best practices?

IBM’ s Social Business Adoption has increased

significantly over the last 3 years

Top 10 Best Practices for Social Business Adoption

2012, CEO Social Media & Leadership Survey BRANDfog, March 2012, p11

Outside the Inbox, Luis Suarez 2012, https://www.youtube.com/watch?v=gnv6K5JmpTM

Any questions?

How may we help?

Photo by Rufino is licensed by CC BY 2.0

Peter ButschClient Technical Professional

IBM Collaboration Solutions

butsch@sg.ibm.com

+65 872 728 79

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