Cold pressed Juices

- PLAYERS Insights

Few Cold pressed Juices Market Players

MUMBAI

JUS DIVINE -MUMBAI

Vishal Jain

• Worked in the finance sector

• Came across a variety of juices on sale that were healthy

• May 2014 started operating JusDivine in Mumbai.

JusDivine in Mumbai. Starting off with an initial investment of 2 crore

Investment

• Jain now sells close to 12 different flavors under the brand.

• Jain sells each bottle independently

• Starting with a minimum of 250

• JusDivine offers repeat online customers points to be redeemed on future

purchases.

Offerings

• With a revenue of 10 lakh per month at present

• Jus Divine is expected to touch 40 lakh per month in revenue over the next

18 months.

• It has tied up with retail stores such as Foodhall and Godrej Nature’s Basket

and derives 75% of its revenue from this space.

Revenue and Sale

DELHI/GURGAON

• Carol Singh and her sister Nadia Singh Behl started Antidote in Gurgaon,

• It was only after being actively involved in R&D for a year and making deals

with vendors for the raw materials started the company in October 2013.

ANTIDOTE- DELHI/GURGAON

Started with an initial investment of 40 lakh

Antidote’s first batch was retailed by the In the Delhi-NCR region.

Investment

• It started selling its drinks at the Wills India Fashion Week that year, where the

brand received several queries.

• Currently, Antidote sells juices in 10 flavors, including those containing

superfoods such as ashwagandha, amla and the like.

• It sells juices for weight loss, detox, skin and hair health, anti-ageing and

cleansing and purification of the body.

• The weight loss potion is the most popular till date.

• Because of the juices’ low shelf life of 72 hours, Antidote has not been able to

expand beyond north India.

Business Strategy

• Planning to open shop in Mumbai and Bengaluru soon.

• Plan to expand to corporate houses and hotels at discounted prices

once we begin our retail channels.

• lot of collaborative sales happen with restaurants, hotels and spas.

Future Plan

Mumbai

Mumbai

• Avrio Rebello, Rastogi -own venture — Juicifix.

• started with the purpose of selling juices in carts outside parks.

• Starting out with serving friends and family in a particular area of the city to

now expanding to a city-wide model,

• Developed a delivery system that drops off the juices between 6 am and 9

am every day.

• Apart from door-to-door delivery, the brand also sells juices at art studios

and kiosks.

JUCIFIX- MUMBAI

Started with an initial investment of around 45 lakh

Investment

• 10 lakh a month

• They have achieved this success by tying up with Foodhall and Nature’s

Basket.

• Get a fair amount of their sales from retail outlets.

• Juices are also a seasonal product. During peak season, offline retail

sales are about 40% of revenue.

• About 75-80% of their clients are repeat customers, which is quite

encouraging considering that there is so much competition.”

Revenue

• Juicifix now boasts of 16 fruit flavors and expects to selL500-600 bottles

per day

• Making 20 lakh per month by the end of FY16 is the target.

• The fruit flavors, which Rastogi blends personally, are tested by her team

and a nutritionist before they are sold on the market.

• One of the reasons still pursuing the business is because deeply

invested in making the juices by coming up with new flavors and testing

them out every day.

Projection

Mumbai

• Coming from a family of health enthusiasts, Rakyan started RAW Pressery

with 1.1 crore in January 2014.

• Tying up with the dabbawala deliverymen of Mumbai, RAW Pressery also

delivers its products between 6 am and 9 am.

• After another round of investment by Sequoia Capital in January this year,

RAW Pressery ended FY15 with an annualized run rate of 6 crore and

expects that figure to rise to 24 crore by the end of FY16.

RAW PRESSERY-MUMBAI

• Planning to expand to Pune, Bengaluru, Delhi and Hyderabad in the coming

months.

• But with current shelf life of three days is restricting the products reach.

• Currently, have air shipping products and the juices reach between 6.30 am-9

am.

Expansion

• Plans to use a new technology to extend shelf life to 45 days.

• With increased shelf life, they could aim to achieve scalability.

• Retail sales and home delivery will also drive sales.

• Looking at organized retail online to expand aggressively.

• Right now, retail sales are very low and the shelf life restricts their sales.

Future plan