“As British growers, we have a respect and understanding of the produce we grow, ensuring you get the best quality

product at all times..”

B.fresh is the vision of Philip Maddocks, a third generation farmer from Shropshire.

Philip designed and built an innovative new Juicery on his farm, where he and his team now

produce a collection of premium Cold Pressed Pure Juices, using fresh vegetables and fruit.

All of the B.fresh green juices are free from any additives or stabilisers and do not add

sugar. The juices are cold pressed and then High Pressure Processed (HPP) to kill harmful

bacteria and preserve maximum nutrition and taste.

Philip is the first British grower and producer of Cold Press High Pressure Processed Pure

Juice.

“We grow the produce where seasonality and climate allow. If we can’t grow it ourselves we know the farmer who does”

All of the produce arrives from the fields into our Shropshire Juicery as vegetables and fruit,

not as purees or concentrates. Only fresh produce is used.

The produce is washed in our natural spring water from the farm before being chopped ready

to go through the press. This is a series of press rollers which gives us fabulously smooth and

pulp free juice without using any heat. The juices are then mixed to our own delicious

recipes.

The importance of not using heat, is to retain the highest level of nutrients, vitamins and

minerals as possible. We want to produce the closest thing to a raw juice as we can - safely.

“Our goal is to deliver the freshest tasting, healthy, pure juice, safely—every time”

We ensure the cold press, bottled juice remains bursting with nutrients by using a method

called High Pressure Processing (HPP). We never pasteurise.

HPP is a non-thermal food processing technology that allows juices made with vegetables

and fruit to obtain a longer shelf life. The technology is softer than a conventional thermal

treatment like pasteurisation, as it does not modify the sensorial quality (taste) and the

nutritional quality is preserved. Most importantly, HPP inactivates vegetative micro-

organisms like bacteria, yeasts and moulds, so that we can be sure the juice is safe.

We guarantee a minimum of 25 days shelf life on receipt of delivery.

“Vegetable & fruit cold press juices are the easy, on-the-go, healthy option to deliver consumer needs. “

The cold process we use ensures we retain higher levels of the naturally occurring vitamins

and nutrients than using traditional pasteurisation methods. HPP juice retains 85% of its

Vitamin C when stored at 4ºC for 20 weeks compared to heat pasteurised juice which only

retains 40% Vitamin C*

A Mintel report revealed that 38% of people felt that if a drink contained vegetables it would

be better for them.

Low in natural sugar and calories. No additives or stabilisers. Our juice is what it says it is -

Pure. A juice that consumers can trust.

* Source: University of Leuven, Belgium

“We want to encourage a healthier eating lifestyle by increasing your daily intake of vegetables & fruit’”

A collection of eight Cold Pressed Pure Juices is available. As a team we developed our own

recipes to suit a broad spectrum of tastes.

We believe we have a juice to suit those who are starting the journey of healthier eating

through to the green juice converts.

The collection is designed to help increase the intake of nutrients and vitamins in easy to

drink, delicious juices.

We can tailor the selection to your customers tastes and preferences.

Nutrition Facts250ml

bottle

Energy kj 115

kcal 28

Fat g 0

of w hich saturates g 0

Carbohydrate g 3.25

of w hich sugars ** g 2.75

Protein g 2.5

Salt g 0.15

Vitamin A μg 72.5

9% RI*

Vitamin K μg 162.5

215% RI*

#leanandgreen

Only 28 calories

#hydrationgreen

Nutrition Facts250ml

bottle

Energy kj 210

kcal 50

Fat g 0

of w hich saturates g 0

Carbohydrate g 11.25

of w hich sugars** g 11.25

Protein g 1.3

Salt g 0.06

Vitamin K μg 53.75

72% RI*

Only 50 calories

Pure & simple greens with a hint of ginger Light & hydrating with a subtle sweetness

#greenwarrior

Nutrition Facts250ml

bottle

Energy kj 258

kcal 60

Fat g 0

of w hich saturates g 0

Carbohydrate g 4.9

of w hich sugars** g 4.9

Protein g 1.0

Salt g 0.05

Vitamin A μg 101

31.6% RI*

Vitamin K μg 217.5

290% RI*

Only 60 calories

#rockthebeets

Nutrition Facts250ml

bottle

Energy kj 295

kcal 70

Fat g 0

of w hich saturates g 0

Carbohydrate g 16.6

of w hich sugars** g 16.6

Protein g 2.3

Salt g 0.18

Vitamin A μg 156

19.5% RI*

Vitamin K μg 87.5

116.7% RI*

Only 70 calories

Smooth blend of greens with a hint of ginger Rich and earthy beetroot blend

#carrotkick

Nutrition Facts250ml

bottle

Energy kj 275

kcal 65

Fat g 0

of w hich saturates g 0

Carbohydrate g 15.5

of w hich sugars** g 15.3

Protein g 0

Salt g 0.14

Vitamin A μg 1250

156.3 %RI*

Vitamin C mg 8.75

11% RI*

Only 65 calories

#easybeet

Nutrition Facts250ml

bottle

Energy kj 287

kcal 68

Fat g 0

of w hich saturates g 0

Carbohydrate g 18

of w hich sugars** g 18

Protein g 0.0

Salt g 0.10

Vitamin A μg 650

81.3% RI*

Only 68 calories

Light carrot with a zesty kick Refreshing sweet root hydration

#theorangeone

Nutrition Facts250ml

bottle

Energy kj 370

kcal 88

Fat 0.75

of w hich saturates g 0.25

Carbohydrate g 23.3

of w hich sugars** g 23.3

Protein g 1.0

Salt g 1.0

Vitamin A μg 830

103.8% RI

Vitamin C mg 82

102.51% RI*

Only 88 calories

#sweetgreens

Nutrition Facts250ml

bottle

Energy kj 425

kcal 100

Fat 0

of w hich saturates g 0

Carbohydrate g 23.8

of w hich sugars** g 23.5

Protein g 1.5

Salt g 0.1

Vitamin A μg 121.5

15.2% RI

Vitamin C mg 126.3

168% RI*

Only 100 calories

The taste of sunshine with hidden roots Apple sweetness with a depth of greens

“We want to get B.fresh to the consumers to taste and experience the benefits of the juice first hand”

Cold Pressed HPP juices are in a category of their own, in fact there is currently no category

for these premium juices. It is therefore our brand responsibility to build consumer

awareness and understanding of the health benefits along with the pure taste enjoyment of

these delicious juices versus other juices already in the market.

We have a national PR and Social Media campaign in action to educate consumers and give

them the opportunity to taste our juices and so bring that brand awareness to the fore.

TV Nutritionists, Celebrity Endorsement and extensive press coverage will be visible

through all print and broadcast channels in the coming weeks and months.

“A new generation of healthy juices delivered to your store”

We can deliver direct or if you prefer to use a distributor, let us know and we can make that

happen to suit you best.

Juices are packed in outers of 12 x 250ml PET bottles.

We guarantee a minimum of 25 days shelf life on delivery.

To support your sell through we offer a free pack of juice on your first delivery for sampling

purposes, along with a brief training guide for your staff.

Social media support will aid awareness that you stock the brand.

“If you are interested in hearing more about our juices, get in touch and join us on this great adventure”

We hope that this has whet your appetite to hear more?

If so please do give us a call on 0800 288 8713 and we can take it from there.

We look forward to hearing from you soon.