Cold Call Voicemail and Email Strategies - Get More Contacts to Call You Back

@GabeLarsen Director of ConsultingInsideSales.com

COLD CALL VOICEMAIL & EMAIL STRATEGIES

@MichaelPedoneCEO and Founder SalesBuzz

Get More Contacts to Call You Back Today

©2012 SalesBuzz.com, L.L.C.

Presented by Michael PedonePresident / CEO of SalesBuzz.com

In this online sales training program attendees will:

• Learn Why Voice Mails Fail & How to Fix Them

• How to Use Email to Get Your Voice Mails Heard


Why Do Voice Mails Fail? (Fail = Low Call Back to Message Ratio)


Why Voice Mails Fail…

The sales person isn’t prepared prior to picking up the phone;;


The sales person has no understanding of the

objective;;




The sales person has not created a compelling reason for call back;;



The sales person has not rehearsed.


There are at least two types of Voice Mail



First time VM



First time VM

Follow up VM


OBJECTIVEEvery Voice Mail has its own


YOUR VOICE MAILOBJECTIVE IS…

WHAT?

When you are making a first time outbound call…


Your objective for leaving a voice mail is…

To get a call back - AND advance the sales call;;

or to have the prospect willing to take your call the next time you call them.


The Cold Call Template: Example 1

(Prospects Name), this is (Your Name) with (Your Company).

The reason for my call is I have an idea on how to possibly help you avoid (specifics of common pain) and wanted to see if it would make sense for us to have a quick conversation to find out more about it.

I can be reached at 888-123-4567.

Again my name is (Your Name) with (Your Company) at 888-123-4567.

Thanks (Prospect's Name)

Three Voice Mail Templates That Increase Call Backs


The Cold Call Template: Sample 1


The reason for my call is I have an idea on how to possibly help you (avoid making over payments on property taxes and insurance premiums while streamlining your asset tracking process) and wanted to see if it would make sense for us to have a quick conversation to find out more about it.






The Referral Template: Example 1


I was speaking with (Referral Name) over at (Referrals Company Name) regarding how we helped him/her cut/reduce/avoid (common pain / concern) and he/she mentioned I should give you a call to get your feedback/thoughts/opinion.






The Competition Template: Example 1


We recently helped (competitor 1), (competitor 2) & (competitor 3)avoid (common pain) while at the same time (desired benefit) and wanted to see if this might be something you would possibly be interested in knowing a little more about as well.






Subject: Voice Mail

Mr. Prospect,I just left you a voice mail

regarding…


Rehearse Your Voice Mail Pitch!

Reinforcement WorkshopVoice Mail


QUESTIONS AND ANSWERS


Thank you for attending today’s sales training webinar.

If you have questions, please feel free to contact us at: [email protected].

Thank You

Online Sales Training for inside sales teams.

Presented by Michael PedonePresident / CEO of SalesBuzz.com

AGENDA

• Cold hard facts about email and voice messaging• Voicemail acceleration tool and associated benefits• Email acceleration tool and associated benefits• Q&A

87%

61%

0%

10%

20%

30%

40%

50%

60%

70%

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90%

100%

Email Text Message Mobile Phone Office Phone Voicemail LinkedIn Instant Messaging

Facebook Twitter Fax Video Chat

61% OF EXECUTIVES SAY THEY ARE LIKELY TO RESPOND TO VOICEMAIL AND 87% TO EMAIL

• Introduction• Follow Up #1• Follow Up #2

Personalize, Perfect, ProfessionalMessages

•18-30 second rule•Remember ‘teasers’•Leave Name & # Twice•Reference other forms of comm

Avg Rep Spends 16 hours on VM Per Month• 52 calls per day• 8 contacts per day • 44 voicemails at 60 seconds

Measure the Effectiveness of VM• 3%-22% response rates on VM

Voicemail Acceleration Tool• Personalized & Professional Messages• Save rep time• Measure results

87%

61%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Email Text Message Mobile Phone Office Phone Voicemail LinkedIn Instant Messaging

Facebook Twitter Fax Video Chat

61% OF EXECUTIVES SAY THEY ARE LIKELY TO RESPOND TO VOICEMAIL AND 87% TO EMAIL

Engagement Tracking• Track sales email activity &

effectiveness• Focus and prioritize prospects• Respond quickly via engagement opens

1

links

2

visits

3

forwards

4

attachments

5

Vision™ by InsideSales.com

Track Email Activity and Effectiveness• Best times (Day and Time)• Make it personal and relevant• Send to Multiple people• Remember mobile phones

opens

1

links

2

visits

3

forwards

4

attachments

5

Vision™ by InsideSales.com

Cold Call Voicemail and Email Strategies - Get More Contacts to Call You Back

Sales

Transcript of Cold Call Voicemail and Email Strategies - Get More Contacts to Call You Back