COINAAC 17 / Rocco van den Berg (Digital Accelerator Philips)
COINAAC 17 / Martin Bett (Bell Ventures)
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Transcript of COINAAC 17 / Martin Bett (Bell Ventures)
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MARTIN BELL | COINAAC | FEB. 2017
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WHAT WE DO
Launch
Re-engineer your “intrapreneurship” program, your launchpad (e.g. incubator, accelerator, company builder)
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Value chain of a startup
Life cycle of a startup
Global marketplace
Improving all functions, both
primary and support activities
Experience working with 50
startups from launch to growth
page
Based in Berlin, Martin is an EU & US
citizen who has experience working
with startups on each continent
WE WORK ACROSS THE ENTIRE...
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VALUE CHAIN OF A STARTUP: IMPROVING ALL FUNCTIONS
Primary Activities Support Activities
Online Marketing
Email Marketing
Sales
Operations
Customer Care
Product
Engineering
Payment
Finance
Human Resources
Business Intelligence
Mobile
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LIFE CYCLE OF A STARTUP
50Experience with startups
20Day 1 to
Go-live (Day 100)
30To scale phase
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GLOBAL REACH
Based out of Berlin, Martin is an EU & US citizen with experience working with startups on all continents.
$9B
$1B
$1B
$1B
$1B
$2B
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TOGETHER, WE BUILDYOUR LAUNCHPAD
Martin BellFounder & CEO of Bell Ventures
ProductEngineering
Business IntelligenceUsabilityPayment
Online MarketingEmail Marketing
OperationsCustomer Care
DesignHuman Resources
Finance
With Expert Partners in...
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MOST LAUNCHPADS DON’T LAUNCH.
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HIGH QUANTITY, BUT LOW QUALITY
• Fear of tech disruption led to a bubble in corporate incubators and accelerators
• 6,000 such “launchpads” worldwide
• Failure rate of 90% mirrors startup failure rate
• Focus too much on ideation & not enough on execution
• Poorly designed programs: inert, unfocused, unclear
• Lack the experienced personnel to perform critical functions needed to launch
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IN THE PRESS
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TWO FACTORS CREATE A “CULTURE OF EXECUTION”
PROCESS
● Define a fast, streamlined process that details how to launch a company
● Set “sacred” deadlines and assign clear ownership
● Stick to the process, but
adjust it with increased experiences over time
ORGANIZATION
● Trust everyone at all levels to execute well and to fix mistakes
● Be extremely candid -- celebrate achievements and address problems
● Communicate often through status emails, retrospectives, etc.
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LAUNCHPADREVEALED IN IPO DECK
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WE BUILD YOU THE BEST LAUNCHPAD.WHETHER YOU ALREADY HAVE YOUR OWN, OR WANT TO BUILD ONE
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WE BUILD YOU THE BEST LAUNCHPAD.WHETHER YOU ALREADY HAVE YOUR OWN, OR WANT TO BUILD ONE