Cohen

Women and Philanthropy…its more than intuition

Planned Giving Council of Northeast Florida Joanne E. Cohen, J.D. Vice President Philanthropic Services

November 13, 2014Planned Giving Council of Northeast Florida

Joanne E. Cohen, J.DVice President Philanthropic Services

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“Intuition comes from the Latin, tueri, meaning to guard or to protect. The sole purpose of intuition is

to keep us safe.” Alexis Fabricius

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HISTORY

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Lady Ann Radcliffe Mowlson

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Darla Moore

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Sisters Helen LaKelly Hunt and Ambassador Swanee Hunt

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Sara Blakely

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Ann Baker Ninah Cummer Jessie Ball duPont Lucy Gooding Helen Lane Betsy Lovett Delores Barr WeaverEartha M. M. White

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UNDERSTAND WOMEN’S POTENTIAL

Inherit 70% of 59 trillion

Nearly half of top wealth holders

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RESEARCH WOMEN’S GIVING TO YOUR INSTITUTION

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UNDERSTAND MULTIGENERATIONAL GIVING

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TraditionalistsBorn 1945 and Earlier(age 68+ as of 2013)

BoomersBorn 1946 - 1964(age 49 – 67 as of 2013)

Generation XBorn 1965 - 1980(age 33 – 48 as of 2013)

Generation YBorn 1981 - 1995(age 18 – 32 as of 2013)

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nextgendonors.org

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FEMALE BABY BOOMERS

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CREATE A CULTURE OF PHILANTHROPY AMONG YOUR WOMEN DONORS

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USE CONCEPTS FROM DIFFERENT WOMEN’S GROUPS THAT HAVE WORKED

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UNDERSTAND THE DIFFERENCE BETWEEN WOMEN AND MEN

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CONNECT WOMEN’S VALUES TO PROGRAMS OF YOUR ORGANIZATION

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ASK WOMEN FOR MAJOR GIFTS

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STEWARD and RECOGNIZE a WOMEN’S GIFT

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INVOLVE WOMEN WHEN PLANNING FOR AND CONDUCTING CAPITAL CAMPAIGNS

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MAKE SURE YOU HAVE WOMEN IN LOCAL LEADERSHIP

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ENGAGE WOMEN IN YOUR ORGANIZATION

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Questions?