Radio trailers are used to advertise certain things on the radio, the use of sound effects and narrative is extremely important so that the point of the advert comes across due to the lack of visual aid. There are conventions which are typical of many radio adverts which are stated below.

• Approximate length of 30 - 40 seconds

• Voiceover narrating what the product is (outline only)

• Voiceover asks questions that can be answered in relation to the product

• Mention where the product is sold• Slogan of the product

Sometimes humour in the script Usually the volume of the voiceover gets louder in the middle and then fades out towards

the end Poses rhetorical questions to the audience to make them think Occasionally a music bed will be used (music will be played in the background behind the

voiceover. Sound effects used to reinforce meaning behind what is being said Clear voices Terms and conditions sometimes at the end of the advert Some sort of memorable jingles which stay in your head afterwards