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Codes and Conventions of a Radio Advertisement

By Craig Telford

• A radio advert is usually ranged from 15-60 seconds but the average radio is 30 seconds.

• A radio Advert tells you the qualities of the product that is being advertised

• It will often contain a music bed or a ‘jingle’ to make the audience remember the advert along with a voice over the top

• The advert will always contain a slogan of the product that is being advertised

• The language that is used will always be tailored to demographic.

• Music that is used within the radio advert is very rarely been copyrighted

• The voiceover that is ontop of the advert is upbeat and lovely in order to attract the audiences attention and typically uses an English accent so that the audience can hear it clearly.

• In radio adverts the voice over will contain Heavy persuasive language