Codeborne internet banking
Transcript of Codeborne internet banking
Estonia as an “island” in
modern Internet banking
High banking (97%) and Internet banking
(78%) penetration, especially compared to
peer group of Eastern European countries
Over 99% of transactions are done
electronically today
Every customer makes 5+ internet bank
payments a month (a total of 5M)
More than 20% of Estonian citizens do
vote online
Norway
Finland
Estonia
73% - 87%
France
Austria
Czech
German
y
47% - 58%
Spain
Poland
Hungary
26% - 33%
Individuals aged 16 to 74
Individuals aged 16 to 74
Individuals aged 16 to 74
Individuals using Internet banking in selected countries. Source:
Eurostat
High usage of internet
banking enables significant
savings on the street
Swedbank (former Hansabank) has
focused on Internet banking development
over 15 years
From simple transactions they gradually
shifted offering more complicated banking
products in Internet bank
This allowed the bank to reduce the
number of branches more than 5 times
over last 10 years in Estonia, Latvia and
Lithuania
We have been part of that
success
Our team built award-winning internet and
mobile bank for Swedbank in the Baltics
Internet and mobile bank for private and
business customers are one solution,
which is integrated with public website
We have been part of other projects, e.g
streamlining the core payment engine to
live up to Internet age volumes and speed
We have built smart selling solution which
brings personal offers to customers in
frequently visited transaction environment
What are the reasons of low
popularity of internet
banking:
● Little functionality
● Not convenient
● Very complex user interfaces
● Too technical
● Visually unpleasant
● Low trust in security
● Habits to use cash
Box products are the show
stoppers of modern internet
banking
Each bank has unique business and
generic box product can’t meet that.
The same user behind the screen, in
different role - the user experience has
to be the same.
Allows cross-selling to get corporate
users to become private customers and
vice versa.
Don’t make me think
Attractive design and usability
All the technical/legislative complexity is
hidden and end user has very simple user
interface
People are used with long payment forms,
but should they?
One can not ignore today the habits of
people using social networks (think
Facebook 1,4 bln
users!) and by offering integration, for
instance in finding friends to make
payments, we speak to the young
community, the future paying
customers.
Mobile banking can not be a replica of
full blown internet bank. Rather it must
have the most used and valuable
functions at the finger tip.
We built an award-winning internet and
mobile bank for Bank Saint Petersburg
(BSPB)
Ready in 5 months, internal live for
employees in 1 month
Several breakthrough innovations for
better user experience and hiding banking
complexity from customers
Ranked as the best internet bank in Russia
We built both internet and mobile bank for
Ural Bank of Reconstruction and
Development (UBRiR)
Light and innovative design with great user
experience
Innovative integration with social networks
for easier payments and viral functions
There are no hidden costs
No costs per user/license
Free scalability
Very flexible hardware requirements
Tailor-made internet bank
Codeborne
was founded
in 2010 by
people
who built
award-winning
internet bank
in Swedbank
Estonia is
recognized as
the leader in
internet banking,
we can help and
bring this
experience to
you
25 software
craftsmen with
more than 15
years of
experience