Code Worldwide: redefining Peugeot's retail marketing
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Transcript of Code Worldwide: redefining Peugeot's retail marketing
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Redefining
Retail
Marketing
how marketing technology
changed the game for Peugeot
Simon Tarrant, Peugeot
Matt McNeany, Code Worldwide
@CodeWorldwide
#mpCode
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What
if?
• 245 independent
retailers
• 200 versions of 20
products
• spending £10m+ pa
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What
if?
…we could provide
strategic guidance
to our dealers
without being
control freaks?
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What
if?
…it took a lot less
time and money to
implement retail
marketing?
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What
if?
…we could use
more digital
communications?
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What
if?
…we could
financially assist
dealers with their
marketing?
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What
if?
…we had real time
information on
what was running
and what was
planned?
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What
if?
…we could eliminate
the admin
time linked to
compliance?
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Peugeot Create
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What’s the
impact?
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Better.
Faster.
Cheaper.
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Better
• 14,000 press ads, DM,
digital & emails in 18
months
• 100% brand and legal
compliance
• Management intelligence
allows us to provide
strategic direction
• Improved use of media
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Faster
• Minutes, not days, to
create ads
• Eliminate approval
processes
• Reduce admin processes
• Improved speed to
market
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Cheaper
• Reduced agency
production costs
• Lower cost media buying
• Replace admin spend
with marketing
investment
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#next?
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“I want
one of those”
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If? ...you are
a retailer
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If?
…you have a
high volume of
production
across multiple
media types
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If? …your advertising
changes regularly
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If? …you need to
manage brand and
legal compliance
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If?
…you want to
spend less on
implementation &
administration