Cobian RSG: Spring 2016

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L{ R E TA I L S U C E S S G U I D E : S P R I N G 2 0 1 6 }

E V E R Y S T E P M A T T E R S

{ R E TA I L S U C C E S S G U I D E : S P R I N G 2 0 1 6 }

T R U S T I N T H E L O R D W I T H A L L Y O U R

H E A R T A N D L E A N N O T O N Y O U R

O W N U N D E R S TA N D I N G ; I N A L L Y O U R

WAY S S U B M I T T O H I M , A N D H E W I L L

M A K E Y O U R PAT H S S T R A I G H T.

P R OV E R B S 3 : 5 - 6

“At Cobian, we believe that in the walk of life that Every Step MattersTM. Moreover, it is

our mission to align ourselves with others who believe and act on the same principle.

From our employees, ambassadors, suppliers, affi liates, retail partners and more; we

encourage you to participate in our #EveryStepMatters campaign. Together, we can

make a diff erence in the lives of others and enrich the world we live in.”

- John Cobian

Founder and President

“We know that Every Moment Matters, Every

Woman Matters, and Every Step Matters.

Our motto: Have Fun and Save Lives follows

these important tenets..”

- Judie Vivian and Shawneen Schweitzer

“We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every “We know that Every Moment Matters, Every

Co-Founders

TABLE OF CONTENTS

DEALER SUPPORTsales programspromotionsproductsmerchandisingtechnologyservice guide

MEN’Sstyle selection chartessentialsprogressionproformancepremium

WOMEN’Sstyle selection chartessentialsprogressionfashion

YOUTHboys girlstoddlers

ABOUT USbecome a dealer

35791113

1521253541

44495765

747780

82

COBIAN ICON LEGEND

Water Friendly: Able to get wet and be used in and around water.

Molded Topsole: Cradles and supports the foot for comfort.

Adjustable Strap: Allows for strap to be made larger and small-er if needed.

Premium Leather: Leather material used is top quality available.

Suede Leather: Suede material used is top quality available.

Synthetic Leather: Quality leather or suede look but can get wet and is vegan.

Unisex: Can be purchased by both male and female customers.

Removable Back Strap: Designed to have back strap removed when no longer needed.

Give Back: Product has a give back program that is attached to it.

New Style or Colorway

100% Rubber Outsole: Extreme durability and traction.

Custom Cobian Outsole: Developed outsole that improves traction and grip.

Multiple Densities: Three stages of density allows for soft compression but does not flatten out immediately.

Anatomical Footbed: Ensures that the shape of the sandal is designed to support the shape of the foot.

Arch Support: Major comfort element helps to support the foot.

WHY DO TOP RETAILERS AROUND THE GLOBE PREFER COBIAN? Q: COBIAN PROVIDES 5 CATEGORIES OF RETAIL

SUPPORT TO ENSURE YOUR PROFITABILITY

REVIEW EACH AREA ON THE FOLLOWING PAGES TO SEE HOW YOUR STORE CAN BENEFIT

A:Cobian is the only global footwear brand to structure its Retailer Support Programs to Maximize Dealer Profitability – Not Our Own.

Individualized Marketing Support

Innovative Products

User-Friendly Technology

Flexible Sales Programs

World Class Promotions

WHY DO TOP RETAILERS AROUND THE GLOBE PREFER COBIAN?

COBIAN IS THE ONLY GLOBAL FOOTWEAR BRAND TO STRUCTURE

ITS RETAILER SUPPORT PROGRAMS TO MAXIMIZE DEALER

PROFITABILITY - NOT OUR OWN.

Q:

A:1






Innovative Products









Innovative Products




COBIAN PROVIDES 5 CATEGORIES OF RETAIL SUPPORT TO ENSURE YOUR PROFITABILITY

REVIEW EACH AREA ON THE

FOLLOWING PAGES TO SEE HOW

YOUR STORE CAN BENEFIT2

When is the last time one of your vendors tailored their sales programs to meet your store’s needs? Chances are, never. All too often, product suppliers are so concerned with meeting their own sales goals that they completely disregard your goals and fail to consider the constraints that you face as a business owner. Pushy salespeople, stringent Pre-book programs, unreasonable credit programs are just a few of the big hoops, corporate brands make you jump through.

Cobian is a family-owned and operated brand with humble roots, not an insensitive mega-corporation only concerned about the bottom line and satisfying shareholder greed. We believe in creating Flexible Sales Programs designed specifically to help you overcome the daily challenges you face as a retailer on the frontline.

Your Cobian Retail Specialist will consider your finances, sales goals and understand your business before recommending a tailored sales program that’s just right for you. Below is a list of some of the tools your specialist has at their disposal to help you maximize profits.

•Access to At Once Inventory to Help You Reduce Your Pre-Book Commitments with Other Brands and Increase Your Cash on Hand.•Participation in Special Pricing Programs and Margin Builder Products•Rack Consignment Program•Equitable Credit Terms•Stellar Pre-Book Programs with Ample Adjustment Capabilities•New Account Bonus•Return Allowance Program•Gift With Purchase Programs and More

If you are an existing Cobian account, consider using some of the programs above and let’s strengthen our relationship. If you are new to Cobian, be prepared for a new sales experience. We are here to listen, understand your needs and create a customized sales program to help take your footwear program to the next level.

FLEXIBLE SALES PROGRAMS

3




•Access to At Once Inventory to Help You Reduce Your Pre-Book Commitments with Other Brands and Increase Your Cash on Hand.•Participation in Special Pricing Programs and Margin Builder Products•Rack Consignment Program pabilities•New Account Bonus•Return Allowance Program•Gift With Purchase Programs and More


Gift With Purchase DVD’s




•Access to At Once Inventory to Help You Reduce Your Pre-Book Commitments with Other Brands and Increase Your Cash on Hand.•Participation in Special Pricing Programs and Margin Builder Products•Rack Consignment Program pabilities•New Account Bonus•Return Allowance Program•Gift With Purchase Programs and More


Gift With Purchase DVD’s

4

World Class PromotionsCobian has a variety of Team Riders and Ambassadors that are available for a variety of special appearances including: signings, clinics, presentations and more.

Our Team Riders and Ambassadors address a range of markets including Outdoor, Swimming, Biking, Running, Hunting, Fishing, Surfing, SUP (Stand Up Paddle), Windsurfing, Kite Surfing, Wakeboarding, Snowboarding and more.

In-store appearances have attracted thousands of attendees creating brisk sales while creating new customers. These programs are generally free of charge but are based on your sales volume with Cobian (consult with your Retail Specialist for complete program details). Many programs draw Media and News coverage to your store and the special event.

WORLD CLASS MARKETING AND PROMOTIONS

5

Cobian has always been a leader in product design. From the innovative, patented drainage system in our Draino model, to the unique Comfort Story that still sets Cobian apart from its competitors. Cobian is the industry leader in Women’s Comfort Wedges and o�ers a unique combination of style while providing comfort through our anatomical foot bed and arch support.

Our Super Jump and Super Bounce styles o�er Multi-Density layers providing a comfort layer on top with underlying layers of support to provide the comfort and longevity that customers require. Cobi-an’s designers are some of the best; anticipating color and style trends in our product mix while main-taining a solid base of best selling styles and color ways that have proven themselves over time. From high tech materials to natural fabrics you will find a style and construction of product that will be sure to appeal to your customers.

It’s no wonder that every sandal Cobian produces comes with a 100% Satisfaction Guarantee giving your customers the ability to purchase with absolute confidence.

Celebrity signature creates higher perceived value.

Unique topsole textureand mold designed to improve grip in wet environments.

Custom printed inner strap displays actual fish coloration.

Fishing and Boating Themed Sandal:Bill Boyce Big Game Series

Reinforced toe post provides a Lifetime Warranty against breakage.

Graphic underlay features art, photography and other media designed to draw attention to your footwear display.

TPR construction highlights graphic underlay while maximizing the tread’s traction and durability.




7MM

11MM

TOP SOLE VIEW BASIC STRAP INSERTSTANTANT DARD STRAP INSERT

SCALE 1:1 ON USA MENS SIZE 10

28.8CM

5MM SAND BLASTTEXTURE BOARDER AROUND SIDE OF THETOP SOLE

RAISED LOGO WITH SMOOTHTEXTURE 2MM

RAISED LOGO WITH SMOOTH TEXTURE 2MM

NOTCH WIDTH

.5MM

4MM.75MM

RAISED 2 MM 25 - SHORE A








INNOVATIVE PRODUCTS

7









Celebrity signature creates

Reinforced toe post provides a Lifetime Warranty against breakage. a Lifetime Warranty against breakage.



8

Cobian understands the day-to-day challenges you face as a retailer. Merchandising your store can be both time-consuming and expensive, which is why Cobian has gone to great lengths to provide you with profes-sional merchandising tools. These tools not only beautify your store, they create compelling product presenta-tions motivating your customers to make purchases while connecting with the Cobian brand.

Your Retail Specialist will help assess your individual store needs and assist you in selecting merchandising tools that are just right for you. Below is a list of some of the available options.

•Banners•Posters•Window Clings•Stickers•Life-Size Cut Outs•Light Boxes•Specialized Wall and Rack Headers•Custom Build-Outs and More

For larger wall displays and custom build-outs, we can even provide you with a CAD mockup of what the display will look like in your store.

Cobian wants to be a significant part of your success in Footwear. Let us help you merchandise your store and grow sales with Cobian. Cobian 2015 Single Peg:

Peg shape allows product to even out as it sells, this keeps your store looking clean and filled with what customers are looking for as they shop

1 . 5 i n c h s e p a r a t i o n.25 drop keeps productfrom bunching backward

Header opt ions to ta i lorthe rack to your cl ientele

Additional applications canbe applied to increase salesand productivity of the rack

Small footprint big returnswith minimal footprint Cobian racks can hold 168-185 pairs without wasting valuable area

WOMENS LIFESTYLE

MENS LIFESTYLE

OUTDOOR

SURF/WATERMAN

Customized Hangerties and Point of Purchase

Customized Windows

GIVE BACKPROGRAM

BILL BOYCE

A M B A S S A D O R

VISI O N

SOLE WEARTM

FL

IP T

HE

SE

FLO

PS

TO

SE

E I

MA

GE

A PORTION OF YOUR PURCHASE

GOES TO GIVE DISADVANTAGED AND

DISABLED KIDS A CHANCE TO FISH

SEE REVERSE SIDE FOR DETAILS

FRONT:Shows

Bottomsole image and

purchase with a purpose program

BACK:Has biographical information and shows where the purchase with a

purpose program is going.

INDIVIDUALIZED MERCHANDISING SUPPORT

9

Cobian understands the day-to-day challenges you face as a retailer. Merchandising your store can be both time-consuming and expensive, which is why Cobian has gone to great lengths to provide you with profes-sional merchandising tools. These tools not only beautify your store, they create compelling product presenta-tions motivating your customers to make purchases while connecting with the Cobian brand.

Your Retail Specialist will help assess your individual store needs and assist you in selecting merchandising tools that are just right for you. Below is a list of some of the available options.

•Banners•Posters•Window Clings•Stickers•Life-Size Cut Outs•Light Boxes•Specialized Wall and Rack Headers•Custom Build-Outs and More

For larger wall displays and custom build-outs, we can even provide you with a CAD mockup of what the display will look like in your store.

Cobian wants to be a significant part of your success in Footwear. Let us help you merchandise your store and grow sales with Cobian. Cobian 2015 Single Peg:

Peg shape allows product to even out as it sells, this keeps your store looking clean and filled with what customers are looking for as they shop

1 . 5 i n c h s e p a r a t i o n.25 drop keeps productfrom bunching backward

Header opt ions to ta i lorthe rack to your cl ientele

Additional applications canbe applied to increase salesand productivity of the rack

Small footprint big returnswith minimal footprint Cobian racks can hold 168-185 pairs without wasting valuable area

WOMENS LIFESTYLE

MENS LIFESTYLE

OUTDOOR

SURF/WATERMAN

Customized Hangerties and Point of Purchase

Customized Windows

GIVE BACKPROGRAM

BILL BOYCEL BBOOYYYYCCEE

A M B A S S A D O R

A M B A S S A D O R

VISI O N

SOLE WEARTM

FL

IP T

HE

SE

FLO

PS

TO

SE

E I

MA

GE

A PORTION OF YOUR PURCHASE

GOES TO GIVE DISADVANTAGED AND

DISABLED KIDS A CHANCE TO FISH

SEE REVERSE SIDE FOR DETAILS

BBIIILLLLLLLLL BBOOYYYYCCYCY

D KIDS A CHANC

SEE REVERSSE SIDE FOR DETATATAAILLSSS

CCEE

GIVE BACKPROGRAM

BBBBIILLCCE

BACKPROGRAM

FL

IPT

HE

SE

FLO

PSS

TO

SE

EIMM

AAGG

EE

A PORTION OFFFFFF YYYOOOUR PURCHASE

GOES TOOO GIVE DISAAADVVVVVVAAAAVAVVAVAAAANNNNNTATATAAGGED AND

DISAAABLED KIDS A CHANCE TTTTTTOOOOOO FISH

SEE

AAIILLLLSSSS

FRONT:Shows

Bottomsole image and

purchase with a purpose program

BACK:Has biographical information and shows where the purchase with a

purpose program is going.

Customized Windows

10

Use Cobian’s Online Dealer Portal to:

•Access Live Inventory Gain access to live inventory levels so you can place At Once orders with confidence. We strive to ship orders within 2 business days.

•Place Orders Enter orders at your convenience 24 hours a day. A simple data entry process allows you to build an order in minutes.

•Receive Order Confirmations Once you submit an order, you will automatically be notified that your order has been received at Cobian for processing. Our goal is to keep you informed of your order status from the time we receive it to the time it ships.

•Receive Shipping Details Once your order leaves our warehouse you will be updated with shipping and tracking details enabling you to better coordinate the receipt and stocking of your shipment.

• Review the Ad Library Review and select from a variety of footwear ad templates, that can be customized to meet your specific advertising needs. Ads range from print layouts to common digital dimensions to supplement your online advertising e�orts.

•Download Product Images and Descriptions Populate your website or online store with images and descriptions from our product library. This will enable you to build your online store in the most time e�cient manner possible.

USER-FRIENDLY TECHNOLOGY

11



•Access Live Inventory Gain access to live inventory levels so you can place At Once orders with con�dence. We strive to ship orders within 2 business days.


•Receive Order Confirmations Once you submit an order, you will automatically be noti�ed that your order has been received at Cobian for processing. Our goal is to keep you informed of your order status from the time we receive it to the time it ships.


• Review the Ad Library Review and select from a variety of footwear ad templates, that can be customized to meet your speci�c advertising needs. Ads range from print layouts to common digital dimensions to supplement your online advertising e�orts.



•Access Live Inventory Gain access to live inventory levels so you can place At Once orders with confidence. We strive to ship orders within 2 business days.


•Receive Order Confirmations Once you submit an order, you will automatically be notified that your order has been received at Cobian for processing. Our goal is to keep you informed of your order status from the time we receive it to the time it ships.


• Review the Ad Library Review and select from a variety of footwear ad templates, that can be customized to meet your specific advertising needs. Ads range from print layouts to common digital dimensions to supplement your online advertising e�orts.


12

1)Select the Amount of Profit you would l ike to make in the matrix on the right.2)Fil l out the New Account Set-Up Form3)Authorize your Sales Order (your product mix wil l be generated from the “Best Seller” report for your region).

SERVICE SELECTION GUIDEFlexible Sales ProgramsReturn Allowance With Product Replacement*Guaranteed Sale*Gift with Purchase Programs*New Account Product Bonus*Pre-Book Incentive(s)* Invoice Dating (Terms)*Pricing Incentives / Discounts*Rack Consignment Program*Access To At Once Product Inventory On Key Styles & Colorways

World Class Marketing/PromotionsAccess to Cobian Team Rider*Marketing Event With Team Rider*Access to Cobian Ambassador*Marketing Event Featuring Cobian Ambassador*(Includes Promotional Package)

Quality Products 100% Satisfaction Guaranteed* Design Based Off Of Trend Forecasts* Innovative Designs (Visions Program)*High Tech Materials*Anatomical Features* Exclusive Comfort Story*

Individualized Merchandising Support Pick from 4 Graphic Design Headers* Wall Header*Custom Graphic Package* Ambassador Life Size Cut-Outs*Stickers*Window Clings*CAD Mockup Of In-Store Fixture*

User-Friendly TechnologyAccess To Dealer Portal* * Contact Cobian or your Retail Specialist for details. Programs are subject to change at any time. Domestic independant retailers only, not available to majors or international accounts.

$2,000 $5,000 $10,000 $25,000S M A L L R A C K L A R G E R A C K WA L L S E C T I O N CUSTOM BUILD-OUT

Generating Profits with Cobian is as Easy as 1,2,3!

SMALL RACK

WALL SECTION BUILD-OUT CUSTOM

LARGE RACK

GENERATING PROFITS WITH COBIAN IS AS EASY AS 1,2,3!

Select the amount of profit you would

like to make in the matrix on the right

Fill out the new account set-up form

Authorize your sales order (your

product mix will be generated from the

“Best Seller” report for your region)

1

2

3

SMALL RACK


LARGE RACKSMALL RACK






LARGE RACK

SMALL RACK

WALL SECTION CUSTOM BUILD-OUT

LARGE RACK

13

1)Select the Amount of Profit you would l ike to make in the matrix on the right.2)Fil l out the New Account Set-Up Form3)Authorize your Sales Order (your product mix wil l be generated from the “Best Seller” report for your region).

SERVICE SELECTION GUIDEFlexible Sales ProgramsReturn Allowance With Product Replacement*Guaranteed Sale*Gift with Purchase Programs*New Account Product Bonus*Pre-Book Incentive(s)* Invoice Dating (Terms)*Pricing Incentives / Discounts*Rack Consignment Program*Access To At Once Product Inventory On Key Styles & Colorways

World Class Marketing/PromotionsAccess to Cobian Team Rider*Marketing Event With Team Rider*Access to Cobian Ambassador*Marketing Event Featuring Cobian Ambassador*(Includes Promotional Package)

Quality Products 100% Satisfaction Guaranteed* Design Based Off Of Trend Forecasts* Innovative Designs (Visions Program)*High Tech Materials*Anatomical Features* Exclusive Comfort Story*

Individualized Merchandising Support Pick from 4 Graphic Design Headers* Wall Header*Custom Graphic Package* Ambassador Life Size Cut-Outs*Stickers*Window Clings*CAD Mockup Of In-Store Fixture*

User-Friendly TechnologyAccess To Dealer Portal* * Contact Cobian or your Retail Specialist for details. Programs are subject to change at any time. Domestic independant retailers only, not available to majors or international accounts.

$2,000 $5,000 $10,000 $25,000S M A L L R A C K L A R G E R A C K WA L L S E C T I O N CUSTOM BUILD-OUT

Generating Profits with Cobian is as Easy as 1,2,3!

SMALL RACK


LARGE RACK

14

COBIAN MEN’S

With nearly 20 Men’s Styles to

select from, Cobian has created the

following Product Selection Charts

to help you sort through our offering

based on what buying features you

value most: Price, Function/Style,

and Construction. Start by selecting

the chart of your choice, then visit

the page indicated to view complete

Product Details.

15

COBIAN MEN’SB y P r i c e P o i n t

Under$24.00

$24.00-$44.95

$45.00-$55.00

$50.00-$75.00

BY RETAILPRICE POINTPRODUCT QUICK FINDER

FLOP (PG.22) CRUZ (PG.22)AQUA JUMP(PG.26)

FLOATER (PG.26) SUPER JUMP (PG.27) ASTRO JUMP (PG.27)

DRAINO (PG.29)

GTS DRAINO (PG.29)

ARV 2 (PG.28) OAM (PG.28) OTG (PG.31) LAS OLAS (PG.31) THE RANCH (PG.32)

LEGENDS (PG.37)

BOYCE SIG. (PG.36)

SAWMAN(PG.38)

TOFINO ARCHY(PG.42)

CRUZ (PG.22)

SUPER JUMP

ASTRO JUMP

TOFINO ARCHY

LA PALMA(PG.42)LA PALMA

PRODUCT QUICK FINDER BY RETAIL PRICE POINT

OAM (PG.28)

16

Casual

Athletic/Performance

Surf/Water Friendly

Resort

Outdoor

Premium

Military

BY STYLE &FUNCTIONPRODUCT QUICK FINDER

GTS DRAINO (PG.29)

BOYCE SIG. (PG.36)

TOFINO ARCHY(PG.42)

FLOP (PG.22) CRUZ (PG.22)

CRUZ (PG.22)

CRUZ (PG.22) SUPER JUMP (PG.27) ASTRO JUMP (PG.27) ARV 2 (PG.28) LAS OLAS (PG.31)

OAM (PG.28) OTG (PG.31) BOYCE SIG. (PG.36)

SAWMAN(PG.38)

SAWMAN(PG.38)

SAWMAN(PG.38)

LA PALMA(PG.42)

DRAINO (PG.27)

DRAINO (PG.29)

OAM (PG.28)DRAINO (PG.27)DRAINO (PG.27)DRAINO (PG.27)

GTS DRAINO (PG.27) LEGENDS (PG.37)

TOFINO ARCHY

THE RANCH (PG.32)

FLOATER (PG.26)CRUZ (PG.22)

LA PALMA

SUPER JUMP

PRODUCT QUICK FINDER BY STYLE& FUNCTION

OAM (PG.28)

OAM (PG.28)

17

Anatomical Footbed

Leather/Suede

Faux Leather

NuBuck

EVA

100% RubberOutsoles

Reinforced Toepostwith Kevlar

Water-Friendly

X-treme GripFootbed

PatentedDrainage System

Multi-PlyConstruction

Slide

Clear Outsole

Drop-InConstruction

BY CONSTRUCTIONPRODUCT QUICK FINDER

Casual


Surf/Water Friendly

Resort

Outdoor

Premium

Military


ARV 2 (PG.28)

LAS OLAS (PG.31)

ARV 2 (PG.28)

FLOATER (PG.26)

FLOATER (PG.26)

OTG (PG.31)

SUPER JUMP (PG.27)

BOYCE SIG. (PG.36)

BOYCE SIG. (PG.36)

SAWMAN(PG.38)

DRAINO (PG.29)GTS DRAINO (PG.29)

SAWMAN(PG.38)

SUPER JUMP (PG.27)

GTS DRAINO (PG.29)

OTG (PG.31)

OTG (PG.31)

TOFINO ARCHY (PG.42)TOFINO ARCHY (PG.42)

THE RANCH (PG.32)

OAM (PG.28)

BOYCE SIG. (PG.36)

BOYCE SIG. (PG.36)

SAWMAN(PG.38)

DRAINO (PG.29) LEGENDS (PG.37)

LEGENDS (PG.37)

LA PALMA(PG.42)LA PALMA

SUPER JUMP

PRODUCT QUICK FINDER BY CONSTRUCTIONPRODUCT QUICK FINDER BY STYLE

& FUNCTION

OAM (PG.28)

18

“Physical steps in life take us toward people

or away from them. So many Sirens call to

us but wisdom reveals that investment in

others matters forever. At the end of the

journey we’ll see with even greater clarity

that ‘every step matters’.”

- Dean Plumlee National Director

20

E S S E N T I A L SU n d e r $ 2 4 . 0 0

B r i n g S o m e C o m f o r t t o Y o u r B a s i c s

• Impulse buy price point• Easy up-sale as an accessory • Low investment commitment• Basic necessity for most tr ips or locations• Improved Cobian qual ity• Durable and easy to pack• Unisex colors and styles• The original “flip-flop”• 100% guaranteed

Top Styles in 6 Color Ways For Men And Women

UNISEXCUSTOM COBIANOUTSOLE

WATERFRIENDLY

M.S.R .P.

MOLDED TOPSOLE

21

FLOPE

SS

EN

TIA

LS

- The original fl ip fl op.- Comfortable squishy TPE top-sole and PVC strap.

-Molded EVA textured footbed.-Comfortable PVC strap with Microinjected inlay.

(FOP06)CHARCOAL

CHARCOAL

CLAYBLACK

CRUZ (CRZ16)CHARCOAL

CHARCOAL

CLAYBLACK

A/O

3/1/16 - 3/15/16

Pre-Book Shipping Window


1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

A/O

1/1/16 - 1/15/16

A/O

BLACK

CLAY

CLAY

BLACK

A/O


BLACK

nn

22

Wild Oceans (formerly the National

Coalition for Marine Conservation or NCMC)

was founded by anglers in 1973. We are

passionate protectors of fi sh and the wild

world we share. Everything we do, every

decision we make, must be guided by a clear

vision of the future we want for our oceans

- Tim Choate

Chairman

24

PROGRESSION$ 2 2 . 0 0 - $ 4 0 . 0 0

Ultimate Comfort For The Price

• Medium-low price point• Developed arch support• Anatomical footbed• Molded for comfort• Inserted stronger strap• 100% guaranteed• Durable outsole• Staple sandal in the market

Six Dynamic Forms Of Construction

CUSTOM COBIANOUTSOLE

ARCH SUPPORT

WATERFRIENDLY

SYNTHETICLEATHER

100% RUBBEROUTSOLE

MOLDED TOPSOLE

ANATOMICALFOOTBED

MULTIPLE DENSITIES

ADJUSTABLE STRAP

M.S.R .P.

25

FLOATER

- Comfortable soft synthetic strap.- Squishy brushed EVA top-sole.

(FLT08)CEMENT CHARCOAL CHOCOLATE

MOCHA BLACK

A/O

A/O

A/O

A/OA/OA/O

BLACK

CHARCOAL

CHOCOLATE

CEMENT

MOCHA

CEMENT CHARCOAL CHOCOLATECEMENTCEMENT CHOCOLATECHOCOLATE

-Comfortable EVA strap.-Super squishy top-sole.

AQUA JUMP (AQJ13)BLACKCLAYCEMENT

A/O

1/1/16- 1/15/16

1/1/16- 1/15/16

10/1/15- 10/15/15

BLACK

CLAY

CEMENT

A/O

nnnn

nnnn12/1/15 - 12/15/15



26

SUPER JUMP

-Synthetic strap with neoprene lining.-Triple density footbed layers.

-Synthetic strap with neoprene lining.-Triple density footbed layers.

(SJP12)CHOCOLATE OLIVEBLACK

A/O

A/O

A/O

A/O

A/O

A/O

BLACK

BLACK

CHOCOLATE

WHITE

OLIVE

CHOCOLATE

ASTRO JUMP (AST10)WHITEBLACK WHITE

ASTRO JUMP (AST10)ASTRO JUMPASTRO JUMP

nn12/1/15 - 12/15/15



PR

OG

RE

SS

ION

27

PR

OG

RE

SS

ION

ARV2 “Asphalt Riding Vehicle”

OAM TRACTION

- Comfortable durable synthetic strap.- Durable TPE bottom-sole.

- Water durable comfortable synthetic strap.- Custom hand cut EVA top-sole is actual surf traction.

(ARV07)

(OTP16)

JAVA

OLIVE

BLACK

MULTI

CEMENT

CLAY

A/O

A/O

A/O

CHOCOLATE

BLACK

JAVA

CEMENT

CHOCOLATE

MULTI

CLAY

OLIVE

CLAY

nn

nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16



10/1/15- 10/15/15

28

DRAINO

- Patented engineered drainage system.- Comfortable durable synthetic strap.

(DRA11)

CHOCOLATE BLACKCLAY

A/O

A/O

A/O

A/O

A/O

CEMENT

BLACK

CHOCOLATE

CLAY

CEMENT

BLACKP

RO

GR

ES

SIO

N

GTS DRAINO

- The original custom engineered drainage system.- Adjustable Velcro synthetic strap.

(GTD11)CHOCOLATE

CHOCOLATE

BLACK

BLACK

nn



10/1/15- 10/15/15

29

PR

OG

RE

SS

ION

30

PR

OG

RE

SS

ION

OTG “Off The Grid”

-Comfortable synthetic strap.-Anti-slip textured top-sole.

(OTG14)JAVA

JAVA

CLAY

CLAY

BLACK CEMENT

CEMENT

BLACK

nn

nnA/O

A/O

A/O

A/O

A/O

LAS OLAS

-Comfortable synthetic leather strap with contrast stitch.-Synthetic leather top-sole.

(LAS14)BROWN BLACKTAN

TAN

BROWN

BLACK

TAN BROWN

1/1/16 - 1/15/16

3/1/16 - 3/15/16



31

78

PR

OG

RE

SS

ION

THE RANCH

-Comfortable synthetic leather strap.-Anatomically correct molded footbed covered with synthetic leather.- Genuine suede liner.

(THR15)CHOCOLATE BLACK

BLACK

CHOCOLATE

TAN

TAN


A/O

A/O

A/O

32

“Keep your dreams alive. Understand to

achieve anything requires faith and belief in

yourself, vision, hard work, determination,

and dedication. Remember all things are

possible for those who believe.”

- Keanu AsingCobian Team Rider

“Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to “Keep your dreams alive. Understand to

34

PERFORMANCE$ 4 0 . 0 0 - $ 5 5 . 0 0

Over 20 Years of Sandal Technology• Custom developed molds• Reinforced toe post• Developed arch support• Anatomical footbed• Inserted stronger strap• 100% guaranteed• Durable rubber outsole• Staple sandal in the market

Performance Based TechnologyAnd Design


ARCH SUPPORT

WATERFRIENDLY

SYNTHETICLEATHER

100% RUBBEROUTSOLE

MOLDED TOPSOLE

ANATOMICALFOOTBED

GIVE BACK

PREMIUMLEATHER

M.S.R .P.

35

BILL BOYCE SIGNATURE

-Reinforced toe post.-Clear outsole featuring Boyce photography.

(BOY14)CHARCOAL BLACK

BLACK

CHARCOAL

BOTTOMSOLE BOTTOMSOLEP

ER

FO

RM

AN

CE

1/1/16 - 1/15/16

A/O


B I L L B O Y C ES I G N A T U R E S A N D A L

Bill Boyce is available for clinics, signings and other promotional activities. Contact your Cobian Retail Specialist for more details.

A portion of the proceeds from the sales of this signature sandal will be donated to the following Non-Profit Organization:

Wild Oceanswildoceans.org

William Boyce has been active in the angling, conservation, and journalistic aspects of sport �shing his entire life. Born and raised in a boating and �shing family in Southern California, Bill grew up by the water.

In recent years, Bill has become the host of the IGFA’s Angler’s Digest, a �shing and boating show which airs to 45 million household viewers weekly on the Sportsman’s Channel and WFN (the World Fishing Network). Bill is one of the most well-liked and respected authorities in angling and brings his passion and expertise to Cobian with his newly designed, Limited Edition, Big Game series. To learn more about Bill Boyce’s world wide adventures visit Cobi-anUSA.com/boyce.



















36

- Comfortable, synthetic strap.- Durable, clear bottom-sole.- Based on the top-selling ARV II footbed.

(JEF16)BOTTOMSOLE

PE

RF

OR

MA

NC

ECLARK LEGENDS

BLACK

BLACK

BLACKBLACKBLACK

1/1/16 - 1/15/16


BOTTOMSOLE

nn

Born in Redwood City, Clark moved with his family to Miramar Beach in Half Moon Bay when he was a young boy. He soon began sur� ng and seeking out bigger, stronger waves along the rugged Northern California coast. In the winter, Clark and his friends could see the large waves o� Pillar Point breaking from the hillside of Half Moon Bay High School. After carefully study-ing the conditions, Clark paddled out at Maverick’s at the age of 17, leaving behind his high school friend who declined the adventure and instead told Clark he would “call the Coast Guard and tell them where I last saw you.” He surfed Maverick’s alone for the next 15 years before he could get others to surf it with him (although several would paddle out, none would take on the massive waves).

To learn how Je� Clark can promote your store, drive tra� c, and increase sales for you, contact your Cobian Retail Specialist

37

PE

RF

OR

MA

NC

E

12/1/15 - 12/15/15

12/1/15 - 12/15/15

PE

RF

OR

MA

NC

E

12/1/15 - 12/15/15

12/1/15 - 12/15/15

SAWMAN

-Reinforced toe post.-Clear outsole featuring Sawman.-Actual Navy Seals camo colors.

- Comfortable, synthetic strap.- Durable, clear bottom-sole.- Based on the top-selling ARV II footbed.

(SAW16)OCEAN CAMO

OCEAN CAMO

BOTTOMSOLE

SAWMANWALKING

SAWMANSTALKING

SAWMAN SAWMANSAWMAN SAWMANSAWMANWALKING

SAWMANSTALKINGWALKING STALKINGWALKING STALKING

JUNGLE CAMO

JUNGLE CAMO

BOTTOMSOLE

CRAIG SAWYERS I G N A T U R E S A N D A LS I G N A T U R E S A N D A L


Operation Hawkeye.facebook.com/OperationHawkeye

To learn how “Sawman “ can promote your store, drive tra�c, and increase sales for you contact your Cobian Retail Specialist

PE

RF

OR

MA

NC

EP

ER

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AN

CE

CRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A LS I G N A T U R E S A N D A L

PE

RF

OR

MA

NC

EP

ER

FO

RM

AN

CE

CRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYERCRAIG SAWYER

Craig Sawyer, AKA "Sawman," began his tactical career in the U.S. Marine Corps before transitioning to the U.S. Navy to pursue high-level Special Operations as a Tier-1 U.S. Navy SEAL. He is a decorated combat veteran, counter-ter-rorism operations expert, advanced sniper instructor, U.S. Federal Air Marshal, high-threat mobile security expert and tactical trainer as well as consultant.

Craig’s pro�ciency makes him the preeminent resource for designing and testing specialized outdoor footwear for Cobian USA. Craig is the foremost expert for leading counter-poacher operations, with new �lm and television productions in the works, following his contributions in the wildlife conservation realm. To learn more about Craig Sawyer visit; CobianUSA.com/Sawyer.

12/1/15 - 12/15/15

12/1/15 - 12/15/15

38

“We are a community made up of people who

believe in using their talents and passions –

from surfi ng and beyond – to give back and

bring the message of love and hope. We aim

to transform surfi ng from a self-seeking sport

to a common ground on which friendships all

over the world can be built.”

- Tom Bauer

“We are a community made up of people who

President and Founder

40

PREMIUM$ 3 9 . 0 0 - $ 7 0 . 0 0

Over 20 Years of Sandal Technology• High-end price point • Superior qual ity materials • Hand crafted construction• Developed durable outsole • Anatomical footbed• Arch support• Molded for comfort• 100% guaranteed

Brings A High End Look To Any Store

PREMIUMSUEDE


ARCH SUPPORT

SYNTHETICLEATHER

100% RUBBEROUTSOLE

MOLDED TOPSOLE

ANATOMICALFOOTBED

MULTIPLE DENSITIES

PREMIUMLEATHER

M.S .R .P.

41

PR

EM

IUM

TOFINO

-Reinforced toe post.-Genuine leather strap and top-sole.-Suede liner.

-Clear outsole featuring the art work of ocean artist Wade Koniakowsky-Synthetic Pebble grain leather strap and top-sole.

(TOF14)BLACK CREAM

CHOCOLATE

CHOCOLATE

BOTTOMSOLE

BLACK

CREAM

BROWN

BROWN

BROWN

A/O

A/O

A/O

A/O

A/O

A/O

BROWN

PREMIUMLEATHER



LA PALMA (PAL16)

BROWN

nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

CHOCOLATEBROWNBROWN

42

COBIAN WOMEN’S

With nearly 30 Women’s Styles to select from, Cobian has created the

following Product Selection Charts to help you sort through our offering

based on what buying features you value most: Price, Function/Style, and

Construction. Start by selecting the chart of your choice, then visit the

page indicated to view complete Product Details.

43

Under$24.95

$25.00-

-

$35.95

BY RETAILPRICE POINTPRODUCT QUICK FINDER

COZUMEL (PG.50)COZUMEL (PG.50) NIAS BOUNCE (PG.52)

NIAS (PG.52)

COCO (PG.51) SLIM BOUNCE (PG.54)

CELESTE BOUNCE (PG.54)

BEYOND BOUNCE (PG.64)

SKINNYBOUNCE (PG.58)

FIESTA BOUNCE(PG.58)

LALATI (PG.59)

BRAIDED BOUNCE (PG.59)

PACIFICA (PG.62)


TRINITY BETHANY(PG. 51)

CECILIA (PG.70)

ALL DAY BRAIDED BOUNCE (PG.60)

NEXT LEVEL (PG.66)

CIELO ZOE (PG.68)

CHLOE ZOE (PG.68)

BROOKLYN (PG.69)

BETHANY BROOKLYN (PG.69)

BETHANY (PG.61) ZOE (PG.67) MIRAGE ZOE (PG.67)

TIFFANY (PG.68) CARTIER SKINNYBOUNCE (PG.70)

ISLA (PG.50)

SUPER JUMP

PRODUCT QUICK FINDER BY RETAILPRICE POINT

44

FOAM (PG.62)

Casual


Swim and Style

Resort

Outdoor

Premium

Gives Height


SKINNYBOUNCE (PG.58)

LALATI (PG.59) BRAIDED BOUNCE (PG.59) PACIFICA (PG.62)

SLIM BOUNCE (PG.54) BEYOND BOUNCE (PG.64)

COZUMEL (PG.50)COZUMEL (PG.50) NIAS BOUNCE (PG.52)

NIAS (PG.52)

TRINITY BETHANY(PG. 51)

FIESTA BOUNCE(PG.58)

CELESTE BOUNCE (PG.54)


BROOKLYN (PG.69)

BETHANY BROOKLYN (PG.69)

FOAM (PG.62) COCO (PG.51)

BETHANY (PG.61) PACIFICA (PG.62) CARTIER SKINNYBOUNCE (PG.70)

CECILIA (PG.70)

CIELO ZOE (PG.68)

ZOE (PG.67) MIRAGE ZOE (PG.67) TIFFANY (PG.68)

NEXT LEVEL (PG.66)

(PG.68)

CHLOE ZOE (PG.68)

ISLA (PG.50)

SUPER JUMP

PRODUCT QUICK FINDER BY STYLE& FUNCTION

45

WaterFriendly

Synthetic

X-treme GripFootbed

Injected Strap

Woven Strap

Embellished

Clear Outsole

Anatomical Footbed

Low ProfileFootbed

Faux Leather

Lammy

EVA

Medium Wedge

HighWedge

BY CONSTRUCTIONPRODUCT QUICK FINDER

TIFFANY (PG.70)

ZOE (PG.68) MIRAGE ZOE (PG.68)

NIAS16 (PG.54)

PACIFICA (PG.64)

Casual


Swim and Style

Resort

Outdoor

Premium

Gives Height


NEXT LEVEL (PG.66)

Webbing

Synthetic

SLIM BOUNCE (PG.54) BEYOND BOUNCE (PG.64)

BETHANY (PG.61) BROOKLYN (PG.69)

BROOKLYN (PG.69)

CECILIA (PG.70)

NEXT LEVEL (PG.66) CHLOE ZOE

(PG.68)



CIELO ZOE (PG.68)

(PG.64) (PG.64) BRAIDED BOUNCE (PG.59) BETHANY (PG.61)

ZOE (PG.67)

FOAM (PG.62)

FOAM (PG.62)

COZUMEL (PG.50)COZUMEL (PG.50) ISLA (PG.50) TRINITY BETHANY(PG. 51)

COZUMEL (PG.50)COZUMEL (PG.50)

TIFFANY (PG.68) CARTIER SKINNYBOUNCE (PG.70)

BROOKLYN (PG.69) CHLOE ZOE

(PG.68)

NEXT LEVEL (PG.66)

SUPER JUMP

PRODUCT QUICK FINDER BY CONSTRUCTIONPRODUCT QUICK FINDER BY STYLE

& FUNCTION

46

“I’ve found that in my life I’ve been able to

overcome through my passions. My passion

to surf, and my faith in God are the two

things I’m most passionate about. So, I’m

encouraging others to chase after their

passions so they can overcome too.”

- Bethany Hamilton

Soul Surfer

48


B r i n g S o m e C o l o r t o Yo u r M e r c h a n d i s i n g

• Impulse buy price point• Easy up-sale as an accessory • Low investment commitment• Basic necessity for most tr ips or locations• Standard Cobian qual ity• Durable and easy to pack• 100% guaranteed

Over 20 Colorways That MatchSwim And Vacation Wear


ARCH SUPPORT

WATERFRIENDLY

SYNTHETICLEATHER

M.S.R .P.






ARCH SUPPORT

WATERFRIENDLY

SYNTHETICLEATHER

M.S.R .P.






ARCH SUPPORT

WATERFRIENDLY

SYNTHETICLEATHER

M.S.R .P.

49

ES

SE

NT

IAL

SCOZUMEL

ISLA

-Smooth injected strap with metal icon surftique detail.-Squishy sponge rubber sole.

-Smooth injected strap with metal icon surftique detail.-Squishy sponge rubber sole.-Tapered midsoleTPR outsole

(CZL16)

(ISL16)

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

AQUA

BLACK

AQUA

BLACKPEARL

NAVY

GOLD

CREAM

1/1/16 - 1/15/16

1/1/16 - 1/15/16BLACK

BLACK

PEARL

NAVY

GOLD

CREAM

BLACK

AQUAAQUA

nn

nn



50

ES

SE

NT

IAL

SCOCO

-Comfortable synthetic leather strap.-Squishy EVA top-sole with custom print.

(COC16)BLACK

BLACK

TURQUOISE

TURQUOISE


10/1/15 - 10/15/15

10/1/15 - 10/15/15

nn

TRINITY BETHANY (TRB16)BLACK OUTSOLE

BLACK

CORAL

CORAL

-Smooth PVC injected strap with sparkly overlay -Squishy EVA top-sole -Tapered midsole-Clear TPR outsole with Bethany Hamilton image

3/1/16 - 3/15/16

3/1/16 - 3/15/16


nn

51

ES

SE

NT

IAL

SNIAS

-Thin soft synthetic strap.-Padded synthetic wrapped top-sole.

(NIAS16)BLACK CHOCOLATE NUDE

NUDE

GOLD

GOLD

BLACK

CHOCOLATE

nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16


12/1/15 - 12/15/15

12/1/15 - 12/15/15

NIAS BOUNCE

-Comfortable synthetic strap with metal surftique logo-Super squishy top-sole.

(NBO13)

A/O

A/O

BLACK WHITE GREY

GREY

PEARL

PEARL

BLACK

WHITE

GREY

nnnn


52

ES

SE

NT

IAL

S

53

ES

SE

NT

IAL

SCELESTE BOUNCE

-Comfortable feminine metallic strap-Super squishy top-sole

(CEL15)BLACK CHARCOAL

BLACK

CHARCOAL 1/1/16 - 1/15/16


A/O

SLIM BOUNCE

-Soft nylonwebbing strap-Super squishy foam topsole

(SLB16)BLACK

BLACK

TURQUOISE

TURQUOISE

nn

nn

3/1/16 - 3/15/16

3/1/16 - 3/15/16


54

“Love Light & Melody is dedicated to battling

the physical, emotional and spiritual eff ects

of extreme poverty facing children and the

communities where they live. Using creativity

and the restorative power of the arts, Love

Light & Melody captures and exposes stories

of injustice and extreme poverty, shining a

light on what is often hidden.”

- Brad Corrigan Founder and President







“Love Light & Melody is dedicated to battling “Love Light & Melody is dedicated to battling


of extreme poverty facing children and the




56

PROGRESSION$ 2 5 . 0 0 - $ 3 5 . 9 5

Ultimate Comfort For The Price• Medium-low price point• Developed arch support• Anatomical footbed• Molded for comfort• Inserted stronger strap• 100% guaranteed• Durable outsole• Staple sandal in the market

Treat Your Feet ToPure Recovery Comfort


ARCH SUPPORT

SYNTHETICLEATHER

100% RUBBEROUTSOLE

MOLDED TOPSOLE

ANATOMICALFOOTBED

MULTIPLE DENSITIES

WATERFRIENDLY

M.S .R .P.

57

FIESTA BOUNCE

-Comfortable ethnic fabric strap -Super squishy top-sole

(FSB13)

A/O

A/O

STRIPED COPPER

COPPER

BLACK

BLACK

PEWTER

STRIPED

PEWTER

STRIPED PEWTERPEWTERPEWTER

PR

OG

RE

SS

ION

nn

nn

10/1/15 - 10/15/16

1/1/16 - 1/15/16


SKINNY BOUNCE

-Comfortable synthetic strap. -Super squishy top-sole.

(SKB16)BLACK TEALBONE

BLACK

TEAL

BONE

BLACK BONEnn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16


58

LALATI

-Synthetic braided strap.-Super squishy brushed top-sole.

(LAT16)BLACK TAN AQUA SMOKE

BLACK

TAN

AQUA

SMOKE

PR

OG

RE

SS

ION

BRAIDED BOUNCE

-Soft braided synthetic strap with metal icon surftique detail.-Super squishy foam top-sole.

(BRB10)

10/1/15 - 10/15/15

A/O

A/O

A/O

A/O

BLACK

BLACK

NATURAL

NATURAL

SILVER

SILVER

CREAM CHOCOLATE

CREAM

CHOCOLATE

A/O

NATURAL CHOCOLATEBLACK NATURALNATURAL SILVER

BRAIDED BOUNCEBRAIDED BOUNCEBRAIDED BOUNCE

nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16



nn59

PR

OG

RE

SS

ION

ALL DAY BRAIDED BOUNCE

BEYOND BOUNCE

- Soft braided synthetic strap with metal icon surftique logo- Anatomical footbed covered with synthetic leather

(ADB16)

(BEY16)

BLACK

BLACK CHOCOLATE

CHOCOLATE

CHARCOAL

CHARCOAL

BLACK

BLACK

CHOCOLATE

CHOCOLATE

CREAM

CREAM

BLACK

BEYOND BOUNCEBEYOND BOUNCEBEYOND BOUNCE



nn

nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

3/1/16 - 3/15/16

3/1/16 - 3/15/16

-Soft nylon webbing strap-Super squishy foam top-sole-Anatomical molded midsole

60

PR

OG

RE

SS

ION

BETHANY

-Synthetic leather braided strap with metal pin.-Synthetic leather topsole-Clear outsole featuring Mike Coots photography.

(BET14)CARAMEL

CARAMEL

CHARCOAL PEWTER BOTTOMSOLE

CHARCOAL

PEWTER

CARAMEL PEWTER BOTTOMSOLE

nnnn

A/O

12/1/15 - 12/15/15

12/1/15 - 12/15/15


Bethany Hamilton is available for clinics, signings and other promotional a c t i v i t i e s . C o n t a c t C o b i a n o r y o u r s a l e s r e p f o r m o r e d e t a i l s .

Bethany Hamilton has become a source of inspiration to millions th rough her s tory o f fa i th , determination, and hope. At the age of thirteen, on October 31, 2003, Bethany was attacked by a 14-foot tiger shark while surfing off Kauai’s North Shore. The a t tack l e f t Be thany w i th a severed left arm. Miraculously, just one month after the attack, Bethany returned to the water to continue pursuing her goal to become a professional surfer. In 2007, Bethany realized her dream and turned pro. A portion of the proceeds will be donated to the Friends of Bethany, a non-profit o rgan i za t ion ded ica ted to sharing the hope and love of Jesus Christ worldwide by supporting and inspiring people through the life stories of Bethany Hamilton and others. For more information visit CobianUSA.com/bethany.

B E T H A N Y H A M I L T O NB E T H A N Y H A M I L T O NS I G N A T U R E S A N D A LS I G N A T U R E S A N D A L


Friends of Bethany.Friendsofbethany.com/facebook.com/FOBHorgBethany Hamilton is available for clinics, signings and other promotional

a c t i v i t i e s . C o n t a c t C o b i a n o r y o u r s a l e s r e p f o r m o r e d e t a i l s .


B E T H A N Y H A M I L T O NB E T H A N Y H A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NH A M I L T O NS I G N A T U R E S A N D A LS I G N A T U R E S A N D A L


Friends of Bethany.Friendsofbethany.com/facebook.com/FOBHorg











A portion of the proceeds from






61

PR

OG

RE

SS

ION

FOAM

-Water durable comfortable synthetic strap.-Squishy custom blended color EVA top-sole.-Actual surf traction on a sandal.

(FOA09)

CORAL

CORAL

TAN

CORAL

1/1/16 - 1/15/16 nn

TAN

PACIFICA

-Synthetic leather strap with stitching.-Synthetic leather topsole

(PAC14)

A/O

CHOCOLATE

CHOCOLATE

TAN

TAN A/O



A/O

62

52

“Often times life leads us in directions we

think are wrong, but it is important to trust

the path that He leads and know that behind

every struggle lies strength and purpose

and beauty. Trust the path He leads and you

will end up exactly where you are supposed

to be.”- The K-Twins

Cobian Team Riders

64

F A S H I O N$ 3 0 . 0 0 - $ 4 5 . 9 5

Styles Based On Top Trending Reports


Over 10 Styles & 25 Colorways!

M.S.R .P.

PREMIUMSUEDE


ARCH SUPPORT

SYNTHETICLEATHER

100% RUBBEROUTSOLE

MOLDED TOPSOLE

ANATOMICALFOOTBED

MULTIPLE DENSITIES

PREMIUMLEATHER

65

FA

SH

ION

NEXT LEVEL

CIELO ZOE

-Comfortable synthetic leather strap-Squishy EVA top-sole with embossed Cobian logo-Multicolored stripe mid-sole-Arch support-High fashion wedge (80mm tall)

-Soft braided synthetic strap with metal icon surftique logo-Anatomical footbed covered with synthetic leather-High fashion wedge (80mm tall)

(NXT16)

(CIE16)

BLACK

BLACK

CHOCOLATE

CHOCOLATE

CHOCOLATE

CHOCOLATE

TAN

TAN

BLACK

BLACK

BLACK CHOCOLATE TANBLACKBLACK CHOCOLATECHOCOLATE

nn

nn

3/1/16 - 3/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

12/1/15 - 12/15/15

12/1/15 - 12/15/15



66

FA

SH

ION

ZOE

-Soft braided synthetic strap with metal icon surftique detail.-Squishy EVA top-sole with anatomical arch support.-High fashion wedge (80mm tall).

(ZOE10)

A/O

A/O

A/O

A/O

BLACK CREAM SILVER CHOCOLATE

CHOCOLATE

BLACK

CREAM

SILVER

BLACK CREAM SILVERBLACKBLACK SILVERSILVER

nn

MIRAGE ZOE

-Comfortable metallic strap.-Squishy EVA top-sole with anatomical arch support.-High fashion wedge (80mm tall).

(MIR15)BLACK COPPER

COPPER

BLACK

BLACK

nn

10/1/15 - 10/15/15


12/1/15 - 12/15/15


67

FA

SH

ION

TIFFANY

-Soft synthetic strap with jeweled embellishment.-Squishy EVA top-sole with arch support. -Medium fashion wedge (55mm tall).

(TIF12)

A/O

BLACK ROSE GOLD

ROSE GOLD

A/OBLACK

BLACK

1/1/16 - 1/15/16

CHLOE ZOE (CHZ16)

1/1/16 - 1/15/16

1/1/16 - 1/15/16

BLACK TAN

BLACK

TAN

BLACK TAN

-Comfortable synthetic leather strap with metal icon surftique logo.-Squishy EVA top-sole with embossed Cobian logo-Arch support-High fashion wedge (70mm tall)


nn

nn

68

BETHANY BROOKLYN (BBK16)CHOCOLATE

CHOCOLATE

-Comfortable synthetic leather T-strap fashion sandal- Synthetic leather top-sole with stitching detail-New Cobian TPR outsole

nn

1/1/16 - 1/15/16

FA

SH

ION

BROOKLYN (BRK16)BLACK NUDE

NUDE

BLACK

BLACK NUDENUDENUDE

-Comfortable synthetic leather T-strap fashion sandal-Squishy EVA top-sole -New Cobian TPR outsole


nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

69

58

FA

SH

ION

CECILIA (CEC16)

CHAMPAGNE

CHAMPAGNE

BLACK

BLACK

BLACK CHAMPAGNECHAMPAGNECHAMPAGNE

-Comfortable synthetic strap with metal surftique detail.-Super squishy top-sole-New Cobian TPR outsole


nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

CARTIER SKINNY BOUNCE

-Soft synthetic strap with jeweled embellishment. -Super squishy top-sole.

(CSB13)

A/O

BLACK

BLACK

ROSE GOLD

ROSE GOLD nn

70

“Every child follows a path in life. For many

that path will lead them to a door. A door

that gives them a place to grow, to learn, to

belong. A place to forge their future. For 100

years the Boys and Girls Club has opened

this door for America’s youth. Because while

many doors open, these doors transform. ”

- Denzel Washington

National Spokesperson


“Every child follows a path in life. For many “Every child follows a path in life. For many




“Every child follows a path in life. For many “Every child follows a path in life. For many












72

YOUTH$ 1 2 . 0 0 - $ 2 8 . 9 5

B O Y S / G I R L S

Same Top Construction and QualityAs The Adult Line


Everything From Toddlers to Teens, We Have You Covered

CUSTOM COBIANBOTTOMSOLE

ARCH SUPPORT

WATERFRIENDLY

SYNTHETICLEATHER

MOLDED TOPSOLE

ANATOMICALFOOTBED

MULTIPLE DENSITIES

GIVE BACK

ADJUSTABLE STRAP

M.S.R .P.

73

YO

UT

H/

BO

YS

FLIP

FLIP CAMO

- The original fl ip fl op in grom sizes.- Squishy TPE top-sole.- Unisex for Boys and Girls.

- The original fl ip fl op in grom sizes.- Squishy TPE top-sole.- Unisex for Boys and Girls.

(FLI12)

(FLC16)

A/O

1/1/16 - 1/15/16

BLACK

GREEN

BLACK

GREEN

BLUE

GREEN

BLUE

GREEN

A/O

1/1/16 - 1/15/16

BLACK

GREEN

GREEN

BLUE

GREENBLACKBLACK GREENGREEN

nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16


74

YO

UT

H/

BO

YS

SUPER JUMP JR.

- Grom version of the men’s Super Jump.- Comfortable synthetic strap.

(SJR13)

A/O

A/O

A/O

A/O

BLACK

BLACK

CHARCOAL

CHARCOAL

BLACK

CHARCOAL

CHARCOALCHARCOALCHARCOAL

AQUA JUMP JR.

-Comfortable EVA strap.-Super squishy EVA top-sole.

(AJR14)BLUE

BLUE

BLACK

CHOCOLATE BLACK

CHOCOLATE

BLUE

BLACK

CHOCOLATE

CHOCOLATE

nn


1/1/16 - 1/15/16


BLACK

75

YO

UT

H/

GIR

LS

DRAINO JR.

- Custom engineered drainage system.- Water durable comfortable synthetic strap.

(DJR13)SMOKE URBAN CAMO

URBAN CAMO

SMOKE

URBAN CAMO

SMOKE

SMOKE

A/O

ARV JR.

-Comfortable durable synthetic strap.-Durable TPE bottom-sole.

(AVJ16)MOCHA

MOCHAMOCHA

MOCHA

nn

nn1/1/16 - 1/15/16


1/1/16 - 1/15/16Pre-Book Shipping Window

URBAN CAMO

76

PINATA

-Comfortable ethnic fabric strap-Super squishy EVA top-sole

(PIN16)CHARCOAL

CHARCOAL

CHARCOAL

CHARCOAL

CHARCOALCHARCOAL

CHARCOALPre-Book Shipping Window

YO

UT

H/

GIR

LS

LIL BETHANY BOUNCE

LIL BRAIDED BOUNCE

-Comfortable synthetic leather strap-Squishy EVA topsole- Clear TPR outsole featuring Bethany Hamilton image

-Soft braided synthetic strap with metal icon surftique logo-Super squishy foam top-sole

(LBB16)

(LBR16)

BLACK

PEWTER

BLACK

PEWTER

CORAL

nn

nn nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16



CORAL OUTSOLE

77

-Soft braided synthetic strap with metal icon surftique logo.-Super squishy top-sole-Wedge (39mm tall)

-Synthetic braided strap.-Super squishy Bounce top-sole.

LIL ZOE LIL LALATI (LIZ15) (LLA14)PEWTER PURPLE PINK

PEWTER PURPLE

PINK

nn

nn



1/1/16 - 1/15/16

1/1/16 - 1/15/16

PEWTER

PEWTER

PEWTERPEWTERPEWTER

BOUNCY

- Synthetic metallic strap-Squishy EVA top-sole

(BNC16)TURQUOISE

TURQUOISE

TURQUOISE

A/O

A/O 78

YO

UT

H/

GIR

LS

YO

UT

H/

GIR

LS

YO

UT

H/

GIR

LS

LIL TRINITY BETHANY

LIL COCO

-Comfortable synthetic strap.-Multi color mid-sole.-Clear outsole with artwork.

-Smooth injected strap with metal heart icon logo- Squishy sponge rubber topsole with custom print

(LTR16)

(LIC16)

BLACK

BLACK

BLACK

BLACK

TURQUOISE OUTSOLE

WHITE

TURQUOISE

WHITE

TURQUOISE



nn

nn

-Comfortable synthetic strap.-Comfortable synthetic strap.-Multi color mid-sole.-Multi color mid-sole.-Clear outsole with artwork.-Clear outsole with artwork.

(LIC16)WHITE

nnnn

TURQUOISE

WHITE

3/1/16 - 3/15/16

3/1/16 - 3/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

79

WAHINE

LILAH

-Synthetic metallic strap -Squishy EVA top-sole-multi color midsole

-Soft synthetic leather T-strap-strap with fl ower and rhinestone detail- Synthetic leather top-sole

(WAH16)

(LLH14)

PINK

PINK

SILVER

SILVER

-Soft synthetic leather T-strap-strap with fl ower and rhinestone detail- Synthetic leather top-sole

PINK

PINK

GTS JR

- Comfortable synthetic strap.

- Adjustable Velcro synthetic strap.

(GJR13)

BLACK

BLACK

BLACKBLACK

- Adjustable Velcro synthetic strap.- Adjustable Velcro synthetic strap.- Adjustable Velcro synthetic strap.

YO

UT

H/

TO

DD

LE

RS

nn

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16

1/1/16 - 1/15/16


FLOATIE (FTE16)BLACKBLACK

nn nn

nn

80

G E T T I N G S TA R T E D

We hope you have found this reatail success guide useful, and if you are interested in carrying Cobian products in your store, contact us at 760-734-1915 for details.

Please scan the QR code below to fi ll out the “getting started” form which will automatically be sent to us. We will then contact you and get you in touch with a Cobian Retail Specialist in your area.

We look goward to assisting you, and a Cobian representative will contact you with additional information.

scan here to get started today:

GETTINGSTARTED

81

D I G I TA L L I B R A R YD I G I TA L L I B R A R Y

Cobian would like to thank all of our team members from all our departments for their support in providing the best product, service and relationships possible to all our customers, friends and family. Without your support none of this would be possible. Your continued contributions allow us to keep moving forward in being a positive light to the world and providing it with the ultimate in quality, comfort, and performance.

Cobian would like to thank the following participants who assisted in creating Cobian’s 2015 Retail Success Guide:

Concept/Design/Copy – Aubrey Kuepper; Lead Design/ Art Direction- Christopher Bence; Product Photography/ Layout – Travis Brown; Stylist/Talent Coordinator – Aimee Bradley, Jenna Brucks; Copy/ Editing – Aimee Bradley; Copy – Tim Haber

Photography – Chris Peck, Bill Boyce, Brandon Colbert.

Digital Photo Editing – Christopher Bence

Models – Mabel, Trevor Colbert, Taylor Gossett, Kristen Kiehnle

Thank you to all Cobian Ambassadors and Team Riders

Printer: Modern Postcard

Trademark DisclaimerBrands and trademarks other than Cobian Corp. referred to within this Retail Success Guide are the property of their respective trademark holders. These trademark holders are not affiliated with Cobian Corp. or our products. They do not sponsor or endorse our materials.

Cobian Corp., Copyright 2014. All Rights Reserved.

PROV 3:5,6 “Trust in the Lord with all your heart, and lean not on your own understanding; In all your ways acknowledge Him, and He shall direct[a] your paths.”.

Fishing and BoatingBill Boyce

Military/Tactical/Shooting/HuntingCraig Sawyer

SurfBethany HamiltonBryan JenningsNate YeomansTJ BarronDerek RabeloBrian ConleyGabe KlingNikki Veisins

SUPDave BoehneChuck GlynnZane SchweitzerSofia DeWolfe

WakeShawn MurrayMelissa Marquardt

OutdoorMark AllenSonya Looney

Cobian would like to thank all of our team members from all our departments for their support in providing the best product, service and relationships possible to all our customers, friends and family. Without your support none of this would be possible. Your continued contributions allow us to keep moving forward in being a positive light to the world and providing it with the ultimate in quality, comfort, and performance.


Concept/Design/Copy – Aubrey Kuepper; Lead Design/ Art Direction- Christopher Bence; Product Photography/ Layout – Travis Brown; Stylist/Talent Coordinator – Aimee Bradley, Jenna Brucks; Copy/ Editing – Aimee Bradley; Copy – Tim Haber

Photography – Chris Peck, Bill Boyce, Brandon Colbert.

Digital Photo Editing – Christopher Bence

Models – Mabel, Trevor Colbert, Taylor Gossett, Kristen Kiehnle

Thank you to all Cobian Ambassadors and Team Riders

Printer: Modern Postcard

Trademark DisclaimerBrands and trademarks other than Cobian Corp. referred to within this Retail Success Guide are the property of their respective trademark holders. These trademark holders are not affiliated with Cobian Corp. or our products. They do not sponsor or endorse our materials.

Cobian Corp., Copyright 2014. All Rights Reserved.

PROV 3:5,6 “Trust in the Lord with all your heart, and lean not on your own understanding; In all your ways acknowledge Him, and He shall direct[a] your paths.”.

Fishing and BoatingBill Boyce

Military/Tactical/Shooting/HuntingCraig Sawyer

SurfBethany HamiltonBryan JenningsNate YeomansTJ BarronDerek RabeloBrian ConleyGabe KlingNikki Veisins

SUPDave BoehneChuck GlynnZane SchweitzerSofia DeWolfe

WakeShawn MurrayMelissa Marquardt

OutdoorMark AllenSonya Looney

FELLOWSHIP PG. 19 TRANSFORM PG. 39 JOURNEY PG. 63

BFF’S PG. 71

BILL BOYCE

BETHANY HAMILTON

CRAIG SAWYER

MARKETING EVENTRESPECT PG. 23 REFLECT PG. 47

SHINE PG. 55ALL HEART PG. 33


Concept/Design/Copy: Aubrey KuepperProduct Photography/Layout: Rachel HarrellDesign: Rachel Harrell, Christopher BencePhoto Editing: Christopher Bence, Milla CamargoCreative Contributor: Chris PeckDigital Library: Travis BrownPhotography:

Thank you to all Cobian Ambassadors and Team RidersCobian Corp., Copyright 2015. All Rights Resereved.

Cover: A.J. NestePG.6: Harry WiewelPG.8: A.J. NestePG.15: Mike CootsPG.33: Ryna MillerPG.43: A.J. Neste PG.47: Mike Coots

PG.53: A.J. NestePG.55: Lovelightandmelody.orgPG.61: Trevor Murphy PG. 63: Brock LadePG.71: Sarah LeeBack Cover: Bryan Nevins

To learn more about the every step matters vignettes featured in this cataloge, explore the QR codes below.

82

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PIO

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Cobian RSG: Spring 2016

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Transcript of Cobian RSG: Spring 2016