CMO Spending Survey Results
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Transcript of CMO Spending Survey Results
Go to market resources @ fourquadrant.com
CMO Spending Survey Results
CMO Spending Survey Results
Key Planning Assumptions Based on Research
§ Marketing Budget Trends
§ Marketing Budget Composition
§ New Responsibilities – Functions & Reports
§ Top Priorities
§ Capital Budgets
§ Who Owns P&L
CMO Spending Survey Results
§ Marketing Budgets on the Rise
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ How Much Will Marketing Budgets Change
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ Marketing Expense Budget Deconstructed
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ Where Are Marketing Dollars Spent
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ Top Priorities for Marketing Investment
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ Marketing Expense Budget Allocation
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ Who Controls the Marketing Capital Budget
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ Does Marketing Have It’s Own P&L
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ New Functions Report to the CMO
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
§ Who Does the Chief Customer Officer Report to
CMO Spending Survey Results
Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
Go to Market Resources @ fourquadrant.com
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