Briefing Joris van KruyssenJohan Langendoen

Index

• Theme• Why CM?• Targetgroup• Media• Identity• Proposition• Scope• Conclusion

Theme

Honour the old, value the new

“By capturing the transition of the railway area we want to stimulate the historical awareness and hereby connect the community of Delft”

Why CM?

“With CM we can bring old memories back to life and let the future be present in a realistic way.”

Targetgroup

Citizens & visitors of Delft (aged 12-75)

Targetgroup Personas

Personas

Jonas (22)Student

Karin (38)Mother

Jan (64)Pensioner

Gijs (31)Traveller

Participants & audience

• Citizens of Delft are participants• Travellers, tourists & citizens are

the audience

Media

User generated content

in a coördinated way

Use of media

Internet, social networks, mobile

phone, tv, partiesInternet, mobile phone, press-

work, tv, local radio, family activitiesOn-site, press-work, tv, local

radio

Identity

Proposition

A bigger understanding & knowledge not only concerning the Spoorzone, but also the personal stories around it.

Scope

• An active phase creating and broadcasting the knowledge during a year near the Spoorzone.

• A database will remain with an overview of all the information.

Conclusion

• Let people enjoy the transition• Tell personal stories• Participants & audience• Smart use of different media

Any questions?