Lepp | Design - CMID Presentation Phase 1
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Transcript of Lepp | Design - CMID Presentation Phase 1
Results Phase One
LEPP | Design
LEPP | Design
Vision
“We would like to design an interactive device or application, which helps people to explore
and experience the Spoorzone”
Phase 1
Analysis of CMID solutions Amstel Superpingels Heineken Champions League 2010 Red Bull Crashed Ice 53J8
Phase 1 – CMID solutions
Findings Word-to-mouth Heineken Unique Red Bull Together Amstel and 53J8 Reward Amstel and 53J8 Experience Red Bull and Heineken
Phase 1 - SpoorZone area
SpoorZone Analysis
Analysis by area Station Phoenixstraat Train passengers (pass-by)
Analysis of possibilities of interaction
Analysis Phoenixstraat
Most by tram or carPedestrian or cyclistInteresting places for media
Railway overpass Fences along the Phoenixstraat Trams Navigation and mobile apps
Hans Timmermans
Analysis Station Area
Student Tourists Commuter Else Interesting places for media
Navigation and mobile apps Railway overpass Buildings Delft Bouwt Fences
Gordon Mackenthun
Analysis Train Passengers
People going to their workStudentsTouristsMissing the beautiful view on DelftInteresting places
Internet or mobile App Train Tunnel itself
Maria van Vollenhoven
Analysis Interaction Possibilities
Direction
Decision target-group Place-to-be: inspirating places
Bridge over the railway Church tower Fences
Tutor meetings