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CLUB MAHINDRA
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Transcript of CLUB MAHINDRA
Slide 1
CLUB MAHINDRA
Mahindra Holidays & Resorts India Ltd.Started in 1996Club Mahindra Holidays160,000 members41 beautiful resorts Presented in some of the most exotic locations in India and abroadIntroduction
LIFE TIME HOLIDAYS
CLUB MAHINDRA TRAVEL
ONE TIME HOLIDAY
FUN DAYS
Products & Services
Purple Season: This is period like New Year, summer holidays or Diwali holidays.
Club Mahindra Season
Red Season: Its second best category which covers allmajor long holidays &peak season for a particular location
White Season: Normal Season
Blue Season: Its off Season
Membership Structure
Club Mahindra Holidays is the largest vacation ownership brand outside the U S
39% of new members have enrolled through referrals from existing members
Club Mahindras Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India
Debt Free Company
IMPORTANT FACTS
West
Goa: Varca Beach & Emerald PalmGujarat: GirRajasthan: Jaisalmer, Navalgarh, Udaipur & KumbhalgarhMaharashtra: Tungi & Mahabaleshwar
Resorts
NORTH
Himachal Pradesh: Dharamshala, Manali, Shimla & KandaghatUttarakhand: Binsar Villa, Binsar Valley, Corbett, Mussoorie, Naukuchiatal, Kanatal
Resorts
South
Karnataka: Coorg & VirajpetKerala: Ashtamudi, Cherai, Kumarakom, Munnar, Poovar & ThekkadyTamil Nadu: Ooty, Kodaikanal, Puducherry, Yercaud, Masinagudi & Swami Malai
Resorts
EAST
Gangtok
Resorts
MissionGood Living. Happy Families.
VisionWe will be among the Top 5 companies of the world in terms of member base by FY 2016
Mission & Vision
SWOT
Strengths:BrandFinancial BackgroundWeakness:PromotionPricingOpportunities:Tapping Middle Class Poplution SectionInternational MarketThreats:Competitors1000 Rooms will added by 2014 endLoking at expansion in Sri Lanka and MalaysiaTargeting membership to grow up to 2,20,000 by FY 15.
Future Plans
Budget packages (booking 6 months prior)Making corporate packages (deals with companies)Offering attractive deals to regular customersExpanding international coverageExpanding tie ups with online partners like make my trip, ibibo, etcProviding special discount coupons to shareholders (eg titan)
Suggestions
THANK YOU