Tourism & Hospitality Club Mahindra
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Transcript of Tourism & Hospitality Club Mahindra
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Tourism & Hospitality
A Project Report on Enterprise Analysis
Introduction
Tourism & Hospitality in it itself is most diverse, exiting, challenging and important in every part of the world. Its carrier opportunities are also dynamic. Tourism and hospitality works with many travel agents, travel
operators, airlines, cruise lines, Government tourism commissions etc.
It is a multi billion dollar industry It depends on availability of leisure time and disposal
income. The authenticity, professionalism, and actual concern for the
happiness and well being of the customers that is communicated by successful organizations.
Leading Companies
CLUB MAHINDRA
Club Mahindra is the leading player in the leisure hospitality industry.
It was established in the year 1996. MHRIL’s flagship brand is “CLUB MAHINDRA” Rajiv Sawhney, CEO & MD, Mahindra Holidays & Resorts India
LTD. Some of the other popular brands offers Club Mahindra Fun days
& Svaastha Spa. The company has a customer base of more than 194000
customers and provide vacation ownership to the members. The Company has 45 resorts across India and Abroad. IT is committed to creating Magical Moments for their vacation
ownership members.
BRAND IDENTITY
In October 2013, MHRIL unveiled a new brand logo for its flagship brand “CLUB MAHINDRA” with the tagline “JIYO LIFE”
PRODUCTS OFFERING
Unique Tourism Leisure Hospitality Enjoyment of amities of a resort Food at Subsidized Rates Fun Activities Spacious Accommodation Sight Seeing
MEMBERSHIP OPTIONS
MEMBERSHIP OPTIONS
PURPLE RED WHITE BLUE
TYPES OF APARTMENTS
APAR
TMEN
TSSTUDIO
1 BR APARTMENT
2 BR APARTMENT
LIST OF CLUB MAHINDRA RESORTS
There are in total 42 in India and Some of the major Resorts are: Club Mahindra, Asthamudhi, Kerala Club Mahindra Emerald Palms, Goa White Meadows, Manali Club Mahindra, Kumbhalgarh, Rajasthan Club Mahindra, Dharamshala
INTERNATIONAL RESORTS
There are 3 international resorts of Club Mahindra are: Heritage Suites, Malaysia Mac Boutique Suites, Bangkok Arabian Dreams, Dubai
Strengths
Customer base of over 194000 members. 40+ Resorts in various locations. Brand presence is quite high due to excellent advertising. New under explored and lesser known locations. High Brand Recall Homely ambience and arrangements adds to its warmth as
a hospitality company.
Weakness
Quality of services and infrastructure is not constant throughout the brand.
Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)
Constant political disturbances within the country.
Opportunities
Incredible India Campaign Positive influence on foreigners travelling to India Domestic travel is increasing in India. Club Mahindra should organize programs for
foreigners.
Threats
Competing with international hospitality giants. Catering to all segments in this sector. Economic downtown might gave effect on equity
capital of the company.
Thank You.
A Team effort:Aditya Kumar [A10]Aditya Prasad [A11]Aishwary Patel [A12]Aalima Khan [A25]Ameya Bokil [A27]Ankita Kulkarni [A36]Hardik Kotak [A49]Vipula Dadhich [A57]
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