Tourism & Hospitality Club Mahindra
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Tourism & Hospitality
Tourism & Hospitality A Project Report on Enterprise Analysis
Tourism & Hospitality in it itself is most diverse, exiting, challenging and important in every part of the world.Its carrier opportunities are also dynamic.Tourism and hospitality works with many travel agents, travel operators, airlines, cruise lines, Government tourism commissions etc. It is a multi billion dollar industry It depends on availability of leisure time and disposal income. The authenticity, professionalism, and actual concern for the happiness and well being of the customers that is communicated by successful organizations.
CLUB MAHINDRAClub Mahindra is the leading player in the leisure hospitality industry.It was established in the year 1996.MHRILs flagship brand is CLUB MAHINDRARajiv Sawhney, CEO & MD, Mahindra Holidays & Resorts India LTD. Some of the other popular brands offers Club Mahindra Fun days & Svaastha Spa. The company has a customer base of more than 194000 customers and provide vacation ownership to the members.The Company has 45 resorts across India and Abroad. IT is committed to creating Magical Moments for their vacation ownership members.
BRAND IDENTITYIn October 2013, MHRIL unveiled a new brand logo for its flagship brand CLUB MAHINDRA with the tagline JIYO LIFE
PRODUCTS OFFERINGUnique TourismLeisure Hospitality Enjoyment of amities of a resortFood at Subsidized RatesFun ActivitiesSpacious AccommodationSight Seeing
TYPES OF APARTMENTS
LIST OF CLUB MAHINDRA RESORTSThere are in total 42 in India and Some of the major Resorts are:Club Mahindra, Asthamudhi, KeralaClub Mahindra Emerald Palms, GoaWhite Meadows, ManaliClub Mahindra, Kumbhalgarh, Rajasthan Club Mahindra, Dharamshala
INTERNATIONAL RESORTSThere are 3 international resorts of Club Mahindra are:Heritage Suites, MalaysiaMac Boutique Suites, BangkokArabian Dreams, Dubai
Strengths Customer base of over 194000 members.40+ Resorts in various locations.Brand presence is quite high due to excellent advertising.New under explored and lesser known locations.High Brand RecallHomely ambience and arrangements adds to its warmth as a hospitality company.
WeaknessQuality of services and infrastructure is not constant throughout the brand.Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)Constant political disturbances within the country.
OpportunitiesIncredible India CampaignPositive influence on foreigners travelling to IndiaDomestic travel is increasing in India.Club Mahindra should organize programs for foreigners.
ThreatsCompeting with international hospitality giants.Catering to all segments in this sector.Economic downtown might gave effect on equity capital of the company.
A Team effort:Aditya Kumar [A10]Aditya Prasad [A11]Aishwary Patel [A12]Aalima Khan [A25]Ameya Bokil [A27]Ankita Kulkarni [A36]Hardik Kotak [A49]Vipula Dadhich [A57]
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