Cloud Solutions for the Financial Services Industry

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    Savvis IT Inrastructure

    Cloud Solutionsor the FinancialServices Industry

    Use Case: Cloud solution

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    CIOs and IT management in the nancial services industry realize that

    cloud-based computing inrastructure enhances the value o their business

    oerings, by divesting themselves o the problems o managing what has

    become commoditized inrastructure and ensuring ever-stretched resources

    can be deployed onto strategic and value-adding initiatives. These organizations

    want to run mission-critical applications in the cloud at enterprise-class levels o

    availability, security and connectivity while retaining a exible architecture with

    capacity or expansion.

    Cloud economics are attractive and increasingly relevant to nancial services

    organizations. Due to the signicant amount o money and resources allocated

    to IT, these rms want a model that allows their assets to be used optimally, oten

    by multiple consumers, whenever possible.

    While the use o cloud computing continues to increase within the nancial

    services industry, Savvis has ound that many organizations are hesitant to jump

    into mass market cloud oerings. Concerns oten ocusing on the privacy

    and security o data and perormance o cloud-based applications have only

    recently been addressed with the arrival o enterprise-class cloud options such

    as the Savvis Symphony (www.savvisknowscloud.com) line o cloud services.

    Savvis knows how to assist. Our exible solutions provide clients with competitive

    advantages across the board, and our eorts in cloud computing are no dierent. Andnow wed like to share with you some specic cloud use cases that our nancial

    services enterprise clients are implementing. We hope you nd these examples

    valuable in your planning and uture decisions about cloud.

    Cloud Solutions or theFinancial Services Industry

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    Comput Powr

    Financial services rms oten require ad-hoc access to signicant computing resources, whether or

    applications such as risk management, mark-to-market or what-i scenario analyses. A large international

    bank recently needed 8,000 cores in order to calculate and pay back Troubled Asset Relie Program(TARP) unds. Because the cores would be unused ater the project ended, they decided against using

    physical inrastructure. Cloud computing or six months signicantly reduced costs or the bank.

    Another rm recently deployed approximately 50,000 servers dedicated or intermittent use in credit

    risk management calculations. Not only will this inrastructure oten sit idle, over time it will require

    maintenance and, ultimately, a technology reresh to remain up to date. Time and resources dedicated

    to running a physical data center undermine the value-added applications that run on these machines.

    Employing a dedicated cloud environment could have readily addressed these issues.

    Virtul Dktop

    Due to oshore growth in developing countries, a large international bank needed to regularly get new

    employees up and running on desktop computers. Because o security and other issues, it typically took this

    bank about our to six weeks to get an internally congured desktop procured and deployed. And during that

    time, the employee couldnt work on a computer. Now, using Savvis Symphony Virtual Private Data Center,

    virtual desktops can be congured and operational in about an hour. In addition, end users now remark

    positively on the more service-oriented approach they encounter when engaging with their IT teams.

    Ditr Rcovry

    An international nancial services company recently ound a way to save money using cloud computing

    to assist with its disaster recovery preparations. Previously, this client paid or active storage at two data

    center locations. So it was paying or and using space or a duplicate location that would be unused

    unless there was an emergency. Now, instead o this active-active site setup, the client uses cloud or

    an active-standby setup; important backup data is stored in a virtual private data center at a separate

    Savvis location. Should a disaster occur, the backup les go live and mission-critical applications can be

    accessed. A cloud-based business continuity/disaster recovery solution can be tailored according to the

    size and sophistication o the individual rm.

    Dvlopmnt nd Tting

    A global nancial services rm wanted to assess a third partys analytic modeling sotware. This rm

    needed a lab or 90 days to test the sotware, but its internal IT team said it would take six to nine

    months to procure, congure and release the necessary IT inrastructure. Because only non-public

    inormation was being modeled, cloud computing became an option. Instead o waiting or more than

    hal a year, this business unit called Savvis and the lab was running the next day.

    Cpx to Opx

    An IT contact rom a nancial services rm ound he needed increased exibility or his business unit.

    Whenever he wanted to buy anything, regardless o cost, he had to go through an extensive procurement

    process. He would attend monthly expenditure meetings to present his case or making the purchase.

    However, i he needed a service, he didnt have go through the process and could move orward under

    his own operating expense approval limits. Now, he not only has quick, sel-service access to cloud, he

    has moved much o his budget to an opex model. He can rapidly spin up environments, develop, test and

    deploy other applications or nancial customers all with low commitment and no capital expenditure.

    Cloud Use Cases

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    shrd Rourc

    Due to the nature o computing, a large international bank that was paying or a massive amount o

    physical IT inrastructure ound much o its IT space was unutilized at any given time. Now, the bank uses

    cloud computing to pool resources and share inrastructure and CPU globally. Internal groups only pay

    or what they use, with exibility and elasticity now built into their usage patterns.

    sprtion of Duti

    To address potential security issues and comply with separation o duties guidelines, one large investment

    bank now utilizes a segregated cloud-based development environment or third-party contractors to

    deploy and test sotware and applications developed by the rms internal development sta.

    sonl/Pk Burting

    One nancial rm decided to spend more o its time, energy and resources developing products and

    client relationships instead o ocusing on its corporate website. Because its website experiences extreme

    uctuations in demand driven by actors such as holidays, marketing campaigns and nancial earningsreleases it needed an IT structure that would support bursts o transactions at key times. A cloud

    solution rom Savvis did the trick. Instead o going down during peak trafc, the website now bursts into

    a cloud to remain operational.

    Hybrid Cloud solution

    A trading rm that was using a mass market cloud service provider ound it needed to tie its cloud

    back into its physical inrastructure. The service provider couldnt handle the request, so the rm went

    to Savvis or the solution. Through Savvis converged cloud network, the rm has private access to the

    cloud. With a physical presence in a Savvis data center, the rm can easily ip connected clouds on

    and o. As an added benet, this rm also now has access to Savvis nancial market ecosystem, in

    which nancial rms are housed in close proximity.

    economi of scl/Cot Trnprncy

    Sotware vendors which sometimes are

    nancial service rms themselves are aced

    with the challenge o a diminishing customer

    base, due to market attrition and continual

    automation o trading systems and unctions.

    As a result, the traditional end-user licensing

    model is difcult to sustain. One rm reduced

    inrastructure cost and increased economies o

    scale by migrating to a Sotware as a Service(SaaS) delivery model that utilizes cloud services.

    SaaS-based applications and services also allow

    this rm to allocate costs internally according to

    usage, thus increasing cost transparency within

    the organization.

    Private Cloud or Public Cloud?

    A private cloud commonly reers to an

    enterprises internal cloud within a

    corporate data center. It can also denote

    a dedicated cloud inrastructure residing

    in a service providers data center.

    A public cloud provides secure virtualized

    hosting via a scalable, multi-tenant

    inrastructure, allowing users to deploy

    and turn o compute resources quickly

    and easily.

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    Shorten Deployment Times

    It can take several months to get started i you use your existing inrastructure to

    develop, test and deploy new applications, as inrastructure needs to be procured,installed and congured. With a cloud platorm, you oten can be up and running

    the same day.

    Burst

    Meet seasonal or even unplanned spikes in demand or computing, network

    and storage resources. Your website will not shut down, and you dont need

    to overpay or space you wont be using during non-peak periods.

    Lower Capex

    Deliver new applications without the need or deploying capital to purchase

    equipment. Development and delivery can be managed as operating expenses.

    Pay-As-You-Go Cost Structure

    Pay or the resources you use, by the instance and by the hour.

    Technology AgnosticTo avoid being locked into a particular vendor, venue, product, etc., look or a

    technology-agnostic cloud vendor that leverages a choice o best-o-breed

    products and services.

    Industry GroupsThe emergence o industry groups and standards reect the growing acceptance

    o enterprise-class cloud computing among the nancial services industry. For

    more inormation, visit the ollowing organizations websites:

    DistributedManagementTaskForce(www.dmtf.org)

    EnterpriseCloudLeadershipCouncil(http://www.tmforum.org/

    EnablingCloudServices/EnterpriseCloudLeadership/8009/Home.html)

    Benets o Cloud Computing

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    All other trademarks and service marks are the p roperty o their respective owners. -1-

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    visit www.savvisknowscloud.com

    or www.savvis.net/fnancial.