Cloud Mobility: Enabling Mobility Accross Devices
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Transcript of Cloud Mobility: Enabling Mobility Accross Devices
How Does Mobile Cloud Affect Asset Ownership
Eduardo Méndez PoloTelefónica Spain
Telefonica is now a benchmark for the global Telco sector ...
• 1st International integrated Telco operator by customer base
• 1st European integrated Telco operator by market capitalisation
• Among the 50 largest companies in the world by market cap
• Among the 75 largest companies in the world by revenues (Fortune Global 500)
About 257,000 professionals• 31.1% in Europe• 68.1% in Latin America• 0.8% in others countries
Revenues (Jun’10): 29,053 Mill.€OIBDA (Jun’10): 10,905 Mill.€Net Income (Jun’10): 3,775 Mill.€
277.8 million accesses (as of Jun’10)• 101.7 million in Europe• 176.1 million in Latin America
Operations in 25 countries• 6 in Europe (1)
• 13 in Latin America (2)
• 3 through strategic and industrial alliances (3)
• 1st Telco in Dow Jones Sustainability Index
(1) Plus Morocco (2) Plus U.S.A. and Puerto Rico(3) China, Italy and Portugal
... as it enjoys an unique diversified portfolio among the largest operators worldwide
* Data Fixed Broadband of Vodafone as of as March 2010** Total of America Movil + Telmex + Telmex international*** Data UK of Deutsche Telekom as of as March 2010Total accesses (as reported by companies) =Fixed Lines + Mobile Customers + Narrow and Broad Band Internet + Pay TV
Top 10 - Total accesses worldwideMillion accesses as of June 2010
DIVERSIFICATION PROFILE Q2 2010
Accesses by Business
OIBDARevenues
Accesses by Region
T-Spain32.1%
Others & Eliminations 1.3%
T-Latam41.2%
T-Europe18.7%
T-Spain40.1%
Others & Eliminations 0.0%
T-Latam63.4% T-Europe
19.6%
T-Spain17.0%
T-Latam41.5%
T-Europe25.1%
152.4
158.7
182.0
215.3
258.0
277.8
301.6
313.9
352.4
554.0China Mobile
Vodafone *
China Telecom
China Unicom
Telefónica
AMX+TMX+TII **
Deuts. Telekom***
France Telecom
at&t
TeliaSonera
Wireline Data &
Internet 6.5%
Wireline 15.0%
Pay TV 1.0%Wholesale 1.5%
Mobile 76.0%
… which is valued by the markets placing Telefonica in the Top 5 in the global Telco sector
Telco sector worldwide ranking by market cap (US$ bn)
Source. Bloomberg 08/09/2010
57.4
59.5
68.5
71.9
84.4
102.8
107.7
130.1
158.7
216.5China Mobile
at&t
Vodafone
Telefónica
América Móvil
Verizon
NTT DoCoMo
NTT
Deutsche Telekom
France Telecom
Telefonica Cloud Services
mstore
saas (aplicateca)
security
storage as a service (disco virtual)
vlan
virtual hosting
The Cloud
Source: open cloud manifesto
Who are the service consumers?
Clic para editar título
• Haga clic para modificar el estilo de texto del patróno Segundo nivel
Tercer nivel
The Archives of Ontario Visual Database
Focusing
• End User to Cloud: Applications running on the cloud and accessed by end users
• Enterprise to Cloud to End User: Applications running in the public cloud and accessed by employees and customers
• Enterprise to Cloud: Cloud applications integrated with internal IT capabilities
• Private Cloud: A cloud hosted by an organization inside that organization’s firewall.
• Enterprise to Cloud to Enterprise: Cloud applications running in the public cloud and interoperating with partner applications (supply chain)
• Hybrid Cloud: Multiple clouds work together, coordinated by a cloud broker that federates data, applications, user identity, security…
End User to Cloud
Supporting the infrastructure basefor VAS
Enterprise to Cloud to End User
Source: utdallas.edu
Regular Cloud services: IaaS (Virtual Hosting, Storage), SaaS, ...
What do consumers want?
DATA SECURITY
REGULATION
COMPLIANCE
AVAILABILITY
LOCK-IN AVOIDANCE
COMPETITIVE PRICE
What do consumers want?
DATA SECURITY
REGULATION
COMPLIANCE
AVAILABILITY
LOCK-IN AVOIDANCE
COMPETITIVE PRICE
Comment to a survey to Cloud experts on Cloud Computing Journal
“I have one question regarding how we can deploy
heavy applications using Cloud Computing. Because it uses Internet and if it is down then it would be difficult to use
applications at that time.”
Some Predictions
By 2012, 20 percent of businesses will own no IT assets
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.
Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond
When customers need strong support to their professional or personal tools, they usually trust on operators
(Although they frequently complain against us)
How We Retain the Customer 1/2
Source: open cloud manifesto
Cannot be a black box
How We Retain the Customer 2/2
Have you tried turning it off and on again?The IT Crowd, Channel 4 UK
Service Level Management• Service Portfolio Management• Configuration Management• Support
o Incident Management Event Management
o Problem Management• Release Management• Change Management• Asset Management• Capacity Management• Performance Management
itSMF
Service Level ManagementEnterprise Customer Homework
STEPS INTO CLOUD1. Define Cloud Strategy and Identify your Starting
Point1. ROI analysis.2. Define security & compliance requirements3. Resources: Be sure you have the best professionals
2. Define the plan1. Sizing: Just a pair of web apps or the whole IT dept.?2. Management tools.3. Failover, High Availability and Load Balance tools.4. Define Phases
3. Set up Service Mngmt. and Quality Assurance4. Test5. Prepare the handling to migrated site
VirtualizationConsolidationResource
ManagementPrivateCloud
PublicCloud
THE PATH TO CLOUD
RISK MANAGEMENT1. Verify process and applications
independence.2. Integrations are accurately defined.3. Security levels are properly identified.4. Enterprise architecture is healthy.5. Dependence on communications.6. Cost.7. Application migrations
Service Level ManagementEnterprise Customer Homework
STEPS INTO CLOUD1. Define Cloud Strategy and Identify your Starting
Point1. ROI analysis.2. Define security & compliance requirements3. Resources: Be sure you have the best professionals
2. Define the plan1. Sizing: Just a pair of web apps or the whole IT dept.?2. Management tools.3. Failover, High Availability and Load Balance tools.4. Define Phases
3. Set up Service Mngmt. and Quality Assurance4. Test5. Prepare the handling to migrated site
VirtualizationConsolidationResource
ManagementPrivateCloud
PublicCloud
THE PATH TO CLOUD
RISK MANAGEMENT1. Verify process and applications
independence.2. Integrations are accurately defined.3. Security levels are properly identified.4. Enterprise architecture is healthy.5. Dependence on communications.6. Cost.7. Application migrations
“Cloud Computing is not a technologythat can just be turned on overnight”
Peter Tseronis, deputy associate CIO of the Energy Department and
chairman of the US Federal Cloud Computing Advisory Council
Other Issues: Diversity Management
How much diversity can you manage in your technology portfolio?
Will you reject a customer who does not comply with it?
To Sum Up
• Cloud Computing offering must be Customer centered, not Technology centered.
• Cloud Computing adoption must be Service Management centered.• Telco Clouds will provide customers the confidence in quality and
availability for service, infrastructure and communications.
Source: open cloud manifesto
Advance• Time• Tecnology• Specializat
ion
Usage- Users- Usability- Utility
Artisan (99%)
User (1%)
Technology as change driver
ExpensiveExclusiveUnique
ExpensiveExclusiveUnique
CheapPopularSerial
Professional (99%)
From Pottery to CeramicsPottery (job) – Ceramics (product)
Source: Luis Miguel Rosa, EXIN
Artisan (1%)
User (99%)
Profesional (99%)
Technology as change driver
From Infrastructure to ServiceInfrastructure Mgmt. (job) – Service Mgmt. (product)
ExpensiveExclusiveUnique
ExpensiveExclusiveUnique
Usage- Users- Usability- Utility
Advance• Time• Tecnology• Specializat
ion
CheapPopularSerial
Source: Luis Miguel Rosa, EXIN
Contact: [email protected]