Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation
25
#reelsumm it TOLE KHESIN | VP, MARKETING | 3PLAY MEDIA Closed Captions, Accessibility & SEO
-
Upload
3play-media -
Category
Technology
-
view
64 -
download
2
description
On July 25, 3Play Media's Tole Khesin spoke at the REELSummit in San Francisco about the benefits of adding closed captions to online video. Adding closed captions or transcripts to a video helps with: - SEO - Accessibility for deaf and hard of hearing - Better comprehension - Flexibility to view in noise-sensitive environments - Search & navigation - User experience - Legal compliance - Content marketing - Translation to foreign languages
Transcript of Closed Captions, Accessibility & SEO: ReelSummit 2014 Presentation
#reelsummit
TOLE KHESIN | VP, MARKETING | 3PLAY MEDIA
Closed Captions, Accessibility & SEO
#reelsummit
About 3Play Media
‣ Closed captioning + subtitling + transcription
‣ Based in Cambridge, MA
‣ 800+ customers in media, entertainment, enterprise, education
#reelsummit
Agenda
‣ What are captions?
‣ Benefits of captions & transcripts
‣ Accessibility laws
‣ Interactive demos
#reelsummit
What Are Captions
‣ Text that has been time-synchronized with the media
#reelsummit
What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects
#reelsummit
What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects
‣ Originated in the early 1980s for broadcast TV
#reelsummit
Terminology
‣ Captions vs. Transcript
#reelsummit
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
#reelsummit
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
#reelsummit
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time
#reelsummit
Caption Formats SRT Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC Example
#reelsummit
Why Transcribe?
#reelsummit
Why Transcribe?
‣ SEO
#reelsummit
Why Transcribe?
‣ SEO+7% Search Traffic+389 Inbound Links
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
48 MillionAmericans with some hearing loss
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%Closed caption users who don’t have any hearing loss
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing
#reelsummit
Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing
‣ Translation to foreign languages
#reelsummit
Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ July 11, 2014 ruling: Clips require captions too
#reelsummit
CVAA Certification
#reelsummit
Interactive Video Search (2/2)
