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/ Brief

Client:

Needs: PSS project to provide mental and physical

break through water or people attending

Politecnico Bovisa Campus

stress core values & communication + brand

extension + entry in drinking water eld

Values: Health & Cure Modesty Essence

Uniqueness Quality Reliability

Durability Purity Sotness

Freshness

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/ Insights

WLB moment: the break in an enlarged view; whenever

people eel to need a rest to reset because

they get stucked in their daily lie

Spottend Trend: CU(o)RE

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/ User

Stop. Spa. Go.

Traits: deep and rich inner lie

conscientious and hard working

sensible and sensitive, enjoy simplicity

respect and appreciation o nature and art

comort and well being when around water

stressed out and upset when overwhelmed

Needs: seek or solitude, relie and comort to reresh and

to restart

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/ System Map

money ow

material ow

inormational ow

WELCOME

WEBSITE

ADVERTISING

CLIENT

POLITECNICO

STUDENTS / PROFESSORS

STAFF / GUESTS

VENDING MACHINES

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/ Get Ready

SPA Kit

1 light bathrobe 100% cotton

1 towel 50100cm 100% cotton

1 pair o slippers

1 shoulder strap PVC Bag

available in F/M sizes,

external dimensions 38258m

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/ Check In

Entrance Key

timer & watch with clip

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/ Location

AB

C

D

E

LM

F

viaDura

ndo10

viaCan

di

TOUR DEAU Avne

The building will be collocated in the core o Politecnico

Bovisa Campus. Due to its position it will be easily accessibile

both rom the main campus entrance in via Durando, and

rom the lateral via Candiani.

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/ Building

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/ Ground Floor Plan

reception

elevator

get key

pay with

keyENTRY/EXIT

sink

toilette

CHANGING ROOM

lockers

stairs

go up

shower

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/ First Floor Plan

hot siting place

ICE AGE

stop rain

system

RAIN ROOM

stairs

go downpath

stairs

go down

ice wallice wall

temprature

control

system

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/ Entrance

ENTRANCE

reception service

entrance key

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/ Changing Room

CHANGING

ROOM

locker / changing room / shower

SPA kit

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/ Ice Age

ICE

AGE

hot lounge

ice wall

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/ Ice Age

ice theraphy

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/ Rain Room

RAIN

ROOM

rain shower

sound theraphy

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/ Rain Room

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/ Steam Room

STEAM

ROOM

steam relaxation

stone massage foor

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/ Steam Room

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underwater gym system

water massage

/ Pool

POOL

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/ Exit

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/ Online Advert

Avne Website

post in the news

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/ Online Advert

Design Polimi Website

post on the homepage

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Air Pillows

spread around the Campus

/ Outdoor Advert

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/ Indoor Advert

Sensorial Cubes

spread inside the University

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/ Eau d Avne

Vending Machine

at water 50cl

sparkling water 50cl

thermal water spray

empty bottles collector

0000

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/ WHY a success

S

O

TODAY

No way or a

physical & mental

break at Bovisa

Campus

Uneective and out

o target use o the

tower building

No presence o

Avne within

working and

accademic elds

FUTURE

Module applied in

crowed ofce areas

Design o new

dierent modules

or the water

teraphy service

New techlogy or

the hydro-teraphy

Service provided by

specialised sta

TOMORROW

Sensorial

experience and

health through

water

Mental and physical

break to reload and

to restart

Interaction o the

building with the

environment and

the users

Extension and

perception increase

o the brand

new hea

qu

sel servic

aordable s

medical qualit

prod

new service to ext

increase awareness

tangible answe

available during w

time /space break

new water terap

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Virginia Hechtel / Luo Lan / Victor Marinov / Deniz Ozgur / Bruno Santos