Client: Ministry of Economy of the Central Bosnia Canton ... - Vlasic tourism...Ministry of Economy...

Client:Ministry of Economy of the Central Bosnia Canton

Federation of Bosnia and Herzegovina

Contractor:ENOVA d.o.o. Sarajevo

Photographs:Mr. Jasmin Nuhić

Contents

Foreword......................................................................................................................................................................................5

Physical and geographic characteristics of Vlašić.............................................................................................9

Socio-geographic characteristics of Vlašić............................................................................................................19

Traffic and road infrastructure on Vlašić..................................................................................................................20

Skiing and snowboarding terrain capacity............................................................................................................23

Business strategy for tourism development of Vlašić and Travnik Municipality.............................57

Financial plan...........................................................................................................................................................................70

Destination management model...............................................................................................................................73

Concluding remarks............................................................................................................................................................89

Ministry of Economy of the Central Bosnia Canton Brochure - Vlašić Tourism Development Master Plan

5Foreword

Foreword

Dear Sir or Madam,

In the framework of its competences and liabilities and through a set of goals, measures, projects and programmes, the Ministry of Economy of the Central Bosnia Canton, as the initiator of development, is striving to make this canton a more promising, sustainable, and attractive location for foreign investments and above all make it recognised by the improved life standard of its citizens. In order to enhance economic and social development, the Ministry of Economy of the Central Bosnia Canton has determined several priority areas of action and intervention. The development of tourism and the tourism offer are highly positioned on the list of priorities. Recognising the tourism potential of Travnik Municipality and Vlašić Mt., the Ministry of Economy of the Central Bosnia Canton wishes to promote Travnik Municipality, Vlašić Mt., and the mountain resort into an attractive tourism destination as one of the driving forces of economic development in this region.

It is important to note that, thanks to its geostrategic position and natural resources, Travnik Municipality has developed into a recognisable cultural-historic centre, which complements its tourism potential with the natural diversity of Vlašić Mt., where winter tourism is the most developed and which possesses the most prominent potentials and attracts the interest of the majority of tourists.

However, despite the presence of numerous attractions, the current tourism offer of Vlašić Mt. and Travnik Municipality does not meet all the tourism potentials of this area, due to insufficient development of tourism infrastructure and supra-structure, and the lack of a well-conceived tourism product as a whole, which represent the basis for further tourism development and a high quality tourist experience in the area.

Based on the aforementioned, following the best international practice in drafting strategic tourism development documents, the Ministry of Economy of the Central Bosnia Canton has, in cooperation with Travnik Municipality, developed the Master Plan of Tourism Development in Vlašić and Travnik Municipality with 3D visualisation, in an attempt to ensure long-term sustainable tourism development, improve the tourism infrastructure and supra-structure, as well as to create new tourism products.

The Master Plan contains all the strategic and operative guidelines for tourism development in this area, and connects the use of the space with the concept of tourism and economic development in general. The consultant for the preparation of the Master Plan was a consortium consisting of: Enova d.o.o. Sarajevo, Institute for Tourism Zagreb and Bosna-S d.o.o. Sarajevo.


�Foreword

During the preparation of the Master Plan, workshops were organized in order to include stakeholders and individuals in the preparation of the Master Plan. Hence, we wish to thank the stakeholders and individuals who contributed to the preparation of the Master Plan by providing suggestions and opinions and making this document a valuable source of information. Given the scope of the Master Plan, this promotional brochure was prepared in a short and concise form, as a short version of the Master Plan, enriched with exclusive photos of Vlašić and Travnik.

The Master Plan represents a document for which we believe will serve for the welfare not only of the citizens of Travnik Municipality, but of all citizens of the Central Bosnia Canton. In this regard, we invite all the members of the social community to become actively involved and contribute to the process of the Master Plan implementation, in order to help us implement its goals and development vision together.

This promotional brochure is intended for all of you, our future business partners and investors, to whom we offer the full support and assistance of the Ministry of Economy of the Central Bosnia Canton and the Travnik Municipality. We would like to invite you to cooperate with us and we warmly welcome you!

Sedžad Milanović,Minister of Economy of the Central Bosnia Canton

9Physical and geographic characteristics of Vlašić


Physical and geographic characteristics of Vlašić

Geographic position of Vlašić Vlašić Mountain is located in the central part of Bosnia and Herzegovina. It is located in the Central Bosnia Canton in the northern part of Travnik Municipality. The Vlašić area totals 131 km2, which represents ¼ (24.75%) of the Travnik Municipality territory. The summit of Vlašić Mt. is 1943 metres above sea level, while Vlašić Plateau is at 1300 metres above sea level. According to geographic coordinates, Vlašić Mt. is located on 44o 14’ N and 17o 40’ E.

The northern border of Vlašić extends identically to the municipal boundary, with a southward deviation at the territory of Krike settlement, while the eastern border is defined from north to south by cadastral boundaries of settlements Šišava and Paklarevo, by the eastern end of the formation of Paklarska stijena, Brajkovica and Kajabaša plateaus. The southern boundary extends from west to east and is defined by the regional road Vitovlje – Turbe, by northern edges of the building regions of settlements Šešići, Đelilovac – Vlajsovići, Podkraj, Sečevo – Škulji – Đaci, Paklarevo, Ovčarevo, by local roads between those settlements, and by Oraški Kik ridge to Kajabaša summit.

Geo-communication position of Vlašić Given its central position, Vlašić Mt. represents an important intersection of traffic routes. Vlašić Mt. is equally distant from the sea as well as from larger continental cities of neighbouring countries: Zagreb 380 km, Split 230 km, Belgrade 400 km, as well as larger regional centres within Bosnia and Herzegovina: Banja Luka 180 km, Sarajevo 120 km, and Mostar 200 km, while it is 28 km away from the City of Travnik. Moreover, the regional road R413: Travnik – Skender Vakuf – Banja Luka, leads across Vlašić Mt.

The geo-communication position of Vlašić can be estimated as very favourable compared to the existing traffic matrix, and it is especially favourable when compared to the potential for improvement – the redesign of regional and local travel routes. Regional roads enable two-way and dual ring access to urban centres of Travnik and Turbe, and, at the same time, they represent a direct link with the main road M5, part of the European route. This means that the Vlašić territory is a favourable destination for Sarajevo (M17), Zagreb (M5, M1�), and Split (M1�). On the other hand, across Vitovlje, the regional road R413 enables access from Banja Luka, Zagreb, etc.

Road communication with Sarajevo is realised via motorway and the main road. The construction of a two-lane expressway is planned which will make the travel time from Sarajevo to Travnik and Vlašić one hour. The proximity of the Sarajevo Airport enables the air communication of Vlašić with global centres.



Geomorphological characteristics and hypsometric structure of Vlašić Geomorphological diversity, a great variety of slopes with northern exposure, and a rich variety of slopes (from under 20% to over 40%), represent the basis for determining the suitability of Vlašić for allocating a larger number of terrain adapted and equipped for different categories and types of skiing.

The central plateau is represented by slightly undulated terrain around Vitovlje settlement as well as between Mudrike and Šišava (Babanovac) settlements. The high plateau is represented by numerous peaks above 1�00 m (Paljenik 1943 m, Pavo 1817 m, Čavo 1807 m, Crni Vrh 1732 m, and further to east in extended scope Vlašićka Gromila 1919 m, Kapak 1752 m, Grčaj 1713 m and other). Southern peripheral formation, with Galica Mt on southwest and south, represents a high front with a series of peaks over 1�00 m. The western half of Galica, titled Knežnica, is especially articulated. Its parts descend: northwards (Kragulj above Mudrika and Visovi), and merge with Galica and end with slope Gora at the eastern end near Harambašina voda, westwards slopes above Gostilja and Jusića Šlag; southwards in the form of steep slopes and spurs Sažičke Strane, Lukića Kosa, Kaurinova Kosa, and a unique formation Paklarske stijene, as rugged and impressive curtain, appears at the far southeast part of Galica, i.e. south from central high plateau. Forests and pastures with katuni (temporary settlements for livestock grazing on the mountains) alternately extend between Knežica and Galica.

Northern peripheral formation, with slopes, which descend towards the right side of the watercourse of the Ugar River, intermittently steep, canyon-like, dredged, and only at several places with accessible enlargement along the coast, mostly where tributary Islamov potok, stream Ugrić, stream Tamara, and stream Pljačkovac pour into the Ugar River. Formations of these slopes are arranged from west to east as follows: Omarak, Tamara, Rustovi, Kruševo, Zbijeg, Solila, Oriške strane and Orlovača. Above are Sažičko Polje, Katunišće and Ravna Planina. Larger slopes on the western bank of the Ugar River are Markovac, Zečija kosa and Stojanovac. They are upstream from Čatić, i.e. east from stream Markovac, and between are streams Markovac, Sustinovački potok, stream Vranjevac, and stream Šantić.



Hydrographic characteristics of Vlašić Mt Central, northern, and western parts of Vlašić belong to the upper basin of the Ugar River, which pours into the Vrbas River downstream from Jajce.

Southern part of Vlašić (an area of over 30 km2) belongs to the Lašva River basin. A small part, at the far east (over 10 km2 of area), drains into the Bila River and further into the Lašva River. Accordingly, these parts of the area of Vlašić plateau belong to the Bosna River basin. Further hierarchical sequence of belonging to basin areas, across the rivers Vrbas and Bosna, are the rivers Sava, Danube, and finally the Black Sea Basin. Since the Vlašić plateau is a karst area, it is scarce in surface waters.

The only constant surface watercourse is the Ugar River (with right tributaries of stream Ugrić and stream Pljačkovac and left stream Lužnica and Dedića potok), which takes the surface waters into the Vrbas River basin. The Ugar River springs at the far northeast in the form of several small springs at between 1580 – 1�00 metres above sea level and one larger spring at about 1.5 km downstream along the Ugar River at 1327 metres above sea level. Down the stream, the Ugar River falls steeply and enters a deep pass between Imljan and Pougarje running through it all the way to the mouth of the Vrbas River.

Along the spring of the Ugar River, the Vrbanja River spring zone is located at the north, while springs of two larger tributaries of the Bila River are located at the east.

Apart from the aforementioned larger spring of the Ugar River, the covered territory includes several smaller springs: spring Duga, spring Ugar, spring Ugrić, spring Santić, spring Koritovac, spring Mrakića and Jaz, spring Biljke and Studenac, spring Pašinac. Spring Santić is located at the southwest edge of the territory.



Climate characteristics of Vlašić The general climate characteristics of Vlašić are sub-mountain climate that prevails in sub-mountain areas and mountain climate on the mountain with annual overcast of 5.5. The number of days with precipitation increases with the increase of sea level – �4 days (Imljani). Snow cover in the mountain region can last up to 90 days. Mountain regions are almost constantly windy (Imljani: 92.�%), and the usual wind direction is opposite to the direction in the valleys. North and south winds (5�%) prevail on Vlašić (Imljani), which means that the relief does not have a big impact on the general atmospheric circulation.

The average annual precipitation is 1418 mm, and the minimum is in January 77 mm, while the maximum is in October 188 mm. Snowfalls were not recorded only during winter months. Snow frequently stays in karst valleys and sheltered sides of mountains even during June. Snowfalls are heavy, especially at the higher altitudes; therefore, out of overall number of days with precipitation, the number of days with snowfalls is from 35 to �0, depending on the area’s altitude. The average height of snow cover is from 40 to �0 cm, and in average it stays over 90 days at altitudes over 1�00 meters above sea level.

Frost appears from the beginning of October to mid-April, and fog is frequent sometimes posing a threat for cattle breeders and hikers.

Vlašić plateau is under the influence of mountain climate. Within this climate type, secondary max precipitation is emphasised more clearly in the spring months in May and June. Summer months are fresh and temperature is below 180 C, winters are cold and temperature is below -30 C, while the annual average is �0 C.

The Vlašić area is fairly windy (only about �-7% of calm). The main wind direction is north – south and vice versa. The entire territory is relatively bright and considerably more than 50% of the year is sunny. According to the overall number of average days with snow cover of 30 cm, it can be stated that the average number of days for the December – March period is 13.7 days with snow cover of 30 cm.



Biogeographic characteristics of Vlašić Given the diverse terrain, differences in sea level, amount and form of precipitation, exposure to wind, i.e. diverse living conditions and habitats in the mountain, the plant life is very rich and diverse, especially the endemic plants (limited forms, greater or lesser distribution). Vlašić belongs to the range of continental Dinaric Alps and is characterised by widely distributed dark coniferous forests in mountain and subalpine belt all the way up to 1700 metres above sea level. Prior to the anthropogenic influence above the belt of dark coniferous forests at the peaks of Vlašić, the ecosystem of coniferous thicket of juniper pine was developed, which is almost extinct today and turned into an ecosystem of mountainous swards on limestone, or into mountainous swards on acid soils. The vegetation of Vlašić, given its geographic, geologic, climate, and historic circumstances and conditions, shows possesses horizontal and vertical diversity.

Of all coniferous species, the most widespread is spruce (Picea excelesa), while out of deciduous species the most represented is beech (Fagus silvatica). Others are: maple, ash, oak, hornbeam, etc. Low shrubs and bushes: hazel (Carylus avelana), Alpine rose (Rosa pendulina), blackberry (Rubus hirsutus), etc. grow at places where forest shifts to pasture zone and in the forest zone itself. Pasture vegetation occurs alongside forest vegetation at 1000 metres and it gradually becomes more pronounced, while as of 1500 metres it predominates in the landscape. Matgrass (Nordus strictae) dominates the mountain pastures. Many other ground floras, such as wild clover, fescue grass, grow in forest regions in meadows and pastures. There are numerous endemic species on Vlašić which deserve special attention and protection, because many of them are very rare today and their survival is endangered because of the increasing environment pollution and unplanned and uncontrolled construction, excessive gathering and alike.

The following plant species live on Vlašić which are endemic, glacial relicts, or are used as horticulture or medicinal species. Many of plants on Vlašić are curative, nectariferous, and are widely applied in folk medicine. Moreover, there are many edible, inedible, and poisonous mushrooms. For example, edible mushrooms include different sorts of edible bolete, as well as puffball, parasol mushroom, chanterelle, milky caps, morel, Caesar’s mushroom, saffron milk cap, St. George’s mushroom, green cracking Russula, and others. Poisonous mushrooms include fly agaric, death cap, panther cap, elfin saddles, and velvet milk cap.

19Socio-geographic characteristics of Vlašić


Socio-geographic characteristics of Vlašić

Population, settlements, habitation, housing infrastructure and construction on Vlašić

The villages on Vlašić are distributed mostly on slopes up to 700-1300 metres above sea level. The most populated village is Gornji Korićani at 1280 meters. There are temporary livestock settlements on Vlašić. These are summer lodgings characteristic of mountain landscape called “kolibe” or “kućare” in Vlašić. They are made of stone and wood combination with small bedrooms and rooms for cheese production. The rural settlements are of dispersed type which used to be built out of solid material, stones, while today these facilities are made of modern construction materials (brick, etc.).

In terms of working activities, in addition to traditional agriculture, primarily animal husbandry, a large number of residents are employed in industry and civil engineering, and more recently in catering and tourism. Such activities result in constant daily migrations from villages to towns. According to typology, all statistically registered villages on Vlašić are rural settlements. There are a total of 1� registered villages and hamlets on Vlašić. Babanovac is a sport-recreational-tourist settlement, and consists mostly of individual housing facilities – weekend cottages and apartments.

In 2012, the number of registered accommodation facilities (hotels, mountain lodges, apartments, villas, and guest houses) on Vlašić amounted to 42. The share of beds per type of accommodation facility in percentages in 2012 is shown in the following chart.

20Traffic and road infrastructure on Vlašić


Traffic and road infrastructure on Vlašić

Regional roads on Vlašić

The most important roads are the regional roads. The most significant roads are: regional road R 413 Turbe – Vitovlje – Skender Vakuf with a branching road (on the Hajdučka Kosa locality) to Babanovac. The 7.5 km branching road to Babanovac leads via Mudrik. Most of traffic from Travnik – Vlašić plateau (Babanovac) takes place via this road because it is of excellent quality, has favourable route elements and is paved. The distance from Travnik to Babanovac via Turbe in this direction is 28 km. An extremely favourable two-way access to Babanovac enables attractive round trips for tourists: Travnik – Turbe – Gostilj – Mudrike – Babanovac – Galica – Travnik.

The regional road R 413 is the backbone for communicating with the neighbouring municipalities of Skender Vakuf and further with Banja Luka and Croatia. The branching road R 413b from Gostilja enables communication with the Municipality of Dobretići, and further with Jajce, Bihać, and Croatia.

Local roads on Vlašić

Important serviceable local roads are: Galica – Devećani (mountain lodge) – Opaljenik (Vlašić summit 1933 m and TV tower); Galica – M. Šantić (mountain lodge) – Kraljičina voda locality, which joins the local road of Dub settlement (south-eastwards) – Ljuta greda locality (north-eastwards), 18.7� km long; Vitovlje – Sažići – Gračani; Gostilj – Do – Odžak – Vitovlje: Vitovlje – Dedići; Čogići – Mudrike – Drljevine; Prisoje locality on the curve of the new regional road – Rakita – Vučjak (the locality on the old regional road); Babanovac – Donja Šišava.

Other routes are in a very poor condition, rugged even for off-road vehicles. The most significant ones are Babanovac – Ugar – Ćatići; Donja Šišava – Ćatići, Maglići – Golići – Žilići. The lack of pedestrian infrastructure (pedestrian crossings, and other) is evident in the entire territory of Vlašić plateau, which threatens pedestrian safety.

23Skiing and snowboarding terrain capacity


Skiing and snowboarding terrain capacity Overview of the main parameters of Vlašić development

Based on the best global practice and International Planning Standards for medium-sized mountain destinations, the Master Plan defines the average framework and guidelines for the development of Vlašić.In order to provide guidelines for successful positioning of Vlašić on the tourism market, an analysis of weaknesses of Vlašić Mt. as a ski centre was conducted. These limitations can help lead to quicker market positioning, differentiation and identification of new options.

The Master Plan evaluates the existing state and compares it to the international standards. An overview of the main parameters for the year 2012, compared with the guidelines of international planning standards, is provided in the following table, together with the options described by the Master Plan.

Vlašić 2012

Guidelines according to IPS

Gaps with regard to IPS

Options according to the Master Plan

Slope size [ha] cca. 50 180 -220 130 - 170 225,�

Slope length [km] 14 50 - 55 3� - 41 50,25

Average slope width [m] 35 35 - 40 0 - 5 30 - �0 (average 42,5�m)

Total slope capacity (number of skiers) 2700 10000 - 12000 7300 - 9300 1�551

Vertical transportation capacity [skier/h] 4300 28000 - 32000 23700 - 27700 35700

Vertical transportation capacity [millions VTM/h] 1,07 �,5 - 7,5 5,5 - �,5 11,97

Snowmaking 8% 75 - 80% �7 - 72% 75-80%

Beds in accommodation facilities 94�9 7800 - 9400 - 22758

Parking for daily visitors 350 2100 - 2500 1750 - 2150 �324



Existing ski-lifts, slopes, and other infrastructure on Vlašić

The ski resorts on Vlašić currently have 7 ski-lifts, of which 2 are small ski lifts. Out of total number of lifts, two are not in use. Overall current usable lift capacity is 4.300 skiers/h; i.e. 819.800 VTM/h. Insufficient parking space on Vlašić represents a problem as well. Cannons on Vlašić have been functional since the 2010/2011 ski season. Electrical installations were placed on the entire central slope of the “Babanovac” ski-lift.

The “Babanovac” ski-lift is also equipped with lighting for night skiing which usually starts (on Wednesday, Friday, Saturday) from �:30 pm to 9:30 pm. A ski slope for Nordic skiing on Vlašić is currently being built.

Potential ski-lifts, ski slopes and other infrastructure on Vlašić

In addition to the existing 4 slopes and 5 ski-lifts, out of which 2 are currently not in use, the Master Plan foresees the building of 34 new ski slopes which would altogether make up app. 50 km of ski slopes, as well as 1� new ski-lifts which would serve the ski slopes in the centre and amount to a total ski slope capacity of 1�.551.

Ten areas are proposed intended for placing a parking space with a capacity of �.324 parking spots. According to the Master Plan, the possible number of beds in accommodation facilities on Vlašić is 22.758.

The land base analysis within the base areas of proposed ski-lifts and slopes has shown that the achieved capacity exceeds the overall needs of the ski system for accommodation capacity and stationary traffic (car parks).

These data indicate that the development of ski systems within the base areas proposed in the Master Plan is practical from the point of view of defining both accommodation capacities and parking capacities. Ski slope and ski-lift parameters per the localities are provided below.

24



Babanovac Locality (B)

Ski slope parameters –Babanovac Locality (B)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol

m m m m m ha %Stand.

symbolStand.

categorySkiers/

haSkiers

B1 152� 1230 29� 1800 40 7,2 1�,4 (max32) blue upper

beginner 45 324

B2 1450 1230 220 1150 40 4,� 19,3 (max32) blue upper

beginner 45 207

B3 152� 1230 29� 1�50 40 �,� 18,5 (max34) blue low

intermediate 30 198

B4 1450 1330 120 �50 40 2,� 18,5 blue upper beginner 45 117

B5 1290 1150 140 700 40 2,8 20 blue upper beginner 45 12�

B� 1290 1150 140 �50 40 2,� 21,5 blue upper beginner 45 117

Ski-lifts parameters –Babanovac Locality (B)

Lift

Dep

artu

re st

atio

n

heig

ht

Arriv

al te

rmin

al

heig

ht

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th (a

ppro

x.)

Ski-l

ift c

apac

ity

Lift

tran

spor

t in

tens

ity

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol

m m m m skiers/ h 000 m/ s 0 m/day % %skiers/

day

SL1 1230 152� 29� 1000 2400 710,4 3 7 2237 90 90 1800



Markovac Locality (M)

Ski slope parameters –Markovac Locality (M)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand.

categorySkiers/

haSkiers

M1 152� 1100 42� 2100 40 8,420,3

(max33)red intermediate 22 184

M2 152� 1100 42� 1�50 �0 9,925,8

(max48)black expert 7 �9

M3 152� 1230 29� 1�00 �0 9,�18,5

(max�5)black expert 7 �7

M4 152� 1300 22� 1000 40 422,�


M5 152� 1490 3� 500 30 1,5 7,2 black beginner 55 82

Ski-lifts parameters –Markovac Locality (M)

Lift

Dep

artu

re

stat

ion

hei

ght

Arriv

al te

rmin

al

heig

ht

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th

(app

rox.

)

Ski-l

ift c

apac

ity

Lift

tran

spor

t in

tens

ity

Rope

spee

d

Wor

k ho

urs

Vert

ical

de

man

d

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol

m m m m skiers/h 000 m/ s 0 m/day % % skiers/ day

U1 (folding three- seat lifts) 1100 152� 42� 1550 2400 1022,4 5 7 7850 95 95 822

SL3 1320 152� 20� 750 1300 2�7,8 3 7 4250 90 90 357

SL4 1300 152� 22� 900 1400 31�,4 3 7 4250 90 90 422

SL8 1488 152� 38 480 1200 45,� 3 7 750 80 80 272



Pavo – Ugar Locality (P)

Ski slope parameters –Pavo – Ugar Locality (P)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand.

categorySkiers/

haSkiers

P1 1800 1100 700 2�50 �0 15,92�

(max�8)black expert 7 111

P2 1800 1100 700 2�00 �0 15,�2�,9

(max55)black expert 7 109

P3 1�00 1490 110 700 30 2,115,7

(max45)blue

upper beginner

45 94

P4 1800 1500 300 1400 40 5,� 21,4 blueupper

beginner45 252

Ski-lift parameters –Pavo – Ugar Locality (P)

Lift

Dep

artu

re st

atio

n

heig

ht

Arriv

al te

rmin

al

heig

ht

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th

(app

rox.

)

Ski-l

ift c

apac

ity

Lift

tran

spor

t in

tens

ity

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol


U2 (folding three-seat lifts)

1100 1800 700 2450 2400 1�80 5 7 8750 95 95 1212

SL5 1570 1800 230 1050 1200 27� 3 7 8750 95 95 199

SL� 1508 1800 292 1300 1200 350,4 3 7 1500 90 90 1324



Zečija Kosa Locality (ZK)

Ski slopes parameters – Locality Zečija Kosa (ZK)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand.

categorySkiers/ ha Skiers

ZK1 1�50 11�0 490 1900 40 7,�25,8

(max48)red

upper intermediate

15 114

ZK2 1�50 11�0 490 1750 40 728

(max55)red

upper intermediate

15 105

Ski-lifts parameters –Zečija Kosa Locality (ZK)

Lift

Dep

artu

re st

atio

n h

eigh

t

Arriv

al te

rmin

al h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th

(app

rox.

)

Ski-l

ift c

apac

ity

Lift

tran

spor

t int

ensit

y

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol

m m m m skiers/h 000 m/ s 0 m/day % % skiers/

day

SL7 11�0 1�50 490 1500 1200 588 3 7 �250 90 90 533



Harambašine Vode Locality (HV)

Since Harambašine Vode locality represents a link between the localities of Babanovac – Zečija Kosa and Gostilj – Mudrike in the overall ski slopes system, it is recommended that the ski-lift U3 (fixed three-seater) is replaced with a four- or six-seat cabin lift. With regards to both the summer and winter tourism offer, this will enable the following:

• Transport of skiers from the primary stationary traffic area (1320 m) to Pavo (1800 m) would significantly relieve traffic at the Babanovac territory. Daily or weekend skiers can use the indicated car parking with direct transport to the initial height of Babanovac – Zečija Kosa ski system at opposite slopes of mountain massif. Thus, undesired concentration of vehicles and skiers at the already congested locality of Babanovac centre would be avoided;

• Skier transport from Babanovac – Zečija Kosa locality to Gostilj – Mudrike locality;

• Transport of extreme skiers, backcountry skiers and snowboarders;

• Transport of all target user categories in the summer period to Pavo (1800 m) where the development of accompanying catering facilities in winter and summer should be considered.

3�Skiing and snowboarding terrain capacity


Galica Istok Locality (G)

Ski slope parameters – Galica Istok Locality (G)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(app

rox.

)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand. category Skiers/ ha Skiers

G5 1490 1300 190 1100 30 3,3 17,3 blue upper beginner 45 148

G� 1490 1300 190 1000 30 3 19 blue upper beginner 45 135

G7 1470 1320 150 1000 30 3 15 blue upper beginner 45 135

G8 1470 1320 150 800 30 2,4 18,8 blue upper beginner 45 108

G9 1440 1320 120 500 30 1,5 24 blue upper beginner 45 �7

G10 1440 1320 120 550 30 1,� 21,8 blue upper beginner 45 74

Ski-lift parameters –Galica Istok Locality (G)

Lift

Dep

artu

re

stat

ion

hei

ght

Arriv

al te

rmin

al

heig

ht

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th (a

ppro

x.)

Ski-l

ift c

apac

ity

Lift

tran

spor

t in

tens

ity

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol


SL10 1300 1490 190 950 1200 228 3 7 1500 90 90 8�1

SL11 1320 1470 150 750 1200 180 3 7 1500 90 90 �80

SL12 1320 1440 120 400 1200 144 3 7 1500 90 90 544



Galica Zapad Locality (G)

Ski slope parameters –Galica Zapad Locality (G)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand. category

Skiers/ ha

Skiers

G1 1485 1300 185 1200 30 3,� 15,4 blue upper beginner 45 1�2

G2 1485 1300 185 1100 30 3,3 1�,8 blue upper beginner 45 148

G3 1500 1300 200 1�00 30 4,8 12,5 blue upper beginner 45 21�

G4 1500 1300 200 1�50 30 4,9 12,1 blue upper beginner 45 222

Ski-lift parameters –Galica Zapad Locality (G)

Lift

Dep

artu

re st

atio

n h

eigh

t

Arriv

al te

rmin

al h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th

(app

rox.

)

Ski-l

ift c

apac

ity

Lift

tran

spor

t int

ensit

y

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol


SL9 1300 1485 185 1050 1200 222 3 7 1500 90 90 839

U� (fixed three- seat lifts)

1300 1500 200 1500 1800 3�0 2,5 7 1500 90 90 13�0



Knežica Locality (K)

Ski slope parameters – Knežica Locality (K)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand.

categorySkiers/

haSkiers

K1 1454 12�0 194 �00 50 332

(max3�)red intermediate 22 ��

K2 1454 12�0 194 �00 50 332

(max39)red intermediate 22 ��

K3 1�00 12�0 340 1800 40 7,2 18,9 blue viši početni 45 324

K4 1�00 12�0 340 1800 40 7,2 18,9 blue Viši početni 45 324

Ski-lift parameters – Knežica Locality (K)

Lift

Dep

artu

re st

atio

n he

ight

Arriv

al te

rmin

al

heig

ht

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th (a

ppro

x.)

Ski-l

ift c

apac

ity

Lift

tran

spor

t in

tens

ity

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol


SL13 12�0 1454 194 520 1200 232,8 3 7 4250 90 90 310

U7(fiksni

trosjed)12�0 1�00 340 1�00 1800 �12 2,5 7 1500 90 90 2313



Mudrike Istok Locality (MU)

Ski slope parameters – Mudrike Istok Locality (MU)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand.

categorySkiers/

haSkiers

MU5 1�10 1150 4�0 1�00 �0 9,�28,8


MU� 1�10 1150 4�0 1550 �0 9,329,7


Ski-lift parameters – Mudrike Istok Locality (MU)

Lift

Dep

artu

re st

atio

n

heig

ht

Arriv

al te

rmin

al

heig

ht

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th

(app

rox.

)

Ski-l

ift c

apac

ity

Lift

tran

spor

t int

ensit

y

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol


U9(fixed three- seat

lifts)1150 1�10 4�0 1450 1800 828 2,5 7 8750 95 95 597



Mudrike Zapad Locality (MU)

Ski slope parameters – Mudrike Zapad Locality (MU)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand.

categorySkiers/

haSkiers

MU1 1�00 1250 350 1300 40 5,227


MU2 1�00 1250 350 1300 �0 7,82�,9

(max�2)black expert 7 54

MU3 1�00 11�0 440 1100 �0 �,�40

(max90)black expert 7 4�

MU4 1�00 11�0 440 1000 �0 �,044


Ski-lift parameters – Mudrike Zapad Locality (MU)

Lift

Dep

artu

re st

atio

n

heig

ht

Arriv

al te

rmin

al h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th

(app

rox.

)

Ski-l

ift c

apac

ity

Lift

tran

spor

t int

ensit

y

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol


SL14 1250 1�00 350 1150 1400 490 3 7 �950 95 95 445

SL15 11�0 1�00 440 850 1400 �1� 3 7 8750 95 95 444



Gostilj Locality (GO)

Ski slope parameters – Gostilj Locality (GO)

Ski s

lope

s

Star

t hei

ght

Fini

sh li

ne h

eigh

t

Altit

ude

diffe

renc

e

3d/ g

is le

ngth

(a

ppro

x.)

Aver

age

wid

th

Slop

e siz

e

Aver

age

incl

inat

ion

Clas

sifica

tion

Skie

r cal

ibre

Reco

mm

ende

d de

nsity

Reco

mm

ende

d ca

paci

ty

Name and symbol


symbolStand.

categorySkiers/

haSkiers

GO1 1�00 1150 450 1300 �0 7,834,�


GO2 1�00 1150 450 1200 �0 7,237,5


GO3 1250 1000 250 1700 40 �,814,7


GO4 1250 1000 250 1�00 40 �,415,�


Ski-lift parameters – Gostilj Locality (GO)

Lift

Dep

artu

re

stat

ion

hei

ght

Arriv

al te

rmin

al

heig

ht

Altit

ude

diffe

renc

e

3d/ g

is ro

ute

leng

th (a

ppro

x.)

Ski-l

ift c

apac

ity

Lift

tran

spor

t in

tens

ity

Rope

spee

d

Wor

k ho

urs

Vert

ical

dem

and

Boar

ding

effi

cien

cy

Paus

e fa

ctor

CCC

Name and symbol


U8(fixed three-

seat lifts)1000 1250 250

cca 1500

1800 450 2,5 7 4250 90 95�33

U10(fixed three-

seat lifts)1150 1�00 450

cca1220

1800 810 2,5 7 8750 95 95 584



Mountain area conceptual plan

Ski resort construction phases In order to meet the goals defined in the Master Plan, the project of the ski resort construction should be implemented according to the following phases and per the following localities:

• Phase 1: Babanovac-Harambašine Vode locality for 6.941 skiers,• Phase 2: Gostilj-Mudrike locality for 2.703 skiers,• Phase 3: Knežnica-Galica Istok locality for 6.907 skiers.

The implementation of the proposed phases for building ski slopes on Vlašić would gradually increase the number of potential skiers, i.e. the increase of CCC1 according to the following table:

Prikazmijenjanja KNK

Babanovac MarkovacPavo- Ugar

Zečija kosa

Galica istok

Galica zapad

KnežicaMudrike

istokMudrike

zapadGostilj

1800 1873 2735 533 2085 2199 2�23 597 889 1217

Phase 1: �941 Phase 3: �907 Phase 2: 2703

Phase 1+2: 9�44

TOTAL VLAŠIĆ: Phase 1+2+3: 16551

1 Comfortable carrying capacity = the number of skiers who can use a certain ski-lift and slope system at any moment so to meet the maximum positive experience, ensure sufficient safety for each user, and preserve the environment effectively.



Foothills conceptual plan

Decentralisation concept

In order to meet the planned vision of Vlašić development, it has been proposed to retain and develop the Babanovac centre and develop a secondary centre in Harambašine Vode. This concept opens the possibilities for the centre Harambašine Vode to become the primary centre on Vlašić with numerous attractions in the future, through development in phases, due to a favourable terrain for development, disposition, insolation, access routes, and other benefits.

This concept represents the principle of planning ski centres in accordance with international principles for dislocating the base area from ski slopes, based on which it is possible to relieve these systems in terms of traffic, stationary traffic (car parks), and accommodation capacity. This centre would serve as a link with other separated ski systems such as Zečija Kosa, Pavo-Ugar, Markovac and Babanovac, with the help of the U3 ski-lift which was proposed as a four- or six-seat cabin ski-lift.



Harambašine Vode Centre

Harambašine Vode centre is conceived as a synergy of attractions required for a unique mountain experience for the visitors. The centre contains open areas such as the square, the commercial and catering facilities, and accommodation capacities in the form of residential housing and hotels, as well as the ski-lifts departure terminals, the cultural facilities in form of galleries, exhibition pavilions and other accompanying facilities.

Within the newly planned Harambašine Vode centre, a diverse offer was created in order to meet the needs of different users, all intended to leave a positive impression on the users and visitors of the Vlašić ski centre so they visit the centre again.

The phased construction of the ski resort and the development of a secondary centre would help to achieve decentralisation of the Vlašić ski centre with a diverse offer, leading to enriching the tourism potentials and raising the competitiveness of Vlašić.



General infrastructure plan

The Master Plan defines the general infrastructure plan on Vlašić with regards to transport (road) infrastructure, potable water supply, rainwater and sewage system, watercourse regulation and control, municipal waste disposal, electricity supply and renewable energy sources.

The phases of development of road infrastructure per the localities have been defined, and the guidelines for in line with the estimated traffic load have been provided. The need for drinking water was determined and the water supply principle was defined, as well as the system and principle for wastewater and rainwater disposal. Protection of settlements from high waters has been planned through the regulation of waterbeds of watercourses flowing through the settlements in this area, where necessary.

The development of the power and telecommunication system on Vlašić has been harmonized with the plans for demographic, economic, tourism and physical development of Vlašić.

Due to the fact that Vlašić possesses significant potential for energy production from renewable sources, such sources have been defined in line with the established hydro and wind power, sun energy and biomass energy potentials.

57Business strategy for tourism development of Vlašić and Travnik Municipality


Business strategy for tourism development of Vlašić and Travnik Municipality Defining the vision and positioning of Vlašić and Travnik Municipality

The vision of the future development of Vlašić and Travnik has been defined in an attempt to portray the desired future of this area, i.e. to answer the question about how we envision Vlašić and Travnik Municipality in approximately 10 years.The vision of Vlašić and Travnik can be described as follows: there are two key areas merging into one comprehensive, unique and well-connected destination - Vlašić Mt, as an ecologically preserved “green” area, that offers many sports and recreational options all year round, and the City of Travnik, as a “treasury” of rich culture-historic values. The attractions complement one another and offer a rich tourist experience full of various aspects including education, recreation, vacation, socialising, culture, sports, and enjoying everything this region is able to offer in its “own” way.

The vision of the future development of Vlašić and Travnik, i.e. the overall territory of Travnik Municipality, can be expressed as follows:

VLAŠIĆ is an area of preserved beauty and exquisite vistas, which gives balance and restores energy.

THE CITY OF TRAVNIK is a multi-national city of culture and literature which feels the rhythm of the past.

THE ENTIRE TERRITORY OF TRAVNIK MUNICIPALITY is a destination in which the unique experience is based on autochthonous and “true” values appealing in their simplicity.

58Business strategy for tourism development of Vlašić and Travnik Municipality


An import role in achieving the defined vision is played by key attributes of positioning the destination, which should be communicated to the target groups, i.e. the potential users of tourism products. The attributes of Vlašić and Travnik which need to be emphasised and used as a basis for designing communication activities are:

• Attributes of positioning of Vlašić

• Vlašić is a modern and well-equipped ski resort for all age groups,

• Vlašić is a “green oasis” of peace which offers recreation in preserved forests and glades,

• Vlašić is a destination which offers a variety of opportunities for strengthening the body and the spirit.

• Attributes of positioning of Travnik

• Travnik is the birthplace of Nobel Prize laureate Ivo Andrić,

• Oriental-style houses, fountains, and towers in Travnik provide the experience of the Ottoman architecture,

• Travnik is a multi-national city of culture.

• Attributes of positioning of the destination “Vlašić-Travnik”

• A visit during which affinities towards nature and culture can be merged in an experience which restores the balance in the body and drives the spirit to curiosity,

• “Vlašić-Travnik” destination offers true and preserved values which reflect the “Travnik lifestyle”,

• “Vlašić-Travnik” destination offers cuisinary specialties.

The basic strategic determinant is using the cultural and natural resources of Vlašić and Travnik Municipality in a manner as to ensure long-term benefits to today’s generation, and leave it of the same qualities for future generations.

�1Business strategy for tourism development of Vlašić and Travnik Municipality


Tourism products development plan In the development of tourism products on Vlašić and Travnik Municipality, the main emphasis will be on special forms of tourism. Namely, the selection of vacation destinations is largely motivated by different interests of potential visitors, while the level of satisfaction with the tourism products and services is largely determined by the quality of experience. In developing each tourism product on Vlašić and Travnik Municipality, it should be taken into account that today’s tourists are relatively well-educated and informed and that they particularly appreciate the “different” and the “original”. Therefore, each tourism product should tell its own story and encompass a true experience.

An overview of the tourism products and their modalities for Vlašić and Travnik Municipality is provided in the following table.

Products Product modalities

Mountain tourism - Winter- Summer

Adventure tourism- Adventure tourism of low intensity- Adventure tourism of high intensity

Health tourism- Wellness- Psychophysical recuperation- Climate health resorts

Cultural tourism - Cultural heritage- Life and work culture

Urban tourism - Business segment activities

Each tourism product in the Master Plan contains a detailed description, researched market trends, determined user profile, determined modalities, and the area covered on Vlašić and the rest of Travnik Municipality, as well as possible product activities. Moreover, a list of relevant projects that need to be implemented in order to develop each tourism product has been prepared.



Competitiveness development plan for the tourist destinations Vlašić and Travnik Municipality

In order to reach and maintain their market position, tourist destinations, faced with constantly growing competitiveness, must continuously work on the quality of tourism products and attend to specific qualities that stand out from the competitor. Therefore, when considering the development of competitiveness of tourist destinations, it is important to have in mind how much and to what extent tourism products are relevant in the contemporary tourism market, i.e. how to ensure an eventful and a high quality stay.

Hence, the Master Plan has defined a competitiveness development plan in order to point out the necessary steps and measures necessary for improving the competitiveness of Vlašić and Travnik as tourist destinations. The overall situation points out the need for a systematic approach to improve the competitiveness of Vlašić and Travnik Municipality, consisting of many associated phases:

Competitiveness development phases

Competitiveness of the City of Travnik and Vlašić Mt can be achieved by planning tourism development, working in partnerships and recognizing tourism as a development opportunity by all stakeholders.



Target markets

In defining the target markets, from the point of view of Vlašić and Travnik Municipality, the resources of the destination and the profile of possible tourism product users have been taken into account. The geographic, demographic, and psychographic segmentation variables were used in defining the potential target markets. An overview of the potential target markets is provided below.

Target market

Geographic location

Demographic characteristics

Psychographic characteristics Products

Families with children

BiHCroatia

Young families with children up to 15 years old, median and high income

Want all in one place – peace, enjoying the unspoiled nature, as well as exciting experiences. They are looking for additional attractions such as traditional activities and fun attractions. In mountain destinations, they are looking for increasingly popular all inclusive accommodations.

Mountain tourism – winter and summer modality.

Health tourism – wellness, climate health resorts.

Cultural tourism – cultural heritage, life and work culture.

Target market

Geographic location

Demographic characteristics


Babyboomers

BiHCroatiaWestern Europe countries

Highly educated, good income, age between 40 to �5 years

They travel several times a year, spend a lot during travelling. They follow a healthy diet and a healthy lifestyle. They expect accommodation of good quality and stay in hotels.

Mountain tourism – winter and summer modality.

Adventure tourism – low intensity.

Health tourism – wellness, psychophysical recuperation, and climate health resorts.


��Business strategy for tourism development of Vlašić and Travnik Municipality


Target marketGeographic

locationDemographic characteristics


“The new third age of life “ (+�5)


Men and women, older than �5, mostly pensioners, well-off

They are no longer tied by their children’s needs and have the funds to travel. They want to please themselves, they are active, looking for stimulating travel (meeting new cultures, etc.). They stay in hotels, looking for high quality accommodation.

Mountain tourism – summer modality.

Health tourism – wellness, climate health resorts.





Youth (Y generation)


Youth, young men and women from 18 to 24, students, financed by their parents

Looking for exciting experiences, adrenaline activities. In mountain destinations, they look for fun attractions, especially after skiing, the so-called après-ski. They look for cheaper, apartment accommodations.

Mountain tourism –winter modality.

Adventure tourism – low and high intensity.




School groups

BiH Croatia

Primary and secondary school groups

They take one- and two-day classes in nature. They engage in recreational and activities in nature, getting acquainted with the cultural heritage. They look for cheaper hotels or hostels.

Mountain tourism –summer modality.

Cultural tourism.






Passionate skiers

BiH Croatia

Primarily men, women are less represented, in the age 25 to 45, employed, high income

Looking for additional attractions in the ski slopes, especially adrenaline and fun attractions. Accommodation, ski slopes, and overall infrastructure of mountain area quality are important to them. They are looking for value in return or their money.

Mountain tourism –winter modality.




Holiday-makers

BiH Croatia

Different age groups, from 18 to �5 years

Characterised by constant curiosity, i.e. meeting new destinations and education. The quality of destination infrastructure, from catering to accommodation capacities, is important to them.

Mountain tourism

– winter and summer modality.

Adventure tourism – low and high intensity.

Cultural tourism.



Communication activities

The communication activities strategy for Vlašić and Travnik Municipality is based on using classic and contemporary promotional instruments, i.e., their synergic effects. The plan is to develop promotional material which will suit with its concept and content the contemporary consumer who seeks to be inspired at an emotional level, to be well-informed, and to present information in such a way as to consistently send a message on the specificity and particularity of staying on Vlašić and in Travnik.

When developing promotional materials for Vlašić and Travnik, it is very important to:

• Convey the vision of a destination• Brochures should clearly convey the greatest “assets” of Vlašić and Travnik, i.e. the

reasons to visit this region

• Realise synergic effects• All the materials should represent one integral “collection of materials” visually and

in terms of contents.

The proposed promotional materials and the promotional activities which should be intensified in order to raise the quality of communication with the tourism market are:

• Expected promotional materials for Vlašić and Travnik

• Image/info brochure Vlašić• Image/info brochure Travnik• Ski map• Tourist map of Vlašić• Tourist map of Travnik Municipality• Web sites of “Vlašić-Travnik”

• In case of promotional activities, the focus should be on:• Public relations (relations with media, participating at fairs, special activities, internal

marketing),• Info activities• Internal marketing

70Financial plan


Financial planAn estimate of the total amount of investment required for all three development phases for building an expanded and functionally modernised ski centre Vlašić is based on the typical costs of constructing/equipping ski centres of a similar size and/or offer. Starting from the expected number of ski slopes, their carrying capacity, the characteristics of the planned ski-lifts, i.e. the specific planned infrastructure and catering facilities, the total necessary investments in the ski centre Vlašić, without the cost of developing project documentation, are estimated to approximately 77.2 million EUR.

Total required investments in Vlašić

Description EUR

Ski-liftsSki slopes and snowmaking Roads and parking Vehicles and special equipment Catering facilities along the ski slopes Other (mountain infrastructure and business facilities)

39.081.500 24.292.700 840.000 2.�05.000 8.032.5002.338.�72

TOTAL 77.190.372

Based on the assumption that the necessary facilities are built and an adequate tourism offer including different attractions for visitors in both winter and summer is provided, it is expected that the ski centre Vlašić would generate app. 25.8 million EUR worth of annual revenues. A detailed estimate of revenues per year (given in current prices) is presented in the following table.

REVENUES (EUR)

1. 2. 3. 4. 5. �. 7. 8. 9. 10. 11.

Food and beverages

1.205.750 1.402.804 1.�0�.5�1 1.807.199 1.849.909 1.883.207 1.917.105 1.951.�13 1.98�.742 2.022.503 2.058.908

Ski pass 11.743.�77 13.��2.929 15.�47.470 17.�99.027 18.017.�10 18.341.927 18.�72.081 19.008.179 19.350.32� 19.�98.�32 20.053.207

Gear repair 559.�00 �51.054 745.�20 843.379 858.5�0 874.014 889.74� 905.7�1 922.0�5 938.��2 955.558

Other 1.�17.000 1.881.2�4 2.154.518 2.43�.999 2.480.8�5 2.525.520 2.570.980 2.�17.257 2.��4.3�8 2.712.327 2.7�1.148

Total revenue

15.12�.027 17.598.052 20.154.1�9 22.7�9.�04 23.20�.943 23.�24.��8 24.049.912 24.482.810 24.923.501 25.372.124 25.828.822

EBIT 4.281.9�5 5.8�7.342 7.508.477 9.20�.8�5 9.373.27� 9.542.�83 9.715.139 9.890.700 10.0�9.420 10.251.358 10.43�.570

71Financial plan


Based on the estimated revenue and project costs, as well as the overall necessary investments, it has been determined (after discounting the forecasted free cash flow with weighted price of capital in the amount of 7.2%) that the current net value of this project is 99.7 million EUR. The project’s internal rate of return is 20.3%.

The return of the overall investment of 77.1 million EUR would be in the 11th year of business, which renders this project attractive for foreign creditors who may be motivated to accept funding, because its liquidity is ensured as a whole.

73Destination management model


Destination management model When it comes to potential and practicable tourism management models in Travnik Municipality and Vlašić territory, the main challenges are posed by the significant fragmentation of tourism offer, and the number of stakeholders in the tourism sector. Due to this situation, no institution in Travnik Municipality can currently be identified as placing tourism development as a priority, and at the same time possessing the political and financial influence for initiating systematic and coordinated tourism development.

Therefore, it is apparent that there is a need for establishing a new organisational unit which would stimulate, coordinate and control tourism development in Travnik Municipality. It could be stated that forming such organisation is a prerequisite for the long-term, systematic, and coordinated tourism development in Travnik Municipality and Vlašić. The Master Plan proposes two models for developing tourism at the destination level:

1. Tourism Development Agency of Travnik Municipality2. Tourism Council of Travnik Municipality



1. Tourism Development Agency of Travnik Munici-pality

This model introduces a new and independent budget institution, in charge of planning and controlling tourism development within the territory of Travnik Municipality, with a special emphasis on the implementation of the Master Plan recommendations.

The organisation structure of Tourism Development Agency:

The main advantages of this management model are:

The Tourism Development Agency of Travnik Municipality becomes the driver of tourism activity within the territory of Travnik Municipality. The independence of the Tourism Development Agency of Travnik Municipality includes a more efficient decision-making process, a simpler consultative process, establishing clear lines of responsibility and transparent control system in using collected funds.

7�Destination management model


2. Tourism Council of Travnik Municipality

This model involves the establishment of a new municipal body in charge of operationalization of activities proposed in the Master Plan, i.e. in charge of the implementation of specific projects and monitoring of their implementation. The competences of the Tourism Council would include coordination of activities of all stakeholders included in the tourism development of the Municipality. Members of the Municipal Tourism Council would be the employees of already existing municipal services of vital importance for tourism development. In this manner, the municipal authorities could coordinate the tourism development of the municipality with the development of other economic activities related to tourism (trade, catering, utilities, environment protection, spatial planning, etc.).

Based on the advantages and the disadvantages of both proposed models, the Master Plan recommends the establishment of the Tourism Development Agency of Travnik Municipality. The establishment of this Agency would enable a critical mass of experts dedicated to tourism development, which would bring tourism into the hub of economic activities. Specific and measurable results in tourism development would be accomplished in a very brief period, and professional standards in planning and realisation of tourism products would be set.



Implementation plan

The implementation plan, i.e. the implementation of tourism development on Vlašić and Travnik Municipality, defines the activities which should be carried out in order to meet the objectives defined by the Master Plan. Regardless of the fact that the initial stimulus to tourism development needs to come from the public sector, primarily Travnik Municipality, a large part of the responsibility lies on the private sector whose investment activities are crucial for effective development of tourism products. In addition to the public and private sector, an important role will be played by citizens’ associations which should include tourism development in their activities, i.e. create additional value of the tourism product of Vlašić and Travnik Municipality.

Depending on the time necessary for implementation and organisational complexity, the activities which should be implemented are classified in three groups:

1. Priority activities are those activities which should begin immediately after the adoption of the Master Plan by the Municipality. Those are activities whose implementation is a prerequisite for the planned tourism development of Vlašić and Travnik Municipality as a whole.

2. Medium-priority activities are those activities which should begin no later than one year from the day the Master Plan is adopted by the Travnik Municipality, and mainly represent an upgrade of the priority activities. Nevertheless, project activities in this group should be carried out in line with the possibilities and parallel to the activities of highest priority.

3. Low-priority activities are those activities which should begin no later than two years from the day the Master Plan is adopted by the Travnik Municipality. This group of activities represents an upgrade of medium-priority activities, and mostly refers to activities which can ensure added value to tourism with regards to competitors. All the activities within the implementation plan should be carried out in such a way as to increase the possibilities for active and equal participation of all social segments in tourism development.

In addition to the level of priority, individual activities, i.e. projects, are grouped according to their basic function:

• Projects in the function of improving destination experience,• Projects in the function of organisation and education,• Projects in the function of enhancing communication,• Projects in the function of developing tourism products.

For each proposed project, the Master Plan indicates its basic objectives, describes specific proposed activities, indicates the project implementers and potential partners, specifies the estimated project duration, and evaluates its priorities.



Projects in the function of improving destination experience

Project nameImplementation priority

High Medium Low

Mai

nly

priv

ate

sect

or

The City of Travnik spatial planning x

Vlašić spatial planning x

Enhancing tourism signalisation system x

Raising the catering services quality x

Projects in the function of organisation and education


High Medium Low

Establishing Tourism Council x

Internal marketing x

Educational and vocational training of tourism staff x

Projects in the function of enhancing communication


High Medium Low

Drafting promotional material for attractions x

Establishing a visitor centre on Vlašić and improving the visitor centre in Travnik

x



Projects in the function of developing tourism products


High Medium Low

Publ

ic a

nd p

rivat

e se

ctor

Mountain tourism

Increase and development of ski capacities x

Building a ski park for children and beginners x

Building a snowboard amusement park x

Building a Nordic skiing slope x

Defining a route for ski touring x

Building a sledding slope with lift x

Building an ice skating rink x

Building attractions for staying outdoors x

Building eco/ethno villages x

Building and tagging theme walking trails x

Building multi-functional sport hall and open sport fields

x

Setting lookouts and feeding sites for wildlife x


High Medium Low

Publ

ic a

nd p

rivat

e se

ctor Health tourism

Development of the “Wellness on Vlašić” project x

Building wellness facilities x

Developing a study on climate health resort on Vlašić or in Korićani

x




High Medium Low

Publ

ic a

nd p

rivat

e se

ctor

Adventure tourism

Building mountain and bike trails x

Rehabilitation and adaptation of ski jumping hill x

Placing a cable over the Ugar River x

Organising locations for paragliding (Galica, Korićani)

x

Building adrenaline sleds x

Organising and tagging mountain trails and trails for mountain biking

x


High Medium Low

Publ

ic a

nd p

rivat

e se

ctor Urban tourism

Construction of a modern business hotel in the centre of Travnik

x

8�Destination management model





High Medium Low

Publ

ic a

nd p

rivat

e se

ctor

Cultural tourism

Planning cultural heritage tours x

Placing interpretation boards in front of the main facilities at the territory of urban nucleus of Travnik

x

Placing maps of Travnik Municipality and the city plan of Travnik and plan of Vlašić with the key locations within the municipality

x

Planning entrance landscaping and placing materials intended for tourists at the fortress Toričan, Batal’s grave and archaeological sites in Turbe

x

Placing interactive boards for visiting the City of Travnik

x

89Concluding remarks


Concluding remarks Areas within the recreational area of Vlašić Mt. intended to be transformed into a zone for building a decentralised ski centre have been determined following analysis of the proposed ski systems, accommodation capacities, capacities for stationary traffic and land for development. Retaining the primary centre Babanovac and developing a secondary centre in the area of Harambašine Vode provides the possibility for making this centre a primary ski resort of Vlašić with numerous attractions.

The construction of base areas, as well as ski systems and accompanying capacities within the Vlašić resort, is planned in three phases:

• Localities Babanovac, Markovac, Pavo-Ugar and Zečija Kosa are planned within the primary construction phase,• Localities Mudrike Istok, Mudrike Zapad and Gostilj are planned within the secondary phase,• Localities Galica Istok, Galica Zapad and Knežicaare planned within tertiary phase.

The use of supra-structures, phased construction and the development of secondary centres allows for the decentralisation of the ski centre Vlašić with diverse attractions within separated ski systems. From the newly-planned centre of Harambašine Vode, the nucleus with all the necessary attractions for the ski resort, to separated systems for expert skiers and basic ski trainings, a diverse offer has been created for meeting the needs of different resort users, in order to leave a positive impression on the ski resort visitors. Moreover, a detailed cartography and Vlašić analysis has been prepared for this purpose. The cartography includes the following maps: hydrological map, hypsometric maps, climate type’s map, map of orientation, annual insolation map, insolation map for four seasons, soil composition map, biological cover map, geological structure map, and map of analysis of altitude differences on Vlašić.

In order to ensure the tourism recognisability at the increasingly competitive tourism market, Travnik Municipality should base its tourism development on the main advantages defined by the SWOT analysis, which are included in the tourism development vision. If these advantages are used accordingly, they will ensure long-term sustainable and stable tourism growth in Travnik and raising the quality of life of its citizens. However, it requires enhanced cooperation among all stakeholders participating in tourism development, i.e. adequate destination management.

In order to meet the set vision of tourism development, a detailed implementation plan has been prepared, which includes specific activities, i.e. projects grouped into numerous groups. Special focus is on the projects in the function of improving the destination experience, projects in the function of organisation and education, projects in the function of enhancing communication, and projects in the function of developing tourism products. Moreover, a detailed situation analysis has been conducted in order to define the business strategy of tourism development of Vlašić and Travnik. The situation analysis

90Concluding remarks


included identification and analysis of stakeholders, communication with stakeholders, and research of local and regional potentials, analysis of social and economic information, identification and inventory of property in wider territory, analysis of local and regional statistics of tourism sector, analysis of existing documentation on Vlašić and Travnik Municipality, analysis of competitors’ products, analysis of international trends in tourism relevant for Vlašić and Travnik Municipality.

A separate financial plan for Vlašić has been prepared in the framework of the Master Plan of tourism development on Vlašić and Travnik Municipality, including the evaluation of planned investments, the funding model, statement of credit liabilities, planned market performance of the project, profit and loss and economic-financial project evaluation. The integral part of the Master Plan is the elaboration of the destination management model, which includes a description and organisational structure of the future tourism development agency to be in charge of tourism management.

Finally, the Master Plan meets the following three basic principles:

• Principles of sustainable development as the only acceptable development option,• Quality in creating tourism products and services,• Partner relations and cooperation of all stakeholders in private and public sector included in creating the tourism

product.

The Master Plan represents a strategic development document of a long-term character which should refer to a 10-year period, and provides a conceptual framework for activities of all holders of economic and tourism policy within the territory of Travnik Municipality. The consent of all holders of public authority and creators of economic and tourism policy in Travnik Municipality is necessary for the successful operationalization of the Plan. Furthermore, the main determinants of this Plan need to be accepted by the local population, particularly the population of the wider area of Vlašić, and other parts of the municipality where more intensive tourism development is planned.

Bosnia and HerzegovinaFederation of Bosnia and Herzegovina

Central Bosnia CantonMinistry of Economy

Address: Stanična 43, 72 270 TravnikPhone: +387 (0)30 511 217

Fax: +387 (0)30 511 729Web: www.sbk-ksb.gov.ba

Client: Ministry of Economy of the Central Bosnia Canton ... - Vlasic tourism...Ministry of Economy...

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