Rhyne Armstrong for LavaCon 2015

Case Study

Session Description

Silos can be bad for employees, but it can be down-right dangerous for your clients. In this session, we will discuss how we are continuing to use a multi-team approach to content creation, and how we developed a single tool for content distribution. A single place for marketing, support, and documentation information.Consider this the sequel to the session I presented in 2013, Broken Silos: Destruction for the Sake of our Clients. Since this is a true case study, I will demonstrate the ongoing improvements made to the site, how we have expanded the content creation efforts to other teams, and how we've added new client-driven features to the site.

About the Speaker

Rhyne Armstrong is Director of Documentation at RouteMatch Software. He has 20 years of experience in the technical communication field; often moving from the core discipline of technical writing to the outlying roles of corporate communication, product marketing, and user experience design.Over the last several years, Rhyne has consulted on social media and social networking strategies for several organizations and individuals, and often dives head-first into emerging technologies and communication trends. He is a Associate Fellow of the Society for Technical Communication, serving on the Community Affairs Committee and on the leadership council of the Atlanta Chapter. Rhyne resides in Alpharetta, GA where he spends most of his time shuttling any of his four kids to soccer, ballet, or gymnastics.