Clearing the Haze of Today's Brought-In Environment...Clearing the Haze of Today's Brought-In...
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Clearing the Haze of Today's Brought-In Environment Kerry Johnson, Automotive Product Manager QNX Software Systems
Transcript of Clearing the Haze of Today's Brought-In Environment...Clearing the Haze of Today's Brought-In...
Clearing the Haze of Today's
Brought-In Environment Kerry Johnson, Automotive Product Manager
QNX Software Systems
Connected car is a reality
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• Mobile experience changes expectations
• Ubiquitous access to “their” content
• Personalized and familiar experience
– Self-branding
– Ease of use
The consumer perspective
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“Make it work like my phone”
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• “Easier to port apps ourselves, too difficult to enable third parties”
• Sacrifices unanticipated innovations
• Sacrifices time to market
• Makes it harder to respond to popular apps
The OEM perspective
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• Automotive isn’t big enough market on its own to attract large community
• Automotive is fragmented, not based on a common platform
– OEM designs and preferences differ
– Multiple screen sizes and form factors
– Different frameworks and tools
• Auto development cycles are long
Application development ROI
Ongoing auto “app” fragmentation gives rise
to a brought in app paradigm
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6 Connecting to mobile: Another fragmented space
• Many connectivity protocols
• Standards-based connectivity, but proprietary message set
– For example: Bluetooth Serial Port Profile with proprietary command & control
• Tracking new devices and performing interop testing is costly and slow
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Approaches for mobile integration
Integration Technique
Examples
Smartphone Projection
MirrorLink, Apple CarPlay, Miracast, others…
App Integration Pandora Link, Aha Radio, OnStar RemoteLink, SYNC AppLink, BMW MINI Connected
Traditional Content Sharing
Bluetooth, USB, Wi-Fi, DLNA, Apple Made for iPod interfaces
Mobile
compute
power
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Traditional content sharing
Head unit
Head unit is master Mobile is slave
control
data
AVRCP
A2DP UMASS
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App integration — client-server model
Head unit
Head unit is client Mobile server
control & status
data
Client app
Server app
SPP NCM
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10 Smartphone control — car as a peripheral
Service and app discovery
Authentication
Content
protection
Head-unit display
Music, hands-free phone and
voice recognition off-load to
phone
Video
P
R N D
touch & hard button input
Auto sensors
Apple
CarPlay
Audio
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Apps from the phone
• Apple has announced the following partner applications available at CarPlay launch
• These app developers only need to work with an Apple SDK – not a specific SDK from GM, Ford, Toyota, Chrysler, BMW ...
Beats
Music
iHeart
Radio Stitcher
Spotify
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Summary
• Role of mobile device in car has changed
• Current fragmentation of connectivity techniques driving complexity of head-unit platform and development ecosystem
• The smartphone is also becoming the application platform for the car
© 2014 QNX Software Systems Limited. QNX, QNX CAR,
NEUTRINO, MOMENTICS, AVIAGE and other product
names are trademarks of Research in Motion Limited
doing business as BlackBerry, which are registered
and/or used in certain jurisdictions, and used under
license by QNX Software Systems Limited. The
information herein is for informational purposes only
and represents the current view of QSSL as of the date of
this presentation. Because QSS must respond to
changing market conditions, it should not be interpreted
to be a commitment on the part of QSSL, and QSSL
cannot guarantee the accuracy of any information
provided after the date of this presentation. QSSL
MAKES NO WARRANTIES, REPRESENTATIONS OR
CONDITIONS EXPRESS, IMPLIED OR STATUTORY, AS TO
THE INFORMATION IN THIS PRESENTATION.
Kerry Johnson Automotive Product Manager
Confidential Information of QNX Software Systems Limited
14 What apps and services make sense?
• Perspectives – Connected car and connected
driver
• Stakeholders – Consumer
– OEM, dealer
– Insurance
– Rentals, car sharing
– Service industry: repairs, gas
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Keeping it safe • Collision avoidance • Accident response • Road conditions
Location-based services
Infotainment
Productivity
Monitor driver state • Drowsiness, health • Driving performance
Keeping it fresh • Firmware updates • Lifecycle management • Application deployment • Nomadic/personalized
Monitor vehicle state • Preventive maintenance • Sales opportunities
Keeping it green • Performance monitoring • Optimized routing • Charge status
